On April 24, Mango Excellent Media Co.Ltd(300413) disclosed the latest financial report. In 2021, Mango Excellent Media Co.Ltd(300413) achieved a revenue of 15.356 billion yuan and a net profit of 2.114 billion yuan. According to the first quarterly report, Mango Excellent Media Co.Ltd(300413) achieved a revenue of 3.124 billion yuan and a net profit of 507 million yuan.
In view of the negative year-on-year growth of performance in the first quarter, Mango Excellent Media Co.Ltd(300413) said that on the one hand, due to the popularity of the popular variety “sister 2 riding the wind and waves” in the same period last year, the advertising and membership revenue base increased significantly; On the other hand, the repeated epidemic in the first quarter of this year delayed the recording of several key variety shows such as “sound without rest”, affecting the rhythm of content scheduling.
Relevant industry insiders said that in the second and third quarters of this year, Mango Excellent Media Co.Ltd(300413) “brother” department, “sister” department and “sound generation” and other trump IP programs will be launched one after another, and the “monsoon theater” series will also be more abundant. It is predicted that the overall performance of the whole year will be low in the first place and high in the second and third quarters.
Since the second quarter, mango TV variety shows a strong trend of dominating the list. The popularity index of Guduo variety shows that “detective 7” has ranked first for five consecutive weeks, while “we forensic season” continues to remain second. The reputation of “spring starts late” continues to ferment and jumps to third on the list.
In terms of advertising investment attraction, Mango Excellent Media Co.Ltd(300413) last year, 118 new advertisers were developed, the total number of various advertising brands exceeded 1000, and the advertising business revenue increased by 31.75% year-on-year.
It is reported that mango TV’s “2022 Spring advertising investment promotion meeting” will be held in Changsha on May 18. The investment promotion meeting was jointly built by Hunan Satellite TV and mango TV. At the meeting, the super talent lineup and super program matrix of dual platforms will be unveiled to show the integration value and advantages of the station network, and maximize the value of the content brand through joint investment promotion.
In terms of membership, Tencent video announced an increase in membership price for the second time in a year this month. Prior to this, the member prices of mango TV, Migu video and other long video platforms have also followed the rise.
Since this year, mango TV has also made a small test on the digital collection, trying to expand business increment. In March, Mango Excellent Media Co.Ltd(300413) officially built and launched a digital collection platform based on the light chain, and launched digital collections such as “Mango cub” and “Shangshi” character commemorative cards, which will be available in seconds Mango Excellent Media Co.Ltd(300413) through the interactive easy platform, it is said that in the future, mango TV universe will be built with series products in combination with mango high-quality IP.
It is worth mentioning that according to the latest announcement, Mango Excellent Media Co.Ltd(300413) controlling shareholder mango Media Co., Ltd. invested 286 million yuan to increase the capital of Mango Excellent Media Co.Ltd(300413) wholly-owned subsidiary Xiaomang e-commerce, accounting for 33.33% of the shares. After the capital increase and share expansion, Mango Excellent Media Co.Ltd(300413) the shareholding ratio of Xiaomang e-commerce decreased from 100% to 66.67%.
Mango Excellent Media Co.Ltd(300413) said that Xiaomang e-commerce is currently in the period of strategic cultivation. The capital increase and share expansion funds will be used to supplement the working capital of Xiaomang e-commerce, improve the construction of logistics, technology and other basic platforms, and support the implementation of strategic projects such as e-commerce content production. In the long run, it will accelerate the construction of the company’s business closed loop of “content + Video + e-commerce” and bring new growth points to business development.
