The online exchange meeting of exhibitors’ representatives of 2022 China International Fair was successfully held yesterday. The event was hosted by China International Import Expo Bureau and the National Convention and Exhibition Center (Shanghai), and undertaken by L’Oreal, the rotating chairman of the 5th China International Import Expo exhibitors alliance. At the fair, exhibitors’ representatives gathered in the cloud to have a heated discussion on “giving better play to the leading role of the industry and promoting the success of the fair”, demonstrating their firm confidence in deepening the Chinese market.
As the representative of the chairman of the exhibition alliance, LAN Zhenzhen, chief enterprise affairs and public linkage officer of L’Oreal North Asia and China, said at the meeting: “As the world’s first national exhibition with import as its theme, the fair has developed into an important platform to share China’s opportunities with the world after five years of self preparation. L’Oreal is honored to participate in the fair for five consecutive years and has served as the rotating chairman of the exhibitor alliance in the past three years. Under the leadership of the Bureau and the joint support of all members, the fair has become more and more powerful in investment promotion, innovation driven and accurate docking , industry exchanges and other aspects play a good exemplary role and make positive contributions to the “better and better” of the Expo. “
It is reported that the plans of the exhibition alliance and the special committees in 2022 will focus on three aspects:
First, expand the “circle of friends”: this year, through the special committee, we will continue to carry out a series of activities such as political and business dialogue, industry university empowerment and social focus, break through the pain points and blocking points of industrial development, explore the path of industrial reform and innovation, and promote the “high-tech” innovation model.
Second, we will continue to deepen the “double circle” of members of the Expo and help expand the “double circle” of the Expo, and actively participate in the “double circle” of services. Thanks to the platform of the Expo, L’Oreal and Shanghai Fengxian Oriental beauty valley have opened strategic cooperation. On the basis of good cooperation in projects such as the big bang beauty technology innovation challenge, L’Oreal announced the establishment of the group’s first investment company in Fengxian in early May, which is also the first project for foreign enterprises to invest in Shanghai at the stage of resumption of work and production in Shanghai.
Third, the development of broken circle integration: adhering to the concept of “comprehensive exhibition and professional office”, more and more special zones for cross industry and cross-border integration, such as innovation incubation zone, have accelerated their formation, providing a new annotation for the Expo to play a platform role in promoting industry upgrading and broken circle integration.
At the meeting, LAN Zhenzhen issued the initiative of “welcoming the spring breeze of the Expo and embracing the concept of” community “: “Let us continue to work with one heart and one mind and work together to make the Expo better and better. Let us face the spring breeze of entering the Expo, continue to embrace the concept of ‘community’, further open our ‘circle of friends’, let more innovation and development opportunities blossom and bear fruit in the’ ecosystem ‘of entering the Expo, and finally bring more warmth, brilliance and beauty to the economic recovery and development of China and the world!”
In response to the initiative, Nestle, Pfizer, Omron, Ford, Huaxia Deng Baishi, Estee Lauder, Nike, Cargill, Baker Hughes, asmai, Mobis, bossy, bidi, Roche pharmaceutical and tepesqi, on behalf of the 15 professional committees under the exhibition alliance, had in-depth exchanges on the work plan of the special committee, giving play to the leading role of the industry, expanding the spillover effect of the Expo and better integrating into the Chinese market. All parties said that this year marks the fifth anniversary of the fair. In the face of risks and challenges, the special committee of the exhibition alliance is willing to drive more partners to participate in the fair, actively display innovative products, technologies and services, and share China’s development opportunities. It also shows the firm determination and clear attitude of the majority of exhibitors to cultivate the Chinese market and continue to support the fair.
