Event:
On January 10, glory released its first folding screen mobile phone Magic V, which is equipped with 4nm snapdragon 8 Gen 1 chip. The mobile phone is priced from 9999 yuan. Magic V adopts a 6.45 inch screen with a maximum refresh rate of 120Hz. At the same time, the multi curved nano microcrystalline outer screen improves the drop resistance, and the inner screen is equipped with BOE 7.91 inch flexible OLED display. The self-developed ultra-thin suspended water drop hinge is adopted on the hinge. The combined thickness of the mobile phone is 14.3mm, and the unfolding shape is 6.7mm on both sides, supporting 200000 times of opening and closing. Magic V is equipped with magic UI 6.0 for the first time and optimizes the large screen display mode. It supports 100% large screen adaptation for top 100 applications and 90% large screen adaptation for top 1000 applications.
Comments:
A breakthrough has been made in the problem of large compression of the fuselage and poor experience of the folding screen. In the past, many manufacturers’ folding screen mobile phones had weaknesses such as heavy mobile phones, inconvenient operation, poor grip and so on. In order to seek a breakthrough in the sense of experience, glory compressed the width of the fuselage and made the turning frame of the external screen 5.61mm, which is far lower than the industry average of 9mm, ensuring a good experience of holding with one hand.
The first high-precision material “suspended water drop hinge” realizes omni-directional hover. “Suspended water drop hinge” enables the hinge to maintain a stable and controllable safety distance from the shell and screen when the mobile phone is opened and closed, realizes the omni-directional hovering of the screen without direct contact, and also reduces the probability of hinge damaging the flexible screen. The use of zirconium based liquid metal, high-strength carbon fiber, high-strength titanium alloy and other aerospace grade high-precision materials improves the service life of the hinge.
The cost of upstream components is reduced, and the folding screen mobile phone is becoming more and more “high-quality and cheap”. The release of glory folding mobile phone broke the external prediction of high price. The price of 12gb + 256gb is within 10000 yuan, which is mainly related to the cost reduction of upstream components. UTG glass is an important upstream component of folding screen mobile phones. Its technology has been monopolized by Samsung for a long time, and Samsung opened the supply of UTG folding screen to the outside world in 2021. After the barrier of UTG disappeared, Chinese manufacturers began to accelerate the research and development of UTG glass, which increased the production capacity and reduced the price of UTG glass, and reduced the cost and selling price of folding screen mobile phones.
Chinese folding screen manufacturers are expected to shake Samsung’s position. In the years after Samsung first released the folding screen concept machine in 2013, Z fold, Galaxy fold and Z flip went hand in hand, occupying a huge market share of folding screen mobile phones. After Xiaomi and oppo entered the folding screen Market in 2021, glory also released its first folding screen mobile phone in early 2022. Driven by the maturity and cost reduction of the industrial chain, it is expected to jointly shake Samsung’s position as a folding screen giant for many years.
Investment suggestions:
It is recommended to pay attention to UTG material manufacturers Triumph Science & Technology Co.Ltd(600552) , Wuhu Token Sciences Co.Ltd(300088) .
Risk tips:
The technology maturity of folding screen mobile phones is less than expected, and the downstream demand is less than expected.
