On May 19, Maotai e-commerce app platform “I Maotai” will be officially launched, and 100ml Feitian Maotai liquor will be put on the platform on the same day.
Previously, Li Jingren, director and acting general manager of Kweichow Moutai Co.Ltd(600519) said that in the future, Kweichow Moutai Co.Ltd(600519) will constantly adjust the product launch strategy after the official launch of “I Maotai” to enrich the product launch.
“I Maotai” will be launched soon. Feitian Maotai
On May 19, it was the last three digits of Maotai stock code Kweichow Moutai Co.Ltd(600519) , and 9 was also homonymous with “wine”. After nearly 50 days of trial operation, Maotai e-commerce app platform “I Maotai” will also be officially launched today.
Since the trial run on March 31, I Maotai has created another Maotai speed under the background of peak traffic. On the first day of the trial run, it topped the free list of Apple App store. The number of users exceeded 10 million in 19 days and reached 13 million as of May 13. It has become an online red product of various program download platforms.
It is worth noting that, according to the reporter of the securities times, on the same day, “I Maotai” will also launch 100ml Feitian Maotai. According to the customer service of “I Maotai”, the products to be launched in I Maotai on May 19 include: 43% vol 500ml Kweichow Moutai Co.Ltd(600519) wine, 53% vol 100ml Kweichow Moutai Co.Ltd(600519) wine (I Maotai), 43% vol 500ml Kweichow Moutai Co.Ltd(600519) wine (wedding banquet · red). Series of wines: 53 degrees 500ml golden prince, 53 degrees 500ml Maotai welcome wine (purple).
When the reporter asked whether the 100ml Feitian can only be purchased in “I Maotai”, the customer service said that they had not received relevant notice and suggested consulting offline stores.
how to apply for purchase
How to participate in subscription? After downloading the “I Maotai” app, there are six main steps:
1. Log in the account and improve the real name information.
2. After the subscription starts, click “reservation subscription” to participate. (according to the time during the trial operation, the daily subscription is at 9-10 o’clock)
3. Agree to the location authorization and select the self delivery store.
4. After selecting a store, you can click OK to apply for purchase.
5. When the publicity time is reached, click the purchase order to query the purchase results.
6. Select the payment method, obtain the delivery code and take delivery offline.
Kweichow Moutai Co.Ltd(600519) said that the lottery is notarized by the Internet notary office, and the blockchain certificate storage technology is used, which is fair and impartial. The order of booking subscription registration is not related to the success rate of subscription.
The reporter consulted the latest subscription results of “I Maotai”. On May 18, a total of 23249 bottles of various series of liquor were put into “I Maotai” across the country, with a total of 291859 million people and a total of 749733 million people. Rough calculation, the winning rate is 0.31%.
100ml water test leads to speculation that Maotai channel reform will be further
On April 29, Ding Xiongjun, chairman of Kweichow Moutai Co.Ltd(600519) 2021 and the first quarter of 2022, responded positively to the price of Maotai products. He said that the only solution was “reform”. Dingxiongjun said, “I believe that through the current ‘combination fist’ and a series of reform measures, Maotai will eventually return to the commodity attribute, and the market has the final say.”
Market analysis believes that the sale of 100ml / bottle Feitian Maotai on the “I Maotai” platform may be a key step in channel reform.
Cai Xuefei, general manager of Zhiqu consulting, told the securities times that there are several purposes for Maotai to launch 100ml Feitian Maotai. First, the main application scenario of 100ml Feitian Maotai is appreciation and collection, so its main role is to complete the quality education of new consumers, improve the quality adaptability of Maotai and the audience. Secondly, 100ml Feitian Maotai has made a certain contribution to enriching the direct product structure of “I Maotai” and obtaining new profit growth points.
Cai Xuefei also pointed out that “the launch of 100ml Feitian Maotai may be to test the market’s acceptance of Feitian Maotai and accumulate experience.”
Cai Xuefei doesn’t think it will have much impact on the sales and price of 500ml Feitian Moutai. “500ml Feitian Moutai has the attribute of the integration of consumer goods, luxury goods and investment goods, and 100ml is more about tasting, collecting and tasting new products.”
I. during the trial operation of Maotai, four products were put into operation: 53 ° 500ml Kweichow Moutai Co.Ltd(600519) liquor (the year of renyin tiger), 53 ° 500ml Maotai 1935, 53 ° 375ml 2 (the year of renyin tiger), 53 ° 500ml Kweichow Moutai Co.Ltd(600519) liquor (treasures), all of which were new products launched in Kweichow Moutai Co.Ltd(600519) in 2021 or 2022, and 500 ml Feitian Maotai liquor was put into operation on 12 third-party e-commerce platforms.
After “I Maotai” is officially launched, will 500ml flying Maotai be put into use? On May 13, the listed companies in Guizhou Province held the 2021 annual performance presentation meeting and collective reception day for investors. Li Jingren, the Kweichow Moutai Co.Ltd(600519) director and acting general manager, said that since the launch of “I Maotai” app on March 31 this year, it has put on the shelves rare Maotai liquor, Maotai liquor of the year of the tiger and Maotai 1935 liquor, and connected 12 third-party e-commerce platforms in “I Maotai” app to launch 500ml Feitian Maotai liquor. In the future, Kweichow Moutai Co.Ltd(600519) will constantly adjust the product launch strategy after the official launch of “I Maotai” to enrich the product launch.
