As may day approaches, the topic of travel has become a hot topic again. However, due to the impact of the epidemic, the format of cultural tourism and tourism habits have changed in recent years. After the epidemic, the new scene of “exquisite camping” with rapid development has become a “new favorite” of consumers. For those areas that cannot travel freely, immersive cultural tourism products have become a new choice, focusing on cross-border integration and focusing on scientific and technological empowerment. Diversified modern cultural tourism products have gradually become new IP and new business cards of cities, and digital cultural tourism has also quietly sprung up.
may day has become the mainstream around
Ctrip recently released the “travel trend forecast report for the May Day holiday in 2022”. The data show that the recovery of the May Day tourism market this year has warmed up compared with the Qingming holiday, with an increase of more than 10 percentage points in hotels, air tickets, home stay, car rental and other categories. According to the report, in the case of tightening epidemic prevention and control policies in many places, “provincial (including autonomous regions and municipalities directly under the central government) internal travel” and “peripheral travel” have become the mainstream mode of travel.
Under the epidemic situation, the outdoor space with few people, many trees and good air is one of the important choices for people to travel on May Day this year. From Qingming fire to camping on May Day, as well as Frisbee, hiking, cycling and picnics everywhere in the park, have become popular ways for people to play on weekends and holidays. According to the 2022 camping quality research report released by the hornet’s nest, the first attribute of camping is to “embrace nature”. In nature, endless playing methods are opening up more imagination space for camping. “Camping + outing and flower appreciation”, “seaside camping + water project”, “star camping + bonfire ball” and other “camping + playing methods give it infinite vitality.
According to the big data of the same trip, on the eve of the May Day holiday this year, cultural related attractions and experiences were deeply concerned by young tourists, and the search popularity of Museum related tourism increased by 184% month on month. The museum has replaced the theme park and become the “holy land for walking children” most concerned by parents. Xi’an’s Terra Cotta Warriors Museum and Hunan Provincial Museum are very popular. In addition, some museums hold various special exhibitions, which also attracted a lot of attention.
digital cultural tourism and other new business formats are booming
For more practitioners in the cultural tourism industry, they are thinking about how to cultivate new opportunities in the crisis and open a new situation in the changing situation, so as to win some new development opportunities. Limited by the nature of travel, the new format of digital cultural tourism “cultural tourism digitization” has also attracted attention. The combination of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) and not only accelerates the transformation and upgrading of the traditional culture and tourism industry, but also accurately performs the operation and maintenance of tourists’ needs with creative innovation and flow data, combined with their own resources.
Dunhuang Research Institute invested and built the digital exhibition center of Dunhuang Mogao Grottoes to promote the digital display of cultural heritage, collect the interior scenes of the grottoes and color sculptures of murals by using digital technology, and broadcast two digital films of Millennium Mogao and virtual roaming cave dream Buddha palace with the help of 8K cinema system with the best visual art effect, so as to help tourists better appreciate and experience Dunhuang culture and art.
How to effectively promote and empower cultural tourism scenic spots through digital economy? Feng Yi, the curator of China port Museum, said at the “digital landmark” online round table forum recently that the future digital world can be summarized into value, integration and creation. Part of the museum work of China port museum is to manage the collection. The collection of the museum is not only the material basis of the museum, but also the basis for exhibition, education and other professional activities. Digitalization of cultural tourism can make the collections of the museum go through artistic and digital creation, and can be collected and appraised online. Even ordinary people can use it to build their own “online museum”. In this way, the digital collection does not only come from this country or region, but also can be museum collections all over the world. Therefore, such “online museum” has unlimited possibilities of extension. It is understood that the “digital landmark” was initiated by the “wave making culture” of the Digital Culture Co creation community, and has received the response of the first batch of heavyweight cultural and Expo scenic spots: including China port Museum (national first-class Museum, 4A scenic spot), Henan Anyang Yin Ruins scenic spot (world cultural heritage, 5A scenic spot), Dunhuang Cultural Tourism Yumenguan scenic spot (World Cultural Heritage), Dunhuang Cultural Tourism wisdom tourism, Anhui cultural tourism Huangshan Chinese calligraphy and painting Town, etc.
The data show that the digital cultural tourism industry has a huge market scale and development space in China. With the continuous advancement of the digital economy era, the consumption potential and market value of the digital cultural tourism industry will be further released. Some insiders said that whether it is the offline tourism complex or the new business form of online digital cultural tourism, it is not only necessary to “plant trees” in the operation of cultural and Expo scenic spots, but also to form a “afforestation” that enables the transformation and upgrading of the cultural tourism industry with digitization. If the epidemic is a “trauma”, while healing the “trauma”, we need to build a multi-party cultural and tourism ecological community in order to cure the “internal injury” and embark on a new journey of further and better cultural and tourism industry development.
