Beijing Quanshi World Online Network Information Co.Ltd(002995)
Work report of the board of directors in 2021
In 2021, the board of directors of the company strictly abided by the company law of the people’s Republic of China, the securities law of the people’s Republic of China, the Listing Rules of Shenzhen Stock Exchange and other relevant laws, regulations and normative documents, as well as the articles of association, rules of procedure of the board of directors and other company systems, earnestly performed the duties entrusted by the general meeting of shareholders, performed their duties diligently, standardized operation and made scientific decisions, Actively promoted the stable development of various businesses of the company and safeguarded the legitimate rights and interests of the company and shareholders. In terms of operation and management of the company, the board of directors closely focuses on the overall development goal of the company and takes the annual business plan as the center to ensure the steady operation of the company. The work of the board of directors in 2021 is reported as follows:
1、 Overall operation in 2021
2021 is the 100th anniversary of the founding of the Communist Party of China, which coincides with the opening year of the 14th five year plan. It is also a key period for building a network power and digital China and promoting the high-quality development of the information and communication industry. As China’s Internet industry carrying an important historical mission, it has also entered a new journey.
According to the 2021 China Internet advertising data report released by Beijing Centergate Technologies (Holding) Co.Ltd(000931) interactive marketing laboratory, the scale of China’s Internet advertising market in 2021 is expected to be about 543.5 billion yuan, a year-on-year increase of 9.32%; In 2021, the scale of China’s Internet marketing market is expected to be about 617.3 billion yuan, a year-on-year increase of 12.36%. The growth of the advertising market slowed down, but it still reached 9.32%. In the face of various uncertain factors, demand contraction, supply shock and other pressures, the company actively embraces change, seeks breakthroughs in the reform, optimizes resources, teams, technologies and services, establishes industry barriers, strives to consolidate basic business, continuously optimizes business model, and realizes the stable growth of total operating revenue. With the joint efforts of the company’s management leaders and all employees, the company achieved stable development in 2021. In 2021, the company achieved an operating revenue of 40608417 million yuan, a year-on-year increase of 24.18%; The net profit attributable to the owners of the parent company was 54.098 million yuan, a year-on-year decrease of 48.45%. The net profit attributable to shareholders of listed companies after deducting non recurring profits and losses was 450261 million yuan, a year-on-year decrease of 55.00%.
In 2021, the company focused on the following work:
(1) Consolidate the traditional Internet marketing and SaaS business, and continuously improve the diversified traffic layout
As a marketing service provider focusing on the Internet field earlier in China, the company has always been committed to providing customers with one-stop and diversified Internet marketing solutions that fit their own needs. With high-quality Internet media resources and rich Internet marketing experience, combined with the accurate grasp of customers’ marketing needs, the company provides customers with “one-stop” digital comprehensive marketing solutions, so as to improve the Internet marketing effect and management efficiency of the enterprise. At present, the company covers Tencent, 360, iqiyi, today’s headlines, Tiktok, Kwai and other mainstream new media communication platforms, and has accumulated rich industry experience and customer resources. During the reporting period, while ensuring good cooperation with major mainstream media platforms, the company continued to expand high-quality media resources, reached further cooperation with today’s headlines, and became a huge engine comprehensive agent under Toutiao and a huge national service provider in QianChuan, Further improve the diversified media resource matrix. In addition, during the reporting period, the company gradually optimized the operation quality, improved the operation efficiency, carried out fine operation management, continuously improved the service quality, improved the quality management system, further improved the customer satisfaction, and won a number of agent awards.
In terms of SaaS business, according to the 49th statistical report on China’s Internet Development released by China Internet Information Center, the number of online office users reached 469 million by December 2021, a year-on-year increase of 35.7%. During the reporting period, the company’s SaaS department set up a KA sales team to deeply cultivate customer needs, provide customized SaaS solutions guided by customer needs, help enterprises establish a comprehensive digital connection with customers, and continuously inject new momentum into enterprise value growth through intelligent operation services.
(2) Focus on the integrated service mode and build a comprehensive marketing system of all regions and all links
As an important service provider in the Internet field, the company’s business has covered the whole industry and Wuxi Online Offline Communication Information Technology Co.Ltd(300959) all scenarios, and has comprehensive traffic integration and liquidity. With the expansion of the company’s business scale and the continuous extension of its service scope, the company effectively uses data and technical resources, establishes an integrated marketing system, and realizes the “full link” marketing demand for the integration of advertising main products, efficiency and marketing, Become the primary task of the company’s future business development and digital intelligence strategic transformation.
