Recently, Hisense Visual Technology Co.Ltd(600060) released the annual performance report for 2021. The report shows that thanks to the maturity of differentiated brand matrix, the optimization of industrial and product structure, and the in-depth reform of the whole process management system, Hisense Visual Technology Co.Ltd(600060) achieved an operating revenue of 46.801 billion yuan in 2021, with a year-on-year increase of 19.04%; The net profit attributable to the parent company after deducting non profits increased by 77.61% year-on-year, and the profitability continued to improve. The operating cash flow increased by 433.42% year-on-year, and the ability to obtain cash flow and resist risks improved significantly.
Driven by the upgrading of C-end consumption, Hisense Visual Technology Co.Ltd(600060) established a vertical deepening industrial chain with chips, core devices, software, display technology, cloud platform and application services as the core, and launched differentiated solutions for different scenarios and customer needs. According to the financial report, in 2021, the main business income of smart display terminal was 37.806 billion yuan, an increase of 20.89% year-on-year, with steady development.
In the global market, Hisense Visual Technology Co.Ltd(600060) insists on leading the industry with high quality and value orientation. According to the financial report, the shipment volume of high-end large screens of Hisense 75 inches and above increased by 85.78% year-on-year; According to omdia data, Hisense and Toshiba ranked third in the world in the market share of shipments of medium and large screens (45 inches and above), and further improved their competitive advantage in the global medium and high-end market.
In the Chinese market, in 2021, the market share of retail sales of Hisense TV products was 20.92%, an increase of 3.14 percentage points year-on-year, ranking first in China. Relying on high-end products such as full-color laser TV and uled super picture TV with larger screen shock and healthier eye care, Hisense ranks first in sales and sales market share in the large screen market of 65 inches and above and 75 inches and above, becoming the leader of the industry “value war” of high-quality consumption upgrading.
In addition to high-quality terminal display products, Hisense continues to expand cloud service products around the three scenes of “entertainment”, “education” and “office”. In 2021, the average daily startup time of the company’s large screen was 6.8 hours, a year-on-year increase of 26%.
The report shows that since the launch of China’s first 4K benchmark broadcast monitor, Hisense Visual Technology Co.Ltd(600060) monitor products have been widely used in CCTV Shanghai terminal, CCTV sports channel studio, CCTV 8K Spring Festival Gala studio and 4K / 8K relay vehicle for Winter Olympics, as well as CCTV Tokyo Olympic Games, Beijing Winter Olympics, Xi’an National Games European Cup broadcast and other world-class / national high-quality large-scale program production have achieved remarkable market-oriented results, providing technical innovation support for the development of UHD industry.
In 2022, Hisense will launch China’s first 8K Ultra HD technology benchmark monitor for 8K audio and video production and broadcasting, forming a virtuous circle of coordinated development of all links of 8K industry. In addition, following the mature development of the industry in the field of household and commercial display, Hisense’s display industry has rapidly expanded to the on-board scene. Relying on the advantages of mini LED display and chip technology, Hisense has carried out pre research on high-end vehicle display products. In 2022, Hisense has won the bid for China’s mainstream vehicle factory project and entered the high-end automotive electronic front loading market. It is expected to complete the delivery of the first batch of products by the end of 2022.
In addition, core chip technology is the factor that determines the competitive advantage of product differentiation and affects user experience. After accumulatively developing and mass producing five generations of display image quality processing chips, Hisense Visual Technology Co.Ltd(600060) chip business extends to aiot intelligence with display as the core. Aiot artificial intelligence internet of things series products are developed smoothly. Some products such as motor frequency conversion control MCU chip, “offline” speech recognition algorithm and intelligent SOC chip will be mass produced or applied in 2022.
