Above the prefabricated vegetable tuyere, the heroes compete for the deer, and the Jianghu has become. Regions with deep roots are not only seizing the first opportunity in the layout of the whole industrial chain, but also want to cast the influence of the industry in the process of “founding a school”.
Recently, different “sects” have issued “door rules” for prefabricated dishes “Jianghu”. For example, Guangdong Province has established a joint research institute of prefabricated vegetable industry and issued 7 group standards; After Weifang, Shandong Province shouted the slogan of “building the first city of China’s Prefabricated vegetable industry”, Shouguang City, which governs the “hometown of Chinese vegetables”, recently issued four group standards, and held a regional “hero conference” of the prefabricated vegetable industry on May 18.
“From last year to now, the concept of prefabricated dishes has continued to be hot, capital concerns and the layout of leading listed enterprises have been laid out one after another, the industry has entered a period of rapid development, and the market’s call for relevant industry standards is becoming stronger and stronger.” Wen Zhihong, a chain industry expert and general manager of Hehong consulting, said in an interview with Securities Daily on May 19. During the interview, many experts believed that after the gradual introduction of regional group standards, it is expected to further extend to national industrial norms and standards to achieve the goal of promoting the development of industrial norms with standards.
regional group standard foundation
First, in February this year, Weifang cities, known as the “capital of China’s Prefabricated vegetables”, officially established the prefabricated vegetable industry alliance. Then, on May 18, Shouguang, the “hometown of China’s vegetables”, held the first prefabricated vegetable whole industry chain Expo (online). Weifang, Shandong Province, aims to achieve the scale of the whole prefabricated vegetable industry chain of 300 billion yuan within three years. It is taking prefabricated vegetables as a Shenzhen New Industries Biomedical Engineering Co.Ltd(300832) new business form of key breakthrough, Create a new situation in the construction of Qilu model pilot area for Rural Revitalization.
In fact, Shenzhen Agricultural Products Group Co.Ltd(000061) Weifang, Shandong Province, which has a complete range of categories, has already occupied the first mover advantage in the “Jianghu” of prefabricated dishes. According to tianyancha data, up to now, there are nearly 2000 market entities of prefabricated vegetables in Weifang, including more than 900 market entities in the processing field, accounting for nearly 70% of the country. There are also Shandong Delisi Food Co.Ltd(002330) , Shandong Huifa Foodstuff Co.Ltd(603536) and other leading listed enterprises that actively promote enterprise transformation of prefabricated vegetables.
It is commendable that while actively laying out the whole industrial chain of prefabricated vegetables, the above-mentioned cities, enterprises and industrial alliances are still steadily promoting the standardization construction of the industry.
For example, Shouguang City has officially implemented the group standards “good practice for prefabricated vegetables, fresh cut vegetables” and “quality requirements for prefabricated vegetables, fresh cut vegetables” jointly drafted by the national vegetable quality standard center and Weifang quality inspection institute since May 1.
Xu Donghui, director of the quality, safety and Testing Technology Research Office of the vegetable and flower Institute of the Chinese Academy of Agricultural Sciences, said that the two prefabricated vegetable group standards, which quote and refer to a number of national standards and specifications, are the first batch of vegetable prefabricated vegetable group standards in Shandong Province. “Through the formulation and application of group standards, we can effectively solve the bottleneck problems faced by prefabricated vegetable production enterprises in the development process, and play a positive role in clarifying the definition and boundary of fresh cut vegetables, standardizing the development of prefabricated vegetable industry, and improving the quality of prefabricated vegetable products and food safety level.” Xu Donghui said.
In addition, Guangdong Province, as a major province in the prefabricated vegetable industry, has also recently established a joint research institute for the prefabricated vegetable industry and issued seven group standards, which is intended to enhance the core competitiveness of Guangdong’s Prefabricated vegetables, and will focus on the construction of the standard system of the prefabricated vegetable industry chain of the three major cuisines of Guangdong cuisine.
Tang Xiaodan, senior engineer of China Institute of electronic technology standardization, said in an interview with Securities Daily that group standards have the characteristics of flexible organization and fast development cycle. In some areas where standards are relatively blank, such as emerging technology, they are often a form of standards to be encouraged.
“For the prefabricated vegetable industry, there is a blank area in the development of standards. In this case, through the way of group standards, on the one hand, it can quickly change the current situation of lack of standards to be based on. On the other hand, it is also conducive to relevant enterprises to standardize their own operation in combination with standards, so as to improve the industrialization level of the whole industry and improve the current passive market reputation.” Tang Xiaodan said.
head enterprises promote the formation of “factual standards”
Chinese catering culture is broad and profound. There are great differences between different cuisines and regions. Are the “door rules” formulated by different “sects” in the prefabricated vegetable industry applicable to each other? Whether and when can industry standards “unify the Jianghu” in the future? In the process, what role will the head enterprises that have expanded their layout play in the process of standardization construction?
In this regard, Tang Xiaodan believes that at present, local group standards are the foundation and pioneer. In the long run, there is still a need for stronger and more covered industry standards. Therefore, she also suggests that relevant departments should coordinate the standard plan and development in this field as soon as possible, guide the standardization work in time, and achieve the goal of promoting the development of industrial norms with standards.
Wen Zhihong also said that Chinese catering categories are rich and highly differentiated, but it does not mean that the prefabricated vegetable industry can not formulate unified standards. “In my opinion, the prefabricated vegetable industry can establish basic and relatively broad industry unified standards.” Wen Zhihong said that for example, the basic classification of prefabricated dishes and the classification standards of different categories will be further extended to its basic food safety requirements and standards, which will be the basis of the prefabricated dish industry standard of “unifying the Jianghu”.
“China’s Prefabricated vegetable industry has just entered a period of rapid development. There is still a lot of basic work to do and explore in this regard.” Wen Zhihong also reminded that although the standardization construction is imminent, we should not grasp the standardization construction too urgently. We should have a relatively broad space, which is conducive to the development of the industry. Moreover, with the development of the prefabricated vegetable industry becoming more and more mature, the corresponding standards can also be continuously upgraded, optimized and refined.
As for the role that leading enterprises in the industry should play, Tang Xiaodan believes that from the perspective of standard development and promotion, leading enterprises can actively strengthen communication with industry competent departments and put forward targeted measures and standardization suggestions; At the same time, summarize their own advanced experience in technology and management, strive to transform them into standards, and promote them to the upstream and downstream of the supply chain and even the whole industry, so as to promote the formation of “factual standards”; Relying on standards, establish a comprehensive management system to ensure food safety and implement food safety in a visible place; Finally, strengthen publicity to the public and enhance public trust.
“For the leading enterprises, if they can give full play to their foundation and influence and lead the upgrading of the industry, I believe it will help them consolidate their industry position and occupy a larger market share.” Tang Xiaodan said.
