Affected by the rising prices of raw materials, epidemic prevention and control and sluggish demand, the overall retail volume of China’s home appliance market decreased by 17.2% year-on-year in the first quarter. However, there are some warm colors in the cold winter: a few varieties such as Game TV and integrated stove are eye-catching. Integrated stove is the biggest household appliance industry this year, and it is also one of the few growth categories in the household appliance market in the first quarter. In the first quarter, the retail sales of various categories in the traditional kitchen electricity market were 9.62 billion yuan, a year-on-year decrease of 7.0%. However, the retail sales of emerging kitchen appliances reached 8.02 billion yuan, a year-on-year increase of 15.5%.
With the high prosperity of the integrated stove industry, various brands have entered the market in recent two years. The agency pointed out that multi brand entry, first of all, will greatly promote consumer education, and the industry penetration ceiling is expected to increase. Secondly, brand marketing and channel construction are the key competitive elements of kitchen electricity. The entry of kitchen electricity leaders such as boss and Fangtai may have a certain impact on the competition pattern of the industry, while brands that have not yet accumulated strong consumer reputation in the field of kitchen electricity have a relatively small impact. Finally, for professional brands of integrated stoves, for enterprises with high share and gradually formed brand strength, the short-term impact is relatively small, and small and medium-sized brands may be cleared quickly.
According to the theme database of financial Associated Press, among the relevant listed companies:
Marssenger Kitchenware Co.Ltd(300894) e-commerce business has ranked first in the integrated stove industry in terms of online sales for seven consecutive years. The intelligent integrated stove Industrial Park has realized five automation industries: automatic stamping, automatic welding, nano processing, intelligent production and three-dimensional storage.
Zhejiang Sanfer Electric Co.Ltd(605336) has 17 models of integrated stoves for steaming and baking. The company said that it had completed the construction of general assembly production line in 2021, released part of the production capacity, and will further release the production capacity of integrated stoves in 2022.