In 2021, the company will accelerate the implementation of the comprehensive marketing service business layout in the whole region and all links, carry out professional team formation and business system restructuring, integrate and optimize the company’s resources and service chain, and provide customers with video creativity, shooting, delivery, e-commerce agent operation, e-commerce agent operation and other services based on the mainstream traffic entrances such as Tiktok, Kwai, Tencent video number, etc. according to customer needs and brand characteristics Brand IP incubation and other digital solutions and tools applicable to the whole domain and all links can comprehensively help enterprise customers obtain loyal user groups and accumulate brand assets through multimedia coverage, multi content forms and multi link playing methods, so as to meet the diversified and integrated marketing needs of customers. At present, the company has reached a good strategic cooperation relationship with customers such as new consumption prefabricated dish brands – old rice bone, traditional tea culture brand – hejingyuan, Beijing new landmark project – around the world. Serving customers involves many fields and industries such as catering, culture, entertainment and national fashion consumer goods. The company’s global and link comprehensive marketing system has initially taken shape and is expected to become a new business growth point of the company in the future.
(3) Enhance the company’s digital content productivity and complete the “enterprise R & D and empowerment center”
In order to enhance the production capacity of the company’s digital content, in 2021, the company launched the “enterprise R & D and empowerment center” project in Tongzhou Ziguang science and Technology Park, which covers an overall area of more than 3300 square meters, built the shooting base Jixing Museum, adhered to the planning concept of “refinement and specialization”, built a production base of digital content with high scientific and technological content, further expanded the construction scale of the company’s digital content shooting scene and live broadcasting room, and used intelligent shooting equipment Professional content creation team and advanced AI technology comprehensively improve the company’s content production capacity and service efficiency. This includes:
1) Studio System: the enabling center is equipped with a broadcast level studio system, which can support 8-channel video picture switching and 10 channel wireless communication. At the same time, it supports virtual studio, real studio and virtual shooting system. 2) Motion capture equipment: the center is equipped with a set of optical capture equipment and 36 surround cameras, which can capture the actions of up to 5 people at the same time; At the same time, two sets of inertial capture equipment are equipped. The above equipment can synchronously drive multiple virtual images for animation interpretation and live broadcast.
3) Digital video studio: the center is equipped with a green box digital video studio and a white box video studio, including a full set of light group and acoustic photoelectric control system. It can support the shooting of TVC level advertising films.
4) Virtual shooting system: it can create 360 degree virtual environment for the perfect integration of real people, virtual characters and virtual environment to achieve rich scenes and shooting and live broadcasting effects.
The company builds a diversified content production system through the above software and hardware equipment and supporting technologies, which can provide customized graphic, video, live broadcast, virtual digital content and other content production and operation services suitable for multi-dimensional application scenarios for enterprises / brands, so as to fully meet the diversified marketing needs of enterprises / brands. At present, the first batch of shooting scenes, live broadcasting room and hardware equipment have been put into use in December 2021.
(4) Improve the level of R & D technology and promote the digital development of the company
In order to consolidate and enhance the company’s service advantages and promote the company’s sustainable development, the company continues to introduce high-end technical talents, optimize and improve the technology R & D system, accelerate the development of its own service products, strengthen the internal digital construction of the company, and upgrade the internal staff cooperation and interaction system. Through external business integration + internal system optimization, the company can realize the transformation and upgrading from informatization to digital and intelligent management, and improve the company’s operation efficiency and competitive strength.
(5) The fund-raising and investment projects have been steadily promoted, and the construction of the national marketing service network has been accelerated
The company actively promoted the construction of fund-raising projects. During the reporting period, the company successively established wholly-owned subsidiaries in Beijing, Chengdu and Shijiazhuang, took the subsidiaries as operation centers to support the digital transformation of national small and medium-sized enterprise customers, provided customers with digital marketing solutions of all regions and all links, accelerated the construction of the national “integrated marketing service network project”, and further improved the national comprehensive service network. During the reporting period, the R & D center project was also advancing steadily. The company further improved the OA system. At present, it has realized the integration of management modules such as suppliers, customers, channels, contracts, invoices, orders, data, funds, attendance, training and performance assessment, and has preliminarily established a complete set of processes such as integrated labor management, order management and customer management.
