On January 13, the reporter of Chuanjiang Metropolis Daily learned from Luzhou Municipal Bureau of culture, radio, television and tourism that in order to better promote Luzhou’s cultural tourism image, Luzhou will release the cultural tourism publicity video of “China wine city · drunk Luzhou invites you to celebrate the new year” in the waiting hall of Chengdu east railway station from January 18. At the same time, the theme publicity videos such as “China wine city · drunken Luzhou welcomes you home” will be released at the arrival channel of Luzhou Station.
As early as new year’s day this year, Luzhou cultural tourism “blockbuster” was staged in Chengdu east railway station. On the LED screen in the waiting hall of the east railway station, the scenic spots, scenic spots and “intangible cultural heritage” products with unique Luzhou characteristics enable tourists to appreciate Luzhou’s cultural and tourism resources and characteristic products through refined language and exquisite picture presentation.
As the main tourist source city of Luzhou, how to promote Luzhou cultural tourism resources in Chengdu? Taking full advantage of the high-speed railway station’s large and dense traffic, Luzhou carefully selects advertising spaces corresponding to Luzhou Laojiao Co.Ltd(000568) and other well-known Luzhou enterprises to display Luzhou’s cultural tourism image, forms a matrix publicity atmosphere in the waiting hall, highlights Luzhou’s profound cultural heritage and rich tourism resources, and effectively spreads the cultural tourism brand charm of “China’s wine city · drunk Luzhou”, Attract more tourists to Luzhou for sightseeing and leisure vacation.
The action of using the large screen of high-speed railway station to publicize Luzhou cultural and tourism resources is released in two phases, lasting for 75 days, and it is expected that the audience will reach 25 million passengers. The release locations are mainly in the waiting hall of Chengdu east railway station and the arrival channel of Luzhou railway station. All publicity videos will be released at two points at the same time.
The first phase of Luzhou Wen brigade publicity was launched before New Year’s day. The theme of the publicity was Luzhou liquor culture, red culture, ecological culture and historical culture. The main attractions were Gulin Langjiu manor, Baijiu River, Chishui River Red Army Bridge, Taiping crossing ferry, Taiping ancient town and Luzhou Laojiao Co.Ltd(000568) national treasure cellar pool.
The second phase of publicity is planned to be released on January 18, that is, after the launch of the Spring Festival transportation. The publicity theme focuses on displaying the urban image and development achievements of Luzhou, integrating elements such as welcoming foreign tourists to Luzhou and Luzhou tourists home for the new year.
