Sweeping Siasun Robot&Automation Co.Ltd(300024) , smart speaker, smart door lock… Household products that can be controlled directly by voice or mobile app are increasingly appearing in people’s daily life.
According to the 2020 white paper on China’s smart home Ecological Development released by China smart home industry alliance, the scale of China’s smart home market increased from 260.85 billion yuan to 514.47 billion yuan from 2016 to 2020, with an average annual compound growth rate of 18.51%. According to IDC’s prediction, the compound growth rate of the smart home market will reach 21.4% in the next five years, and the market shipment will be close to 540 million units in 2025.
However, with the continuous popularity of intelligent hardware products, the real “whole house intelligent” products are still concentrated in villas or large flat floors.
In the recent sharing, Xu Zhongfei, head of Pan home cloud solution of JD technology lot product department, summarized the problems faced in the popularization of the whole house intelligent scene into two categories. On the demand side, when ordinary users buy smart home products, it is often difficult to buy the whole house intelligent products in one stop; On the supply side, when the whole house intelligent company provides services to customers, the process is cumbersome, the cycle is long, the service efficiency is low and the cost is high.
In view of the above two problems, Xu Zhongfei also gave the solution of jingyuzuo, “we hope to separate the services sold to the back end, only sell in the role with sales ability at the front end, and the back-end services are undertaken through the service center.” “Jingyuzuo” is an aiot business brand released by JD in 2018.
According to him, the first mock exam is to introduce customer traffic into offline stores through online marketing, and provide experience services to customers. After all the door, design, installation and commissioning are done by service stations, the Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integration of home decoration is achieved. The supply chain foundation accumulated by JD’s self operated home appliance sales business and JD cloud’s digital ability are regarded by Xu Zhongfei as unique advantages.
The first mock exam is the cooperation home of Beijing fishing ground and offline home furnishing platform and related channel providers. In 2021, JD also made frequent moves in this regard. In June last year, JD invested 534 million yuan in the home platform Guangzhou Shangpin Home Collection Co.Ltd(300616) ; In September, jingyuzuo announced the arrival of a full range of products in zhihuijia and opened its first store in Beijing at zhihuijia century Jinyuan flagship store in Haidian District.
It is reported that jingyuzuo has recruited cooperative operators in Hebei, Sichuan, Shandong, Hunan, Hebei, Guangxi and other provinces and cities and landed in smart home flagship stores. In 2022, jingyuzuo will cover at least 300 cities in China.
From the perspective of the whole industry, different smart home brands have established their own ecology, and there are still barriers to interconnection. The core reason is from technology to business. Among the top smart home brands, such as Huawei and Xiaomi, have made efforts to build their own ecology. Huawei has launched the IOT intelligent hardware in the Huawei hilink standard and protocol link ecology.
But this situation is also gradually improving.
On December 1, 2020, the open link Association (OLA alliance), CO sponsored by the China Federation of industrial economics, Alibaba, Xiaomi, Huawei, Baidu, Haier, JD, China Telecom Corporation Limited(601728) , China Academy of communications, China Mobile, etc., was established in Beijing to try to promote the interconnection of smart home and even the Internet of things. In September 2021, Ola alliance further released OLA1 0 series of standards, open source code and the latest products of a series of Ola.
With the unification of standards and the decline of home decoration costs, whole house intelligent products may enter the homes of ordinary users faster and faster. If you want to seize the market in this process, jingpisces should first start from attracting brands and channels.
