Recently, the three-day Boao Forum for Asia 2022 annual meeting ended in Boao, Hainan. As the highest level honorary strategic partner of the annual meeting and director of the forum Council, the Wuliangye Yibin Co.Ltd(000858) boao forum for Asia “clinched glasses” to deliver the voice of Chinese Baijiu enterprises to the world and lead and promote Chinese Baijiu to the international market.
Wuliangye Yibin Co.Ltd(000858) show “culture of harmony and beauty”
With the theme of “epidemic situation and the world: jointly promoting global development and building a common future”, this annual meeting focuses on the post epidemic world economic recovery and global cooperation, focusing on a wide range of topics such as epidemic prevention and control, economic development and global governance, with a view to contributing “Boao wisdom” to jointly create a better future for Asia and the world, and attracted more than 1000 representatives from 42 countries and regions to participate offline or online.
At this annual meeting, inclusive development has become one of the hot topics Zeng Congqin, chairman of Wuliangye Yibin Co.Ltd(000858) group company, was invited to have a written dialogue with Boao, and the full text was published in the Journal of Boao Forum for Asia 2022 annual meeting.
Zeng Congqin said that the hottest word in the field of inclusive development in 2022 will be “ESG”. ESG is the abbreviation of environmental, social and governance in English. It is an investment concept and enterprise evaluation standard that pays attention to enterprise environmental, social and governance performance rather than financial performance. “More and more investors will evaluate their contribution to promoting sustainable economic development and fulfilling social responsibilities based on the performance of enterprise ESG.”
Zeng Congqin interpreted “ESG” from both macro and micro levels. He said that at the macro policy level, the implementation of the new development concept, the construction of a new development pattern, the implementation of the “six stabilities”, “six guarantees” and the promotion of common prosperity all run through the underlying logic of inclusive development, which is conducive to improving the ESG level of enterprises. At the micro implementation level, Wuliangye Yibin Co.Ltd(000858) group is building “quality Wuliangye Yibin Co.Ltd(000858) ,” culture Wuliangye Yibin Co.Ltd(000858) , “digital Wuliangye Yibin Co.Ltd(000858) ,” ecology Wuliangye Yibin Co.Ltd(000858) , “sunshine Wuliangye Yibin Co.Ltd(000858) “, and puts forward the vision of building a world-class wine enterprise with excellent products, outstanding brands, innovation and leadership and modern governance, which is not only the concrete implementation of the national macro policies, but also the realization of inclusive development The inevitable choice to improve ESG performance.
At present, changes in the world, times and history are unfolding in an unprecedented way. The Boao Forum for Asia provides a rare communication platform, its importance and sense of mission are more prominent, with both practical significance and future direction. On the theme of “jointly promoting global development and building a common future”, this annual meeting urged all guests to have in-depth discussions from crisis response to seeking cooperation, and actively practice the cooperation concept of “openness and cooperation, harmony and inclusiveness, mutual benefit and win-win”.
This naturally coincides with the concept of “harmony and beauty culture” continuously advocated and transmitted by Wuliangye Yibin Co.Ltd(000858) in recent years. The United States and the United States, harmony but differences, openness and cooperation, harmony and inclusiveness, mutual benefit and win-win results, common prosperity and common development, harmony and unity are all concrete manifestations of the spirit of “harmony and beauty” .
Combining “harmony and beauty culture” with the theme of this annual conference, Wuliangye Yibin Co.Ltd(000858) taking “cooperation and common development with the United States in a new era” as the value proposition, deeply participated in many important activities of the forum, and conveyed the cultural connotation of “harmony but difference, beauty and common” with practical actions and high-quality products. As the designated wine for the annual meeting, Wuliangye Yibin Co.Ltd(000858) also uses “Chinese flavor” to build a unique bridge for communication and interaction between China and the world, help the guests to seek a new situation of cooperation and development, and constantly provide the world with innovative solutions and ways of “harmony and beauty” from Boao.
actively promote internationalization strategy
During the annual conference, the “1 + 3” systems such as 501 Wuliangye Yibin Co.Ltd(000858) , classic Wuliangye Yibin Co.Ltd(000858) , the eighth generation Wuliangye Yibin Co.Ltd(000858) , international fashion · Wuliangye Yibin Co.Ltd(000858) , Wuliangye Yibin Co.Ltd(000858) · jiulongtan, Wuliangye Yibin Co.Ltd(000858) · yuandingjingsheng, etc. collectively appeared, attracting many guests to stop and taste.
In fact, in recent years, Wuliangye Yibin Co.Ltd(000858) has frequently appeared on international economic, political and cultural high-end platforms such as the World Expo, the China Import and export Expo, APEC and the East China Expo. .
In January, 2022, the consumer goods industry department of the Ministry of industry and information technology studied and drafted the guiding opinions on accelerating the construction of modern light industry system (Exposure Draft), which clearly stated that Baijiu should be encouraged to “go global”, the establishment of international brands should be accelerated through mergers and acquisitions, and the cultivation of international well-known brands should be focused, which provides a direction for the internationalization of Chinese Baijiu. At the beginning of 2021, the newly revised and implemented import and export tariff of the people’s Republic of China changed the official English name of Chinese Baijiu to Chinese baijiu The opening of the official English name will also promote the spread of Chinese Baijiu culture and the “going to sea” of enterprises, and promote the internationalization of Chinese Baijiu to a higher level. In addition, the entry into force of the China EU agreement on geographical indications has further enhanced the market share and brand influence of Chinese Baijiu products in the EU and even the global market.
On the enterprise side, Wuliangye Yibin Co.Ltd(000858) in addition to actively appearing in various global key exhibitions and activities, it has also built three international marketing centers in Asia Pacific, Europe and America, built Wuliangye Yibin Co.Ltd(000858) restaurants and Wuliangye Yibin Co.Ltd(000858) tasting centers in Japan, Hong Kong, Germany and Italy, built an overseas operation mode of “Chinese wine + Chinese food”, “Exhibition + tasting” and “product + culture”, and explored new paths and schemes for the layout of the international market; Closely integrate economy and trade with culture, investment and promotion, promote exchanges and integration, resource sharing, symbiosis and common prosperity among cross industry and cross-border enterprises, and accelerate the construction of a new industrial ecology of the global wine industry; Accelerate the construction of a “zero carbon wine enterprise” and help achieve high-quality development oriented by green and low carbon.
In 2017, Wuliangye Yibin Co.Ltd(000858) initiated the establishment of the world’s first famous wine organization – “international famous wine alliance”, which is committed to building a normal mechanism and cooperation platform for wine culture communication and exchange between the East and the West. In 2018, Wuliangye Yibin Co.Ltd(000858) hosted the “international Distilled Wine Technology Summit Forum” to promote the in-depth exchange of distilled wine technology in the world and help eliminate technical barriers. In addition, Wuliangye Yibin Co.Ltd(000858) has also carried out cross-border cooperation with the international brand Swarovski and the “Michelin Guide” of the global food culture, and actively promoted the international development of Chinese Baijiu.
After he assumed the post of party secretary and chairman of Wuliangye Yibin Co.Ltd(000858) group company from Qin in February this year, the internationalization of Wuliangye Yibin Co.Ltd(000858) has become clearer. Zeng Congqin publicly stated that Wuliangye Yibin Co.Ltd(000858) will actively tell the brand story, expand the overseas market, lead the internationalization of Chinese Baijiu, continuously enhance the global influence of Chinese Baijiu, and lead Chinese Baijiu to the world liquor market more widely and deeply.
