May 19 is the official launch date of Kweichow Moutai Co.Ltd(600519) ‘s digital marketing platform I Maotai app, which means “I Maotai. I will take a long time”. May 19 is also the 12th “China Tourism Day”. Kweichow Moutai Co.Ltd(600519) invited a large number of Maofen and “Maoer generation” dealers to visit Kweichow Moutai Co.Ltd(600519) town. The highlight is the launch ceremony at Maotai international hotel.
Maotai ice cream is coming, which is more expensive than Haagen Dazs
Since it is tourism, there are delicious, delicious and fun. “The scene has a sense of science and technology and fashion. Maotai is now very close to young people and attaches importance to their needs.”
Xiaozhuqing, the invited Baijiu marketing practice group, told the 21st Century Business Herald reporter that the fat and dundundun cartoon image of Maotai has come offline. In addition to Maotai liquor, he also tasted the taste of Maotai ice cream of No1 in the world
Ding Xiongjun, chairman of Maotai Group, and Li Jingren, general manager of Maotai Group, opened the Maotai ice cream shop in Maotai International Hotel and cut the cake for I Maotai’s launch.
21st Century Business Herald reporter called Maotai International Hotel and learned that the store will provide 14 types of Maotai ice cream with Matcha, chocolate and other flavors, with the price ranging from 39.9 yuan to more than 100 yuan / piece
Compared with Haagen Dazs ice cream, Maotai ice cream is more expensive. Log in to Haagen Dazs applet. Its boxed small paper cup ice cream is 172 yuan for 5, and crispy ice cream is 150 yuan for 5. Because of the “520” activity, various discounts of Haagen Dazs are more cost-effective. However, the relevant personnel of Maotai International Hotel told the 21st Century Business Herald that compared with Haagen Dazs, it can be delivered through SF cold chain. At present, Maotai ice cream can only be sold on site
What does Maotai ice cream taste like?
Xiao Zhuqing said that at present, there are two flavors of original Maotai ice cream and vanilla Maotai ice cream, and the tasting price is 39 yuan per serving. It is understood that the ice cream is produced jointly by Maotai Group and Mengniu, but it is different from any product of Mengniu. On May 29, Guiyang Maotai ice cream shop will officially open. He said that there was already a paragraph on the Internet, “how many Maotai ice cream do you need to eat to drink and drive?” Someone replied, “26”
The 21st Century Business Herald reporter learned that Maotai Group is applying for the registration of the trademark of “Moutai ice cream” it seems that Maotai Group plans to make ice cream a business.
“The innovative combination of Maotai flavor Baijiu and ice cream products is expected to bring a new product to consumers. As a fashion FMCG, ice cream is endowed with special attributes by the blessing of Maotai IP.” Xiao Zhuqing said that many “Maoer generation” were invited this time. They are all young people. Maotai ice cream is the first breakthrough for Maotai Group to actively approach young consumers. It breaks the traditional, stable and business stereotype of Maotai products in the past, shows the other side of Maotai innovation, vitality and fashion to mass consumers in the form of fashionable and young ice cream, and attracts more young people to pay attention to Maotai, recognize Maotai and fall in love with Maotai, so as to cultivate and tap the potential customers of Maotai, Let future customers of Maotai remember the taste of Maotai from an early age and strive to cultivate the taste and memory of Maotai flavor.
but the ice cream industry is highly seasonal. Maotai Group is currently in the state of entrusted production and does not have its own ice cream production line is Maotai Group developing ice cream chain directly or by joining in? Is zuiwengzhi trying to sell ice cream or wine? It remains to be seen.
9999 billion to shoot a bottle of “limited edition” Maotai
On May 16, a bottle of “Han Di Maotai” was sold at a sky high price of 9999999 billion yuan (only 100 yuan from 10 billion yuan), which attracted market attention.