In addition, the real estate purchase project has been implemented. The company has purchased an office building covering an area of 3300 square meters in Ziguang science and Technology Park, Tongzhou District, which provides main site support for the company’s “integrated marketing service network project” and “R & D center project”, speeds up the construction of fund-raising projects, improves the office environment, and improves the company’s image and employee satisfaction.
(6) Attach importance to talent construction and stimulate the vitality of internal talents
The company attaches great importance to team building and talent training. The company has a group of compound talents integrating Internet marketing experts, service experts, it consulting experts and sophisticated technical R & D personnel. Through perfect talent introduction, training, use, assessment, promotion, incentive and other management mechanisms, the company can stimulate the enthusiasm and creativity of the team, promote and promote the continuous improvement of employees’ ability, and then enhance the cohesion of the company.
In addition, the company strengthens the construction of corporate culture, takes “Heaven rewards diligence and down-to-earth” as the core value, and strives to cultivate the spirit of corporate culture of unity, innovation, development and pragmatism. During the reporting period, the company continued to introduce high-end talents and improve the office environment and working conditions. Through the implementation of long-term incentives such as restricted shares and stock options, the company stimulated employees’ contribution and personal growth, increased employees’ sense of belonging, realized the organic combination of the company’s sustainable development and employees’ professional achievements, and made every effort to build a stable, professional and high-quality enterprise team. (7) Adhere to standardized operation, and capital helps the strategic development of enterprises
During the reporting period, the company held 4 general meetings of shareholders, 14 meetings of the board of directors and 10 meetings of the board of supervisors. In strict accordance with the relevant provisions of the China Securities Regulatory Commission, Shenzhen Stock Exchange and other relevant regulatory authorities on the standardized operation of listed companies, the board of directors of the company improved various rules and regulations, seriously, timely and standardized organized and held meetings of the board of directors and the general meeting of shareholders, made scientific and reasonable decisions within the scope of authorization of the general meeting of shareholders, and effectively and timely inspected and supervised the work of the management. At the same time, in strict accordance with the investor relations management system and other relevant regulations, the company has fully communicated with investors through multiple channels, such as performance presentation meetings, investors’ online exchange activities, specific object research meetings, special line telephones, the “interactive” platform of Shenzhen Stock Exchange, and explored new forms of communication channels, such as official account and websites, and established a normalized and diversified communication mechanism to achieve timely communication Two way transmission of information, strengthen the communication between the company and investors, enhance investors’ understanding of the company, improve corporate governance, protect the legitimate rights and interests of investors and promote the healthy and long-term development of the company. In addition, on the basis of standardized operation, the company further improves the company’s business layout, expands the company’s asset scale, optimizes the capital structure, enhances the company’s financial stability and improves the company’s anti risk ability through foreign equity investment and other capital operation means. 2、 Summary of daily work of the board of directors
(I) convening of the board meeting
In accordance with the relevant provisions of the articles of association and the rules of procedure of the board of directors, the board of directors of the company convened 14 meetings of the board of directors in 2021, considered and adopted 57 proposals, as follows:
Meeting time and content
1. Deliberating the proposal on capital increase to wholly owned subsidiaries
The second session of the board of directors 2. Deliberating the proposal on the 10th meeting of the board of directors on capital increase of wholly-owned subsidiaries to wholly-owned subsidiaries on January 7, 2021
The 5th meeting 3. Deliberating the proposal on changing the business scope of wholly-owned subsidiaries and amending the articles of Association
The second session of the board of directors 1. Deliberating the proposal on using some idle raised funds to temporarily supplement the working capital of the 10th board of directors on February 8, 2021
Sixth meeting
The second session of the board of directors 1. Deliberating the proposal on changing the implementation subject of some raised investment projects and the 10th Session of the board of investment to establish a wholly-owned subsidiary on March 8, 2021
Seventh meeting
1. Deliberating the proposal on the work report of the board of directors in 2020
2. Deliberating the proposal on the work report of the general manager in 2020
3. Review the proposal on the 2020 annual financial statement report 4. Review the proposal on the full text and summary of the company’s 2020 Annual Report
5. Deliberating the proposal on the plan for profit distribution and conversion of capital reserve into share capital in 2020
6. Consideration of the Convention on
