A bottle of “Han Di Maotai liquor” produced in 1992 was sold at a starting price of 39.99 million yuan, but it was sold at a sky high price of nearly 10 billion yuan, which attracted the attention of public opinion.
after finding the auction abnormality, the merchant urgently suspended the auction. The margin of “Ali maodi” was raised to 170000 yuan in the afternoon of May, and it was put on the auction platform again. As of 9:56 p.m. on the 17th, two people had signed up for bidding, but there was no bid for the time being
a bottle of Maotai made in 1992, with a sky high price of 9.9999 billion yuan
On May 16, a bottle of “Han Di Maotai” was auctioned at an amazing price of 9999999 billion yuan on Alibaba auction platform, which attracted market attention. Finally, because some users were suspected of malicious bidding, the auction price far exceeded the valuation, and the merchant urgently suspended the auction.
The Chinese reporter of the brokerage saw from the Ali auction platform that the wine was put on the shelves by an auction shop called “Zhongzhi JIUPU old pub” on the Ali auction platform. It was 53 degrees and 500 ml of Han Di Maotai wine in 1992, with a starting price of 39.99 million yuan. The price increase range is 100 yuan and the deposit is 2000 yuan. However, if you pay attention to the old tavern shops of Zhongzhi wine spectrum, you can be exempted from the deposit. The auction began on May 11, 2022 and ended at 23:59:59 p.m. on May 16.
The auction attracted nearly 100000 onlookers, of whom 1769 signed up to participate in the auction. The final bid was fixed at 9999999 billion yuan, only 100 yuan short of 10 billion yuan.
Sorting out the bidding records: at 7:05 on May 12, a buyer offered 39.99 million for the first time; At about 3:30 p.m. on May 16, someone began to increase the price; At 21:13 p.m. on May 16, the price suddenly soared from 52.58 million yuan to 5257779 million yuan. Since then, the auction price has risen all the way. By 22:13:14 on May 16, the price had been photographed to 9999999 billion yuan.
The unusual situation of the auction was also noticed by merchants and platforms. On the 16th, Alibaba auction posted on its microblog that this 520 investment Festival launched a bottle of 1992 Han Di Maotai. This auction attracted the attention of many users. During the bidding process, it was found that some users were suspected of malicious bidding, resulting in the bidding price far exceeding the valuation. The merchant decided to suspend the auction temporarily. At 2:00 p.m. on May 17, the product will be re auctioned. You are welcome to continue to participate in the auction! Here, Alibaba assets also calls for rational bidding.
merchant apologizes and re auctions
According to the Xin’an evening news, the “auction shop of Zhongzhi JIUPU old tavern” is responsible for the auction. On the afternoon of the 17th, the merchant told reporters that the “Han Di Maotai liquor” at the auction was a private collection and owned by a friend who loved the collection of old liquor. The starting price of 39.99 million yuan is the estimated price calculated by referring to the auction data of the same wine over the years. “The price of sugar and wine exhibition in the first two years was 31 million.”
The above businesses revealed that many applicants have participated in the bid. Those who have paid the deposit will return the deposit to the party’s account within 72 hours if they fail to bid successfully in the later stage. “Due to the store’s’ concern and exemption from insurance ‘, most of the participants who deliberately increased the price on the night of May 16 did not submit a deposit.”
The merchant apologized for the “malicious auction” of the bottle of “Han Di Maotai”. “At that time, the original intention of this product was to let Tibetan friends who like Maotai enjoy and exchange together and participate in the bidding with intention, but I didn’t expect that the bidding price far exceeded the valuation. I’m very sorry about this.”
However, some netizens questioned that “there is no deposit for the 39.99 million subject matter. Can you be more serious?” At the same time, some media questioned the possibility of malicious collusion between the client (the owner of handi Maotai liquor) and the auction merchant (Zhongzhi liquor spectrum) to raise the price of the auction target.
The Chinese reporter of the securities firm noted that “handi Maotai” has been re auctioned on the Alibaba auction platform since the afternoon of May 17, the deposit has been raised to 50000 yuan, and the clause that the deposit can be exempted if you pay attention to the store has been cancelled. As of 9:56 p.m. on the 17th, two people had signed up for bidding, but there was no bid for the time being.
the auction price has increased 45 times in recent 30 years
According to public information, Han Di Maotai liquor is a luxury liquor produced by Kweichow Moutai Co.Ltd(600519) and came out in 1992. On the package of its wine box, the golden beads contained in Longkou are made of pure gold. At that time, only 10 bottles were produced. Except for one bottle, the other 9 bottles were auctioned in Hong Kong, China. In the late 1990s, Han Di Maotai liquor was sold at a high price of HK $1 million.
In April 2011, at the “first special auction of aged Maotai liquor” held by Guizhou auction company, a bottle of “hardbound Han Di Maotai liquor” was sold for 8.9 million yuan, which set a new historical record of Maotai liquor auction price at that time. Zhao Chen, the winner of the bottle’s sky high price Maotai, said that he first valued Maotai’s huge appreciation potential, but what attracted him more was Maotai’s culture. Maotai has no collection value for ordinary buyers. If there is no professional storage conditions, it is best to cash it out quickly.
At the 2019 Tianjin sugar and wine fair, the price of handi Maotai liquor was as high as 31 million yuan. Until May 16 this year, the starting price of Han Di Maotai liquor reached 39.99 million yuan. In the past 30 years, the auction price of handi Maotai has increased 45 times.
It is noteworthy that in recent years, the price of aged Maotai liquor has repeatedly hit new highs at major auctions. At the 64th art auction of Beijing Rongbao held in 2009, a bottle of Maotai wine manufactured in 1959 sold at a high price of 255000 yuan. In addition, at Jiade’s 2021 spring auction, the annual output of 2013 was 4 cases of original cases of special Maotai liquor × 12 bottles, with a transaction price of 1.955 million yuan.
In June 2021, Sotheby’s auction house in London announced that a box of 1974 “sunflower” Maotai was sold for £ 1 million (about 9 million yuan). It is understood that Sotheby’s sold 24 bottles of Maotai liquor at the sky high price. On average, the single bottle price of this box of Maotai is about 380000 Yuan.
In September last year, a research institution pointed out that from 2013 to 2018, the scale of the old liquor market soared from 11billion yuan to 50billion yuan, with a CAGR of 35.4%, showing a large-scale growth, much higher than the overall compound growth rate of 1.3% of the Baijiu market in the same period. With the upgrading of national consumption and the expansion of high net worth population, it is expected that the scale of the old liquor market will reach more than 100 billion yuan in 2021. According to the above research institutions, old wine has good business logic and the era of old wine has come.