According to the news released by Alibaba auction’s official microblog on the 16th: during the bidding process, we found that some users were suspected of malicious bidding, resulting in the bidding price far exceeding the valuation, and the merchant decided to suspend the auction temporarily. At 2:00 p.m. on May 17, the product will be re auctioned. You are welcome to continue to participate in the auction here, Alibaba asset also calls for rational bidding. Thank you again for your attention to Ali asset old wine market
how did the emperor Mao of Han Dynasty get a sky high price of 9.999 billion
21st Century Business Herald reporter noted that the wine was auctioned by a store called “Zhongzhi JIUPU old tavern auction shop” on Alibaba auction platform. It is a bottle of 500ml 53 degree Han Di Maotai in 1992, with a starting price of 39.99 million yuan. The price increase range is 100 yuan and the deposit is 2000 yuan. However, if the auction merchant pays attention to the auction shop of Zhongzhi wine spectrum old tavern, the deposit can be exempted. The preset end time of this auction is 23:59:59 on May 16.
The public information of auction records shows that at 7:05 on May 12, there were 39.99 million first bids from buyers; At about 3:30 p.m. on May 16, someone began to increase the price; At 21:13 p.m. on May 16, the price suddenly soared from 52.58 million yuan to 5257779 million yuan. Since then, the auction price has risen all the way. By 22:13:14 on May 16, the price had been photographed to 9999999 billion yuan.
At 14:00 on May 17, the Maotai liquor was auctioned again in Alibaba. The auction time was set from 14:00 on May 17, 2022 to 23:59:59 on May 20, 2022. The starting price is still set at 39.99 million yuan, with a price increase of 100 yuan, but the deposit has increased from 2000 yuan last time to 50000 yuan, and can not be exempted by paying attention to the store. As of the 21st Century Business Herald reporter’s press release, there have been 77492 onlookers, but only four people have successfully signed up. At present, no bid has been made.
According to public information, hanti Maotai liquor is a luxury liquor name produced by Kweichow Moutai Co.Ltd(600519) and was launched in 1992. Only 10 bottles were produced. Except one bottle remained, the other 9 bottles were auctioned in Hong Kong, China, and won the grand prize at the International Expo held in Paris, France that year. In the late 1990s, the highest price of Han Di Maotai liquor was HK $1 million. In April 2011, at the “first special auction of aged Maotai liquor” held by Guizhou auction company, a bottle of “hardbound Han Di Maotai liquor” was sold for 8.9 million yuan, setting a new historical record of the auction price of Maotai liquor.
Maotai responded: unclear, no comment
Xu Hao, a lawyer from Beijing Jingshi law firm, said in an interview with the reporter of the 21st Century Business Herald: buyers have participated in the auction for many times, deliberately raised the bidding price, and did not pay within the specified time after the transaction, which belongs to malicious bidding. Malicious bidding is illegal. Article 4 of the auction law stipulates that auction activities shall abide by relevant laws and administrative regulations and the principles of openness, fairness, impartiality and good faith. Malicious bidding leads to the invalidity of the auction and the establishment of the auction contract. If it causes damage to others, it shall be liable for compensation.
if bidders, bidders and auctioneers collude maliciously and cause damage to others, the auction is invalid and shall be liable for compensation according to law the administrative department for Industry and Commerce shall impose a fine of not less than 10% but not more than 30% of the maximum bid price on the bidders who participate in malicious collusion; An auctioneer who participates in malicious collusion shall be fined not less than 10% but not more than 50% of the maximum bid. If malicious bidding interferes with normal auction behavior, it belongs to disturbing social and economic order and causing serious consequences, administrative punishment may be imposed in accordance with the law on administrative penalties for public security.
In addition, in this auction, the starting price of the bought and sold items was 39.99 million yuan. Is the sky high price commodity of nearly 40 million yuan really worth so much money? Businesses should follow the principle of good faith and engage in commercial activities according to law, otherwise they will bear legal responsibility. The auction law stipulates that the auctioneer has the right to require the client to explain the source and defects of the auction object. The auctioneer shall explain the defects of the auction target to the bidders. If the defect of the auction target is not explained, which causes damage to the buyer, the buyer has the right to claim compensation from the auctioneer; If it is the responsibility of the trustee, the auctioneer has the right to recover from the trustee.
The 21st Century Business Herald reporter called the Securities Department of Kweichow Moutai Co.Ltd(600519) ( Kweichow Moutai Co.Ltd(600519) . SH) on the matter. The staff said they had not paid attention to the incident and did not know whether the auction shop of Zhongzhi wine spectrum old tavern auctioning the wine had contact with the company, and would not comment on the incident
