On the evening of April 28, Bestore Co.Ltd(603719) disclosed the first quarter report and main operating data of 2022. In the first quarter, the company achieved a revenue of 2.942 billion yuan, a year-on-year increase of 14.30%. The company still maintained steady expansion against the trend. However, affected by the epidemic in some areas, the cost of express delivery and storage increased significantly, and the net profit attributable to the parent company was 930611 million yuan, a slight decrease year-on-year.
In the second half of 2021, Bestore Co.Ltd(603719) actively optimized and adjusted its business strategy, built a “two wheel drive” of products and channels, continued to deepen the balanced layout of all categories, multi brands and all channels, deeply cultivated market segments and created product innovation.
Although China’s economy continued to recover its development trend in the first quarter, the Bestore Co.Ltd(603719) anti risk ability of continuously promoting the layout of all channels and all categories continued to show under the repeated epidemic situation, and both online and offline maintained steady growth in the first quarter. Among them, the sales volume of e-commerce was 1.785 billion yuan, a year-on-year increase of 19.99%; The sales of direct retail and franchise businesses increased by 16.28% and 2.86% respectively year-on-year; The group purchase business achieved sales of 166 million yuan, a year-on-year increase of 79.72%.
The expansion of offline stores continued to advance. At the end of Bestore Co.Ltd(603719) the first quarter, the number of offline stores increased by 33 to 3007 compared with the beginning of the year, with outstanding omni-channel operation ability and leading platform and digital supply chain coordination. In addition to the slight decline in sales in South China affected by the epidemic in the first quarter, all other regions achieved a steady improvement, especially in Southwest China, where sales increased by 21.55% year-on-year.
In the long-term promising market segments, Bestore Co.Ltd(603719) “xiaoshixian” brand has comprehensively upgraded its products and image this year, and launched the brand-new concept of “healthy nutrition, cute, interesting and delicious”. The first children’s snack brand image store will be unveiled in Wuhan on April 30 to create an offline “children’s food and education paradise” for children aged 3-12, and customized and developed high-quality products focusing on nutrition such as dietary fiber, high calcium and high protein, Covering more than 300 children’s snacks in 10 categories.
