Maotai renyin Lunar New Year of the tiger wine has been on the market for only one week, and it is hard to find a bottle.
Among them, the 53 degree 500ml Kweichow Moutai Co.Ltd(600519) wine with the highest attention has a sales guidance price of 2499 yuan / bottle. Now the market price has risen to 6000 yuan or higher, and they are all pre-sale.
Some dealers said that there are no goods on the market now, and they can’t arrive until about a week at the fastest.
it’s hard to double the price of a bottle
Five new products were released at the launch of Maotai renyin Lunar New Year of the tiger liquor on January 5. Among them, the market guide price of 53 degree 500ml Kweichow Moutai Co.Ltd(600519) wine (year of the renyin tiger) is 2499 yuan / bottle, 53 degree 375ml two bottles of Kweichow Moutai Co.Ltd(600519) wine (year of the renyin tiger) is 3599 yuan, 53 degree 500ml Maotai Prince wine (year of the renyin tiger) is 988 yuan / bottle, 53 degree 2.5L Guizhou Daqu (year of the renyin tiger) is 2888 yuan / bottle, and 53 degree 500ml Lai Mao wine (year of the renyin tiger) is 988 yuan / bottle
source: Kweichow Moutai Co.Ltd(600519) official account.
As soon as the news came out, the price of new products had “gone up”. Among them, the most concerned is 53 degree 500ml Kweichow Moutai Co.Ltd(600519) wine (year of the tiger). The market price has risen to 5000 or 6000 yuan a bottle, more than double the guide price.
Li Ming (a pseudonym) of a large dealer told reporters that there is no spot on the market now, so we have to wait. “It is estimated that the goods will arrive before the Spring Festival. After arrival, the goods will be delivered according to the payment time. If you book now, you can\’t guarantee to get them before the Spring Festival. At present, the market price is running at 6000 yuan, and it is estimated that it will rise.”
In a Kweichow Moutai Co.Ltd(600519) direct store in Beijing, store manager Cui has just received an order call. “Recently, the Chinese Zodiac wine is too hot. This rhythm is followed every year when new products are launched.” Store Manager Cui said that the year of the tiger Zodiac wine is expected to arrive in about a week.
On the e-commerce platform, some merchants hung up the selling price of Maotai liquor for the year of the tiger, which was more than 7000 yuan, nearly three times higher than the market guide price, and the monthly sales volume was 72. The seller told reporters that the goods will arrive one after another next week, “limited sale, if you want to buy it quickly!”
Image Source: e-commerce platform
Li Ming told reporters that every year before the Spring Festival is the peak consumption season in Maotai, and prices will rise significantly. It is common for supply to fall short of demand. “Not only this commemorative Chinese Zodiac wine, but also ordinary Maotai wine is not in stock now. It may arrive around January 20.”
investing in Baijiu “laughing and tears”
Since the first launch of the year of the horse Chinese Zodiac commemorative wine in 2014, the “Chinese Zodiac wine” series products launched by Maotai every year have been popular in the market, and this year is the ninth year.
According to the official account of today’s wine price, as of January 13th, the market prices of Moutai’s ox wine, year of rat, pig year, dog year, year of chicken, monkey year, sheep year and horse year were 3950 yuan, 4280 yuan, 4280 yuan, 4100 yuan, 4130 yuan, 6280 yuan, 32000 yuan and 19800 yuan respectively. According to media reports, the ex factory prices of that year were 2499 yuan, 1699 yuan, 1699 yuan, 1699 yuan, 1299 yuan, 899 yuan, 849 yuan and 849 yuan respectively
picture source: “today’s wine price” official account.
“After the new products are sold every year, the zodiac wine of the previous year will automatically stop production and become a limited edition.” Li Ming told reporters that in addition to the year, the market price of Chinese Zodiac wine is also determined by the supply of that year. At present, the year of the sheep lunar new year wine is the most valuable one, followed by the year of the horse lunar new year wine.
prices may fall after the Spring Festival
For the zodiac wine, Li Ming suggested that if it is not just needed, you can wait until after the Spring Festival or even the middle of the year. At that time, the price will fall and there will be more room for rise.
But at the same time, some people in the industry reminded that if you hold the mentality of “speculation”, you must be vigilant. Hoarding Maotai may not be a business that can make no loss.
“For example, the Maotai lunar new year wine in the year of the ox was once fried to 7000 yuan a bottle. Now the price is directly halved, and the market price is about 4200 yuan. At that time, many scalpers who hoarded goods lost a lot, and dealers hoarded a series of wine a few years ago, which was not sold out until the second half of 2021.” A senior Baijiu practitioner told reporters.
Zhu danpeng, an analyst in the food and beverage industry, told the China Securities Journal that the investment risk of zodiac liquor is high. According to the previous market situation of zodiac liquor, the premium of about double is relatively reasonable, that is, the market price of Maotai liquor in the year of the tiger may be about 5000 yuan. If it is higher than this price, the certainty will be relatively weak.
Cai Xuefei, a Baijiu industry analyst and general manager, said: “as the supply continues to increase and the market keeps increasing, demand continues to normalize. The price of tiger year’s animal spirits is the same as that of other Chinese Zodiac liquor, and it will gradually fall behind the Spring Festival sales season.”
“For ordinary consumers, hoarding in small quantities can solve their own needs, but the financial investment behavior is risky. It is only suitable for middlemen with strong liquidity channels and strength, and it is a very professional thing to consider the enterprise policy and product price trend. It needs to be cautious when entering the market.” Cai Xuefei said.
