The May Day holiday is coming to an end. On May 4, the shell finance reporter of the Beijing News learned from a number of online tourism enterprises that nationwide, under the background of the normalization of epidemic prevention and control, this year’s May Day holiday travel presents the characteristics of localization and small radius. The “two-hour holiday circle” has become the mainstream, the camping and home stay market continues to heat up, and the intangible cultural heritage and Museum Cultural Tourism around the city have been welcomed by parents and children and young tourists.
camping orders increased by more than 350% month on month
During the May Day holiday, local tourism and peripheral tourism in the city are still the mainstream, “I feel that the whole circle of friends are camping”, and tent camping including mountain, nature, green space and other elements has set off an upsurge.
According to the data of flying pig, the number of camping orders during the May Day holiday increased by more than 350% month on month. Hangzhou, Chengdu, Guangzhou, Shenzhen, Wuhan, Beijing, Zhuhai, Changzhou, Foshan and Chongqing ranked among the top 10 popular camping tourist sources in China. According to the same journey travel data, the surrounding camping market continues to heat up, and the search heat of “camping” related tourism keywords increased by 117% month on month. Forest camping, island camping, Park Camping, starry sky camping and parent-child camping have become the most concerned topics during the May Day holiday. According to the data of the hornet’s nest, the search heat related to “camping” has increased by more than 130% on average in recent weeks, and Guangzhou, Sichuan and Chongqing are the most active.
As a “traffic responsibility”, the radiation effect of camping travel is prominent. Its traffic not only directly drives the popularity of tourism businesses around the campsite, but also has a driving effect on the tourism economy of the destination. As of May 4, qunar data showed that during the May Day holiday this year, the order volume of camping related products (accommodation and travel) was three times that of last year, and the ticket sales of parks that can camp increased by more than 50% year-on-year.
Ren Tian, the person in charge of qunar travel mall, analyzed that with the popularity and refinement of camping activities in the past two years, the popularity of hotels, tickets, equipment and other peripheral products related to camping has increased significantly. “When purchasing equipment, camping users not only consider the cost performance, but also their appearance, and pay attention to the film production rate and atmosphere. Where to go, the travel mall can spend 1000 yuan to buy a set of basic equipment. There is a high demand for commodities just needed for camping, such as canopy, automatic tent and folding tables and chairs. Some commodities were sold out a week ago. In terms of sales, the May Day holiday this year has more than tripled over the same period last year.”
Under the “camping fever”, many hotels and B & Bs play the “camping characteristic card” and set up tents to create a sense of ceremony for guests. During the May Day holiday, the orders of hotels and B & B with “camping” label on Ctrip platform increased by 153% compared with the Qingming holiday. Tujia also said that during the May Day holiday, camping is the most popular keyword on the platform, followed by flower appreciation, picking, mountaineering and cycling.
“home gate” scenic spot is popular
In addition to the natural camp, the “home gate” scenic spot has also gained popularity. Mountains, ancient towns, theme parks, animal and botanical gardens and museums are also concerned and loved by tourists.
From the perspective of Beijing’s local tourism market, flying pig data show that during the May Day holiday, the orders related to Beijing Zoo, botanical garden and amusement park increased by more than 45% month on month. Yuanmingyuan, Yeyahu National Wetland Park, Beijing Wildlife Park, Beijing Happy Valley, Badaling Great Wall, Summer Palace, Gubei water town and ancient cliff house are all popular scenic spots.
From the perspective of the national tourism market, the prevalence of outdoor wind makes climbing and looking far become a popular outdoor tourism project. Tuniu travel data show that Qingcheng Mountain, Emei Mountain, Huashan Mountain, Huangshan Mountain, Lushan Mountain, Laoshan Mountain, Wuyi Mountain, Danxia Mountain, Tianmen Mountain, Siguniang mountain and other mountain scenic spots are hot. It is reported that during the May Day holiday this year, many scenic spots across the country competed to launch preferential packages for cultural tourism. For example, Lushan scenic spot and Tianmen Mountain scenic spot are open to local citizens free of charge, and the implementation of cultural tourism policies such as free tickets in the scenic spot has further stimulated the enthusiasm of “local people visiting the region”.
After the travel radius is limited, tourists pay more attention to the cultural connotation in the travel process, and museums and intangible cultural heritage tourism have attracted attention. According to the big data of one-way travel, during the May Day holiday, the search popularity of Museum related tourism increased by 62% month on month, and the focus on intangible cultural heritage topics of one-way travel increased by more than 100% month on month. Among them, the Guanghan Sanxingdui Museum, the Terra Cotta Warriors Museum of the first emperor of Qin Dynasty and the Hunan Provincial Museum in Sichuan have become the top three popular museums. In terms of population analysis, female tourists pay more attention to intangible cultural heritage tourism. Among the people who pay attention to intangible cultural heritage tourism, women account for 59%. In addition, parent-child tourists and post-90s and post-00s young tourists also favor intangible cultural heritage tourism.
home stay orders increased by 13 times month on month, and self driving tours continued to be popular
During the May Day holiday, hotels are still an important scene in the local tourism market. According to the flying pig data, the orders of local high star hotels increased by 90% month on month, and the orders of rural home stay increased by 120%.
According to the data of Tujia B & B, from April 28 to May 4, the order volume of B & B on the platform increased by 13 times from April 21 to April 27. In particular, the order volume of B & B around the scenic spot increased significantly.
Tujia B & B believes that local cultural and tourism consumption vouchers play a “leverage role” to drive a significant increase in the number of tourist accommodation orders in the province during the May Day holiday. With the stimulation of preferential tickets for many scenic spots, the number of home stay orders in Guizhou increased 26 times during the May Day holiday, especially around scenic spots such as Libo Zhangjiang River, Xijiang Qianhu Miao village, Fanjing Mountain and Xingyi Wanfeng forest. Hunan Zhang Jia Jie Tourism Group Co.Ltd(000430) home stay orders increased 43 times over the previous week, especially around Wulingyuan scenic spot, Tianmen Mountain scenic spot, Grand Canyon Scenic Spot and jiutianfenglian scenic spot.
According to Tujia data, from the total number of home stay orders during the festival, the top 20 popular cities are Chengdu, Chongqing, Guangzhou, Shenzhen, Xi’an, Kunming, Changsha, Huizhou, Nanning, Tianjin, Foshan, Guiyang, Dali, Dongguan, Sanya, Guilin, Lijiang, Shantou, Zhuhai and Haikou.
In addition, in terms of travel mode, thanks to the characteristics of safety, privacy and flexibility, car rental self driving travel continues to be sought after. Flying pig data show that the local car rental orders during the May Day holiday increased by 145% year-on-year, and the average car rental cycle is 2-3 days. According to the data of hornet’s nest, in the past week, the search heat related to “self driving” in all parts of the station increased by nearly 70% on average, and the heat of “self driving tour around Chongqing” increased by 228%. During the May Day holiday, the search and attention of “RV self driving” related contents and products in marhoneycomb also increased significantly.
