Spring is the peak season for the listing of new color TV sets. Recently, Hisense, Skyworth, Konka, TCL and other TV enterprises have launched new TV products. According to the research and arrangement of ovicloud, in addition to the regular iteration of last year's product layout, this year's new color TV products mainly accelerate the optimization and upgrading in three aspects of "super size", "display technology" and "subdivision scene".
On April 25, Hisense Visual Technology Co.Ltd(600060) in addition to the mainstream large screen TV products ranging from 55 inches to 100 inches, it further expanded the size of large screen TV and launched 110 inch and 120 inch full-color laser TV. Hisense has also customized a special area for laser cinema for laser TV users, and its jumeihao technology has developed a large screen 4K home theater product "small jucinema line".
"As a replacement product of large screen TV, laser TV has always been the leader of large screen competition." Liu Xianrong, general manager and chief scientist of Hisense laser display Co., Ltd., said that through the comprehensive experimental analysis of telepresence, the best viewing angle and the ability of human eyes to distinguish image details, it is concluded that the best viewing distance of 120 inch laser TV is 4-4.5 meters.
Earlier, Skyworth's newly released "full channel 120Hz high brush large screen matrix" made its debut offline for the first time, including Skyworth a series new E-sports A33, the first platform customized game TV A43 launched with JD, and Skyworth G series new living room large screen g53 SKYWORTH a series is an exclusive smart TV product series created by Skyworth TV around the needs of young users.
SKYWORTH g53 can be linked with Kukai system to realize smart voice interaction, smart split screen, AI moving body tracking, AI abnormal sound detection and other intelligent visual product home scenes. In addition, it also supports fast network free screen projection, which can be matched with Android mobile phones, computers and tablets with one click without connecting to the same WiFi / hotspot network, and the image can be projected to the TV.
Large screen has become an industry trend. Konka TV and smartisan OS, the original hammer technology team, recently jointly developed a large screen operating system - the new me grapefruit OS, and launched a new smart scene screen aphaea A6 Pro equipped with the system The new product also focuses on interactive functions. Zhu Zhongqing, assistant president of Konka electronic technology and general manager of China marketing division, said that in the future, relying on the me grapefruit OS ecosystem, we will dig deep into the needs of subdivided scenes and constantly expand the lineup of "smart scene screens".
In the spring, TCL launched a new TV product t7e, which is a high brush Game TV. The whole series has five sizes, including 98 inches. TCL introduced that the new product monitors and adjusts each frame in real time through ten AI algorithms to ensure accurate color, rich layers and smooth movement.
Jie Meijuan, general manager of Aowei cloud's consumer electronics division, said that the biggest common feature of the new products released by various color TV brands this spring is game TV. While meeting consumers' game needs, more functional combinations have been added to the new products, such as 4K definition, artificial intelligence, far-field voice, etc.
"The differentiation of brand technology layout also has different emphasis on the release of new products, such as TCL and Philips releasing QD miniled TV; Hisense and Changhong continue to cultivate the field of laser TV; Philips and LG launch OLED TV; Samsung and Hisense launch 8K series, which means that this year's color TV brands will layout and promote their products in the field of display technology in a multi-dimensional and all-round way." Jiemeijuan think.
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