Industry Overview: China’s low-end new energy vehicle industry report in 2022

Why choose low-end new energy vehicles?

The car collection speed is faster. There is still a big gap in the current supply of automobile chips, which has not been significantly improved compared with the fourth quarter of 2021. Automobile enterprises still have to wait for a long time to buy chips. Compared with other models, small and micro new energy vehicles, which mainly provide short-distance travel function, do not need to carry too many chips, so the output of new cars is guaranteed, and consumers can basically pick up the car normally when buying such models. Cheaper. As early as the initial stage of the market-oriented promotion of new energy vehicles, there was a strong contrast between the recommended retail price of new vehicles and the actual purchase price. After enjoying the car purchase subsidy policy, the price of low-end models represented by Zhidou decreased from about 150000 yuan before the subsidy to less than 40000 yuan. High cost performance. Taking the Zero run T03, which costs 90000 yuan and is positioned in the low-end market, as an example, it is equipped with face recognition startup, intelligent voice system and other functions, and supports the OTA upgrade of the whole vehicle. Its quality is not inferior to that of Zhongda models. The endurance mileage of Hongguang miniev, which is popular in the market, has increased from less than 200 kilometers when it was just launched to 300 kilometers today

Development direction of low-end new energy vehicles?

At present, there are two directions for low-end new energy vehicles. One is Hongguang miniev, which is mainly low price and low intelligence; The other is the low-end new energy models with certain intelligence, such as Zero run T03 and Nawang V, which are priced at 8 Shenzhen Ecobeauty Co.Ltd(000010) 0000 yuan

Development trend of low-end new energy vehicles?

Due to the improvement of technical maturity and acceptance, the carrying rate of automatic driving and intelligent cockpit is increasing. This trend has also been fully verified in the field of low-end new energy vehicles

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