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Recently, with the flying goose mountain single cluster tea produced by the ecological tea garden in Zhuyuan village, Wenci Town, Chao’an District, Chaozhou City landing in the southern superior online mall, four high-quality products in the town have successfully “touched the net” and consumer assistance has been vivid under the strong promotion of the Publicity Department of the provincial Party committee and the town assistance team of the Southern Newspaper Media Group. It is estimated that by the end of this year, with the help of assistance units and relevant e-commerce platforms, the task force is expected to bring more than 1 million yuan of sales increment for high-quality products in Wenci Town, and drive the revitalization of local industries and increase people’s income.
Wenci town is located at the south end of Fenghuang Mountain in Chaozhou, with excellent ecological environment and 82% forest coverage. It is a traditional hometown of fruits in Chaozhou and Shantou. It is rich in olive, loquat, yellow peel, Bayberry and other high-quality fruits. Among them, Wenci olive is listed in the national famous, special and excellent new Shenzhen Agricultural Products Group Co.Ltd(000061) list, Yabei loquat is well-known, and many specialties such as “three treasures of Chaozhou” Bergamot old fragrant yellow, old medicinal orange and yellow peel black bean are produced in this town. In addition, the town also has thousands of mu of Fenghuangshan single cluster tea planting base, including about 600 mu of pollution-free tea production base.
Wine is also afraid of deep alleys. Although Wenci Shenzhen Agricultural Products Group Co.Ltd(000061) and its deep-processing products are of good quality, there are few channels for external sales, and there is a lack of e-commerce platforms. Industrial prosperity is the first priority of rural revitalization, and consumer assistance is an important means to promote industrial prosperity. After intensive and in-depth research in the early stage, the assistance team decided to push the famous and high-quality products of Wenci onto major assistance platforms to gather people to achieve consumption assistance.
With the support of the “olive online shopping system” of the southern media group, the . The Task Force stationed in the town quickly connected, established wechat groups by category, carried out multi-party coordination, real-time guidance and efficient promotion, personally accompanied relevant personnel to the Rural Revitalization Bureau of Chao’an District, assisted enterprises to issue relevant certificates such as driving farmers, getting rid of poverty and increasing income, and actively promoted the high-quality products of Wenci to the platform.
After some efforts, Wenxiang food, Xiongsheng olive wine, ruyixi village tea and other Wenci products boarded the “public welfare China” platform on November 16 last year. Good products are loved by everyone. As soon as Wenci products were launched, they were warmly welcomed by consumers and orders continued. On the first day, the order for olive wine was about 20000 yuan.
With the efforts of the task force, in early December last year, the above-mentioned high-quality products of Wenci “hit the net” again and successfully launched the southern high-quality product platform. “Nanfang excellent products” combines the strong brand influence of Nanfang newspaper media group, the perfect marketing network in Guangdong Province and the advantages of the last kilometer logistics distribution network.
Good products should also be shouted. Southern premium products has set up a special column for Chaozhou help, which helps the characteristic products of cultural ancestral temple enter Dawan district from the cultural ancestral temple town and go to the whole country. At the same time, southern + client also publishes “Chaozhou three treasures | not positioning by appearance, speaking only by strength!” And other tweets to promote the “three treasures of Chaozhou” derived from the hard work of local villagers.
At the same time, China Agricultural Bank Of China Limited(601288) Guangdong branch and Guangdong East West poverty alleviation cooperation product trading network are also cooperating to promote high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) . The working team of cultural ancestral hall assistance seized the opportunity and took the lead in launching famous and high-quality products of cultural ancestral hall such as tea and fruits in Chaozhou as the “special online Shenzhen Agricultural Products Group Co.Ltd(000061) sales area of Guangdong Agricultural Bank of China for thousands of people stationed in the town”, so as to further promote the online sales of famous and high-quality products of cultural ancestral hall and create a new situation for consumer assistance.
The East-West poverty alleviation cooperation product trading market in Guangdong is jointly promoted and built by the former Poverty Alleviation Office of the State Council, the Guangdong provincial Party committee and the provincial government. It is an important trading platform and distribution center for poverty alleviation cooperation and counterpart support in Guangdong Province, as well as the integration of characteristic products in Guangdong Province into the Great Bay market of Guangdong, Hong Kong, Macao and even the national market.
Since its arrival, the assistance team has also invited the head of Jingdong Dawan district headquarters to visit Wenci, discuss relevant assistance matters, further open up market and sales channels for enterprises and farmers, and help Wenci’s characteristic products expand sales and enhance added value.
At the same time, the assistance team also purchased Shenzhen Agricultural Products Group Co.Ltd(000061) , a famous cultural shrine in the form of personal consumption, and implemented personal consumption assistance. According to incomplete statistics, up to now, the task force has helped Wenci high-quality products increase sales revenue by more than 400000 yuan through major platforms and personal consumption patterns. Since Wenxiang candied fruit products were put on the platform, dozens of orders have been steadily increased every day, the income has increased significantly, the popularity has improved, the production and operation parties and relevant farmers are very satisfied, and thank the task force for its “great help”.
Next, the task force will promote more famous and high-quality products of Wenci on-line consumption assistance platforms, and effectively help Wenci town further open the consumer market, so as to realize “road” and financial connectivity and promote the overall revitalization of the countryside.
