Recently, the prefabricated vegetable plate stood on the “tuyere”.
On January 13, the concept plate of prefabricated dishes continued to strengthen. As of the closing, the concept plate of prefabricated dishes rose 1.19%, of which, Zhanjiang Guolian Aquatic Products Co.Ltd(300094) “20cm” limit, China Quanjude(Group) Co.Ltd(002186) , Haixin Foods Co.Ltd(002702) , Springsnow Food Group Co.Ltd(605567) , Tongqinglou Catering Co.Ltd(605108) , Shandong Huifa Foodstuff Co.Ltd(603536) , Fortune Ng Fung Food (Hebei) Co.Ltd(600965) , Shandong Delisi Food Co.Ltd(002330) limit. It is worth mentioning that Fortune Ng Fung Food (Hebei) Co.Ltd(600965) has been trading for two consecutive days, and today’s closing price is 8.05 yuan / share.
Bai Wenxi, chief economist of IPG China, told the Securities Daily: “because of the inconvenience of dining out caused by the epidemic and the call of many governments for the local new year, the market of prefabricated vegetables and semi-finished vegetables is popular and favored by the capital market. In addition, consumption facilitation is also a general trend, and prefabricated vegetables are the beneficiaries under this general trend.”
lazy house economy becomes the biggest driver?
Prefabricated dishes are mainly made of agricultural products, livestock and poultry, aquatic products, etc. and can be cooked directly after washing, cutting, preparation and processing.
Compared with foreign countries, China’s Prefabricated dishes started late. After 2000, deep-processing semi-finished dish enterprises began to emerge, and the curtain of prefabricated dishes began. However, due to immature conditions, the overall development of the industry was relatively slow, and the prefabricated dishes showed a growth trend after 2010.
According to tianyancha data, from 2011 to 2020, the number of registered enterprises related to prefabricated dishes showed an upward trend. Since 2015, the industry has entered a period of rapid development, with the number of industrial enterprises exceeding 4000 for the first time and 8000 for the first time in 2018. In 2020, affected by the epidemic, the consumption of household prefabricated vegetables exploded, and 12500 enterprises were newly registered, with a year-on-year increase of 9% and a scale of 242.2 billion yuan.
In recent years, with the development of “lazy house economy”, prefabricated vegetables have ushered in a period of accelerated consumption. Shanxi Securities Co.Ltd(002500) in the research report, it is pointed out that the sales volume of prefabricated vegetables in 2021 increased by 16 times compared with that in 2020, of which the turnover of semi-finished vegetables with small packaging for 1-2 people has increased by 3.5 times since the Spring Festival. The local Chinese new year has greatly increased the sales of prefabricated vegetables. According to the data of the Ministry of Commerce, since the launch of the 2021 Online New Year’s festival, the sales of rice commodities have increased by 96% year-on-year, of which semi-finished products have increased by more than 380%.
As for the driving factors for the development of the prefabricated vegetable industry, Shanxi Securities Co.Ltd(002500) analyst Zhang Xiaolin believes that first, the continuous expansion of home culture, lazy economy, cooking Xiaobai and single groups provide preconditions for the development of prefabricated vegetables; Second, the industrialization of catering enterprises drives the expansion of prefabricated vegetable market; Third, the strengthening of cold chain logistics and distribution capacity drives the development of the industry, which greatly prolongs the storage time of prefabricated dishes; Fourth, the policy is favorable to regulate the development of the industry. In recent years, the state has successively issued a series of laws and regulations to promote the food manufacturing industry to accelerate its leap to the trillion level and expand the green food industry chain.
Facing the current hot market of prefabricated vegetables, many enterprises have launched prefabricated vegetables. Among them, Fortune Ng Fung Food (Hebei) Co.Ltd(600965) launched Fucheng Xianjia series of prefabricated dishes as early as 2007. At present, there are more than 100 kinds of products, such as steak series products, convenient dishes series products, catering prefabricated ingredients series products and so on. Fortune Ng Fung Food (Hebei) Co.Ltd(600965) the relevant staff told the reporter of Securities Daily, “in 2020, the operating revenue of Fucheng Xianjia series prefabricated vegetable products of the company accounted for about 30% of the total operating revenue of the company. The company’s food processing plant has two branches, meat products and fast food, both of which belong to the category of prefabricated vegetables, and the families are fresh in fast food, which together accounted for 70% of the total revenue”.
Ping An Securities pointed out in the research report that, generally speaking, the concentration of the prefabricated vegetable industry is still relatively low. There are only a few leading enterprises with billions of dollars. They are mainly distributed in the East China market, adopt the exclusive store mode, and the factory is located in Jiangsu, Zhejiang and Shanghai. With the gradual release of the demand for prefabricated vegetables, the development of the industry will drive on the fast lane. Enterprises with the first layout are expected to enjoy the dividends of the rapid development of the industry.
the next trillion yuan catering market?
Affected by the epidemic, the prefabricated vegetable market has become more and more popular in the past two years. According to the data of China frozen and frozen food professional committee, China’s per capita consumption of prefabricated vegetables in 2020 is at the level of Japan’s 1970. Shanxi Securities Co.Ltd(002500) analyst Zhang Xiaolin said, “the space scale of China’s Prefabricated dishes is expected to be 345.9 billion yuan in 2021, with a year-on-year increase of 18.1%. China’s Prefabricated dishes industry is expected to become the next trillion catering market in the next three to five years.”
Wu Daiqi, CEO of Shenzhen siqisheng company, analyzed the reporter of Securities Daily, “It is expected that prefabricated dishes will develop rapidly in the future. The main reasons are: first, the pace of modern life is fast, and young people like a more convenient lifestyle, which belongs to the” lazy economy ” “The second is the development of takeout platform, which will also promote the flow of prefabricated dishes to some takeout restaurants. The third is that online e-commerce logistics is developed and fast, which gives prefabricated dishes a broader development space”.
It is noteworthy that although the market prospect of prefabricated vegetables is considerable, there are still many problems. Wen Zhihong, general manager of Hehong consulting, told the Securities Daily, “There are many problems, such as lack of industry standards, few varieties and hidden dangers in food safety. Because there are so many categories of Chinese dishes, it is still a great challenge to make standardization while maintaining the taste of dishes. In addition, it is the cultivation of the consumer market. Although the pace of life is getting faster and faster, many people tend to choose prefabricated dishes, but at present, prefabricated dishes themselves are still in the early stage In the early stage of development, many consumers do not know enough about prefabricated dishes, and still have many concerns about choosing prefabricated dishes, such as food safety. These two problems will affect the development of the prefabricated vegetable market “.
In Wu Daiqi’s view, there are several problems in the current prefabricated vegetable market. First, it is not clear whether there are relevant industry quality standards to standardize the quality, hygiene, packaging and other requirements of prefabricated vegetables. Second, prefabricated dishes belong to an emerging industry, and there are many sales platforms, so there may be a big gap in price. Some enterprises will adopt the competition mode of price war. Third, there is no clear research on whether the regular consumption of prefabricated vegetables has an impact on people’s nutritional intake and health formation.
