On April 21, according to the data released by ovicloud, the overall scale of China’s kitchen electricity market in the first quarter of 2022 was 17.64 billion yuan, a year-on-year increase of 2.1%, of which the sales of emerging kitchen appliances such as integrated stoves and dishwashers were 8.02 billion yuan, a year-on-year increase of 15.5%.
Kitchen enterprises are also accelerating the expansion of the emerging electric kitchen market. For example, Hangzhou Robam Appliances Co.Ltd(002508) , according to its financial report, the revenue in 2021 was 10.148 billion yuan, a year-on-year increase of 24.84%. In specific categories, the annual income of range hood and stove also increased by 18.7% and 27.3% respectively year-on-year. With the increase of average price, the shipment volume of cigarette machines increased by 5.02% year-on-year last year, and the offline retail market share of cigarette machines and stoves increased by 2.26% and 3.5% respectively, realizing the simultaneous rise of volume and price.
The revenue of the second and third product groups newly expanded by the company increased by 35.8% and 57.9% respectively, of which the annual revenue of all-in-one machine, dishwasher and water heater increased by 71.3%, 101.3% and 172.6% respectively year-on-year, and the retail share of embedded steaming and baking all-in-one machine ranked in the forefront. Emerging kitchen appliances show a high growth trend. The company said it would strengthen its efforts to expand the emerging kitchen electricity market this year.
At the same time, systematization and intellectualization are also the direction of kitchen power enterprises. According to ovicloud, the retail sales of “boss brand” kitchen electric package has a market share of 30.40%, an increase of 2.4 percentage points over the same period last year, ranking first in the industry. At the same time, Hangzhou Robam Appliances Co.Ltd(002508) accelerated the integration of intelligent manufacturing, digitization and informatization. After its nine day central digital platform was put into use, it improved its delivery capacity, production efficiency and scale effect.
