new energy vehicles have become an important growth pole driving consumption. Guangdong Province, where the automobile industry is concentrated, encourages consumers to buy new cars by means of subsidies
On April 28, the Guangdong provincial government issued several measures to further promote consumption in Guangdong Province (hereinafter referred to as the measures), proposing specific measures in four aspects: encouraging automobile consumption, promoting household appliance consumption, issuing consumption vouchers and carrying out the activity of “prize invoice”.
Measures to encourage automobile consumption are particularly inclined to new energy vehicles. If the old car is scrapped, the subsidy for the purchase of new energy vehicles is 10000 yuan / vehicle, and the subsidy for the purchase of fuel vehicles is 5000 yuan / vehicle; If the old car is transferred out, the subsidy for the purchase of new energy vehicles is 8000 yuan / vehicle, and the subsidy for the purchase of fuel vehicles is 3000 yuan / vehicle. The specific promotion models and subsidy processes shall be implemented in accordance with the relevant announcements of the “special action of Guangdong Province for old cars for new ones”.
In fact, in 2021, Guangdong Province promoted the exchange of old for new in order to release the consumption potential, and the subsidy standard is the same as the above standard. The popular models of Guangdong Xiaopeng Energy Co., Ltd. are listed as g Kehua Data Co.Ltd(002335) .
In contrast, the bright new content of the measures is the subsidy for the purchase of new cars measures proposed that during the period from May 1 to June 30, individual consumers will be given a subsidy of 8000 yuan / vehicle for purchasing new new new energy vehicles within the scope of old for new promotion models in the province. The subsidy and the subsidy for the special action of replacing old with new shall not be enjoyed repeatedly
Affected by the epidemic, the performance of the national passenger car market was sluggish in the first quarter of this year. According to the data of the passenger Federation, the total retail sales of passenger cars in the first quarter was 4.915 million, a year-on-year decrease of 4.5%, and the overall trend was lower than expected.
Among them, new energy vehicles still maintain the momentum of rapid progress, forming a strong contrast with the trend of fuel vehicles. In the first quarter, the sales volume of traditional fuel vehicles was 3.85 million, a year-on-year decrease of 18%; China retailed 1.07 million new energy vehicles, a year-on-year increase of 146.6%.
Under the background of disturbed demand and rising raw material costs, a number of new energy vehicle enterprises still achieved good sales results. For example, Byd Company Limited(002594) sold more than 280000 vehicles in the first quarter, with a year-on-year growth rate of 421.5%, and China’s market share has reached 26.4%; The year-on-year growth rate of sales of GAC AIAN, Xiaopeng automobile and ideal automobile also reached 154.9%, 159.1% and 152.1% respectively.
However, recently, most new energy vehicle brands have announced price increases, causing the market to worry about demand or repression. It is generally expected that the sales volume of Shanxi Guoxin Energy Corporation Limited(600617) cars will reach 5 million in the middle of this year, but there are also views that the price rise plus the epidemic may lead to the sales volume not meeting the expectations. The impact of this round of price increases since the beginning of the year needs to be observed.
The next market trend is still uncertain. Cui Dongshu, Secretary General of the Federation, wrote that April is the golden period for the launch of new cars. The launch of heavy new products from March to April has greatly promoted market popularity and manufacturer sales. Due to the postponement of the Beijing auto show, the most important marketing activity of the year, the pace of new product listing of manufacturers this year is facing overall adjustment, which is not conducive to the development effect of local auto shows and brings some losses to the dealer promotion link in April. At present, we still rely on streaming media to maintain customers’ enthusiasm for watching cars. What cannot be avoided is that the consumption power has weakened under the influence of the epidemic. The trend in the second quarter depends on the recovery speed of Shanghai under the epidemic.
in addition to automobile consumption, the measures also proposed to focus on encouraging greater profitability of green smart appliances; All localities are encouraged to issue consumption vouchers. Prefectures and cities that have not issued consumption promotion policies must formulate specific implementation plans before May 1, and subsidize cities in the Pearl River Delta (excluding Shenzhen) according to 50% of the actual expenditure of issuing consumption vouchers, with a maximum subsidy of no more than 30 million yuan per city
The national level has also recently introduced policies to encourage consumption. The general office of the State Council recently issued the opinions on further releasing the consumption potential and promoting the sustainable recovery of consumption, which clearly proposed to steadily increase the consumption of large quantities such as cars, prohibit new measures to restrict the purchase of cars in various regions, and completely cancel the policy of restricting the relocation of used cars.
