A few days ago, the reporter learned from the Hunan Provincial Department of commerce that the fourth double product online shopping festival and African goodies online shopping festival will be held from April 28 to May 12. It will select e-commerce platforms and brand enterprises, and launch a series of themed activities with the theme of “brand quality and enjoy life” in a combination of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) and the theme of “brand quality and enjoy life”.
According to reports, Hunan participating enterprises in this “double product online shopping festival” include “traditional retail” enterprises such as youayun business and Hunan Suning, as well as “Media Retail” platforms such as Xiaomang e-commerce and happy shopping, as well as Xingsheng preferred community group purchase platform and representatives of e-commerce enterprises focusing on Shenzhen Agricultural Products Group Co.Ltd(000061) sales such as huinong.com and Xingnong small stores. All participating enterprises have made careful preparations and will launch various forms of preferential activities during the event. For example, Xingsheng preferred to plan the brand promotion, with a 50% discount for more than 500 well-known brands, as well as special promotions such as signing in and receiving gifts, 23 point special offers, surprise special offers and Thanksgiving feedback; Happy shopping with tens of millions of subsidies launched many special promotions, such as 1 yuan second kill, 5.1 yuan capping in the special zone, and ordering a smoking Dyson vacuum cleaner.
Kenya’s black tea, Rwanda’s chili sauce, Ethiopia’s coffee, South Africa’s red wine, Ghana’s cocoa chocolate… The China Africa economic and trade cooperation promotion innovation demonstration park located in Gaoqiao market, Hunan Province will simultaneously carry out the promotion of high-quality goods in Africa online and offline. Through China Africa Tiktok live broadcast Lianmai, a new “African immersion” live broadcast scene is created. China and Africa’s anchor talents work together to promote African goodies and bring unique new consumption experiences to consumers. Gaoqiao preferred platform launched African products with a full 300 minus 30 and a second kill of 9.9 yuan. There are also activities such as entering the store to get coupons and special time limited discounts on jd.com, tmall.com, pinduoduo and other platforms. For example, Hunan Gaoqiao market has built the country’s first “African good store” in Jingdong. You can choose and buy brand products from 9 African countries, such as red wine, coffee and nuts. Changsha Feituo held a video show of African good things to let the audience feel the amorous feelings with African characteristics from zero distance.
