On line only 10 days, "golden election" from Alipay! What happened?

On January 4, 2022, ant wealth launched the "golden investment advisor" jointly with 6 institutions, which was "stopped" only 10 days after it went online. At present, search for "golden selection" on Alipay APP has been unable to find relevant content. In this regard, ant wealth told reporters that it is conducting internal understanding and will feed back the news as soon as possible.

Alipay APP search for "golden selection" results

"golden investment advisor" was "stopped" 10 days after it went online

Since the middle and late December of last year, the ant wealth "golden investment adviser", which has been vigorously publicized, encountered a "stop" just 10 days after it went online.

"I received the notice of ant wealth before, which mentioned that it was due to regulatory compliance, but we were not informed of the specific reasons." A person from a relevant fund company said that the normal operation mode of the fund investment adviser is to screen the fund pool first, and then carry out portfolio allocation. However, in the operation of the "golden investment adviser", the first step is handed over to ant wealth to select the investment target in the "golden investment fund" of ant wealth, rather than screening by the investment adviser institution, which is suspected of taking over the responsibility.

Ant wealth data show that as of November 26 last year, among the ant wealth "golden choice fund", the average rate of return of golden choice advanced financial management in recent three years has exceeded 150%, and the average rate of return in recent one year is also close to 16%. Some fund investment advisers said that although the overall long-term performance of the "golden election fund" may not be poor, it is reasonable to get off the shelf if there are problems in compliance.

It is reported that there were 6 fund companies previously cooperating with ant wealth, including Xingzheng Global Fund, South Fund, China Europe wealth, GF fund, harvest wealth and Caitong Securities Co.Ltd(601108) . Previously, all institutions cooperating with ant wealth have launched relevant investment consulting strategies, and the target annualized rate of return of many institutions is about 15%.

Previously, some investment agencies launched the golden election strategy on Alipay.

After the off shelf incident, the above-mentioned fund company said frankly that they were a little confused: "most institutions have invested millions of funds in the cooperation with ant wealth \'Jinxuan investment adviser\'. It was obviously unexpected that they were off the shelf in a few days. It is estimated that they will be rectified in the future."

The reporter asked about ant wealth, but as of press time, they had no clear reply.

fund investment adviser's position in the Jianghu is becoming more and more obvious

Over the past two years, the development of public funds has entered a fast lane, and the number of funds in the whole market has exceeded 9000. In such a huge team of fund products, the income gap is very large. Data show that last year, the gap between the beginning and end of public fund products was close to 170 percentage points, and the difficulty of selecting the base continued to increase. Against this background, the first mock exam takes advantage of the fund. With the gradual emergence of the effect of the investment, the acceptance of the model is also increasing.

According to the white paper on the development of fund investment adviser business in the second anniversary of the pilot (hereinafter referred to as the "white paper") recently released by China Europe wealth, more than 90% of the respondents said they had a certain understanding of fund investment adviser, which has been greatly improved compared with 60% in 2020. What is more gratifying is that the vast majority of holders believe that the fund investment adviser has significantly improved the fund holding experience.

The white paper data also shows that 73.18% of investors believe that fund investment advisers have helped them improve their investment profits. From the user's feedback, the second anniversary of the fund investment adviser pilot basically achieved the original intention of "changing the situation that the fund makes money but the foundation does not make money".

However, industry insiders suggested that the "rapid off the shelf" event of Jinxuan investment adviser also reminded the industry that the development of any industry, including fund investment adviser, should not only pursue efficiency, but also be based on compliance. Do not appear "potential safety hazards" because of speed.

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