On April 23, on the opening day of the first national reading conference, the digital reading experience Museum hosted by China audio visual and Digital Publishing Association and the Publicity Department of Zhejiang provincial Party committee officially opened. The digital reading experience pavilion has created six exhibition areas of digital reading achievements, digital book fragrance, IP boutique, integrated development, group reading and digital intelligence future. It focuses on the latest development achievements of more than 10 digital reading enterprises such as China Mobile Migu, Yuewen group and Col Digital Publishing Group Co.Ltd(300364) and conveys the charm of “5g +” cultural life.
As one of the organizers of the digital reading experience Pavilion, China Mobile Migu appeared in six exhibition areas, relying on emerging technologies such as 5g, AI and VR to show the latest achievements of digital reading, so that participants can see the infinite possibility of digital reading.
Migu digital Homo sapiens avatar commentator, creating a new model of digital intelligence guide
In recent years, with the accelerated development of digital technology and the continuous deepening of the connection between virtual and real world, social life scenes are also changing. In the digital reading experience hall, China Mobile Migu’s multimodal explanation scheme – “5g + Digital wisdom explanation”, based on Virtual Digital Homo sapiens, 3D virtual scene and virtual reality integration and interaction, was unveiled for the first time. Gu Yifei, a digital Homo sapiens of Migu MSC, broke through the dimension and appeared in the group reading exhibition area, bringing participants to feel the novel experience of three screen linkage and 720 degree full immersion exhibition.
Participants can not only have zero distance interaction with Gu Yifei through multi-dimensional ways such as voice and gestures, but also follow Gu Yifei’s footsteps, punch in Migu future bookstore, “cross” to enterprise cloud bookstore, smart party building room and rural primary school, and feel the “pleasant reading” of China Mobile Migu to help enterprises build learning organizations Diversified reading services, such as party construction “happy reading” to promote the high-quality development of Party Construction Education and rural “happy reading” to help Rural Revitalization Strategy.
5g enables immersive experience and leads the new trend of digital intelligence reading
The continuous upgrading of reading experience is inseparable from technical empowerment. Relying on the advantages of “culture + technology”, China Mobile Migu is exploring a new experience of immersive reading in the 5g era, broadening the reading scene space and making reading more vivid, three-dimensional and ubiquitous. In the integrated development exhibition area of the digital reading experience hall, China Mobile Migu has created the first 24-hour cultural consumption new space “VR cloud bookstore”.
VR cloud Bookstore constructs a virtual scene through offline live shooting and 3D modeling, and moves the offline Bookstore 1:1 to the cloud. Participants can explore multi style virtual reading space in this “never closing” cloud bookstore. The settlement of “5g AI coffee master” jointly developed by China Mobile Migu has also become a highlight of VR cloud bookstore. The treasure Bookstore integrating cloud reading, cloud coffee and cloud life has attracted many participants to punch in and experience.
The 5g + AI reader created by China Mobile Migu for bookstores and scenes that cannot be covered by reading space has also entered the digital reading experience hall. This 24-hour intelligent terminal product breaks the time and space constraints of traditional bookstores, allows on-site readers to enjoy 24-hour self-service book services, and can also experience many value-added services that are convenient and beneficial to the people, such as e-book audio book trial reading, hot book recommendation, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) picking up goods, borrowing books nearby and returning books in different places, so that readers can immerse themselves in reading and feel the charm of reading. Relying on holographic projection technology, interactive game technology, plot arrangement technology and other multimedia technologies, the virtual script game “stars” has also attracted many viewers to stop and experience, making everyone feel the immersive experience brought by 540 ° circular screen projection, the visual shock of HD naked eye 3D presentation and the interest of real-time interaction on the desktop.
deeply cultivate high-quality cultural content and broaden the new boundary of reading for the whole people
On the road of boosting digital reading into public life and promoting the real implementation of national reading, China Mobile Migu has always been guided by the dissemination of positive energy culture, deeply cultivated high-quality cultural content and told Chinese stories. In this event, China Mobile Migu not only grandly held the new book press conference of “one leaf tea thousand night talk” to tell the audience about the world journey of China’s “tea”; It also showed the excellent works of the “Migu Cup” online literature plan and the four major content brands of Migu literature, the brand of Migu digital media, “her power”, “fantasy space”, “Tianxuan universe” and “floating world”.
Migu lantern studio of Migu company is also based on the massive high-quality content reserve and the industry-leading full chain immersive script content development ability. Through the theme display and case display in the exhibition area, it shows the achievements of the research and development of the red positive energy theme script of Migu lantern. It is worth mentioning that at this conference, Migu lantern studio also released two red scripts: railway factory and hiding.
In addition, as the designated coffee brand of the first national reading conference, Migu coffee also appeared with Baoshan Xiaoli coffee to go to the spiritual journey of “a good book, a cup of light coffee” with you, and explore a new boundary for national reading in the new era in an all-round way.
Scientific and technological innovation has brought more imagination space for the content production, reading form, experience and scene creation of digital reading. As a producer, aggregator and disseminator of content in the 5g era, China Mobile Migu will be based on the new information service system of “connection + computing power + capability” of 5g + computing power network + smart middle station. It will also follow the evolution roadmap of Migu and jointly develop innovative models, new content, Shanghai New Culture Media Group Co.Ltd(300336) , new formats and boost the new development of digital reading industry through culture + science and technology + integration and innovation.
