Time Publishing And Media Co.Ltd(600551) ( Time Publishing And Media Co.Ltd(600551) ) released the annual report of 2021 on April 21. During the reporting period, the company achieved an operating revenue of 7.894 billion yuan, an increase of 22.35% over the same period of the previous year; The net profit attributable to the shareholders of the listed company was 359 million yuan, an increase of 33.81% over the same period last year, and the economic benefits showed a steady and positive development trend. The company plans to distribute cash dividends of RMB 1.64 (tax included) for every 10 shares to all shareholders, totaling RMB 794293 million (tax included).
The annual report shows that in 2021, the company insisted on deepening the supply side reform of publishing as the main line, actively based on the new development stage, deeply implemented the new development concept, actively constructed a new development pattern, vigorously promoted high-quality development, adhered to positive innovation and initiative, insisted on focusing on the main publishing industry, paid attention to promoting integrated development, and accelerated the optimization of the company’s structure, transformation and upgrading. The company has always adhered to the unity of social and economic benefits, continuously improved the overall development quality and level of the company, and laid a good beginning for the development of the 14th five year plan.
Among them, in terms of publishing business, first, the company continued to undertake the authorized promotion of basic education textbooks in Anhui Province by 14 publishers, including people’s education press, people’s music press, Jiangsu Phoenix Education Development Co., Ltd., elephant press and Xiling Seal Society Press. Among them, it signed long-term strategic cooperation agreements with people’s education publishing house, Jiangsu Phoenix Education Development Co., Ltd., people’s music publishing house and Xiling Seal Society Publishing House. All book publishing units of the company have obtained the qualification of teaching auxiliary publishing, and the qualification is valid for a long time. The company has 3543 kinds of self compiled teaching materials and teaching aids, with a total printing number of 124 million copies and a total code of 1.705 billion yuan. There are 557 kinds of teaching aids for renting teaching materials, mainly teaching aids for primary and secondary schools. The main sales area of the company’s teaching materials and auxiliary books is Anhui Province, accounting for most of the market share in the province. In terms of textbook publishing, because there are few independent textbooks in this edition, the company strives to deepen strategic cooperation with major textbook original publishers to further consolidate good business cooperation. At the same time, the company actively develops this edition of local teaching materials to become a university market. In terms of teaching aid publishing, the company actively strives for the authorization of the original textbook publishing house, develops supporting teaching aid products and strengthens market services. In terms of market development, textbook and teaching assistant publishing is an important main business of the company, and the education market is the most basic market of the company. In view of the important impact of teaching materials and teaching aids publishing on the company’s business performance, the company deeply promotes the development strategy of “outreach and internal cooperation”, continues to strive for the authorization of China’s mainstream teaching materials original publishing houses, continues to promote the integration of internal teaching materials and teaching aids Publishing and distribution resources, and strengthen the coordination of teaching aids market operation of internal publishing houses to ensure orderly competition and common improvement; Closely follow the changes of national and provincial education policies, strengthen the research and development of original teaching aids, constantly promote the upgrading of main best-selling products, constantly develop new education brands, strengthen product quality management, and strive to create high-quality, best-selling and excellent independent teaching aids brands, so as to make them more recognized by teachers and students in the province; Actively cultivate the basic education market, constantly strengthen communication and cooperation, further improve the service level, and further improve the market share on the premise of ensuring the mainstream market position in the province; We will accelerate the development of “going global”, expand the national education market, and develop independent, characteristic, best-selling and popular brands.
Second, in terms of general book publishing business, according to the open book data, the overall market ranking of the company was 18 in 2021, and the psychological self-help and children’s books ranked among the top 10 in China, including the ninth in psychological self-help and the seventh in children’s category; From the perspective of the contribution of each sub category to the company, children, teaching aids and literature are not only the largest source of income, but also the advantageous categories of the company. In 2021, a total of 2512 topics were applied for 4887 volumes, and 9785 publications were published, including 2571 new publications and 7214 reprints, with a reprint rate of 73.73%. The effect of publishing scale control is obvious, and the benefit of single product is significantly improved.
In terms of distribution business, the company’s general book distribution business achieved sales of 555349400 yuan in 2021, a year-on-year increase of 4.82%; The operating income was 24701300 yuan, a year-on-year increase of 7.18%; The operating cost of general book distribution business was 19320700 yuan, a year-on-year increase of 7.27%; The gross profit margin of the product was 21.78%, a year-on-year decrease of 0.32%.
In terms of news and media business, the company has a total of 17 journals, mainly including current affairs and life journals represented by Anhui pictorial, health care and life, Zhipin life, educational journals represented by Zhejiang Red Dragonfly Footwear Co.Ltd(603116) , doll paradise, academic journals represented by Anhui educational science research, cultural relics identification and appreciation, and scientific, technological and financial journals represented by Zte Corporation(000063) technology and bonds, A square array of brand journals has been initially formed. In 2021, the company’s journals always adhere to the correct direction of public opinion and running the journal, strictly abide by the purpose of running the journal, pay attention to the direction, field and policy of national cultural support, take the journal as the platform, adopt the integrated development strategy, keep up with the pace of the times in content and format, and actively explore the market with the help of new media marketing publicity. Adhere to the construction of periodical quality as the core, and pay close attention to the content orientation and editing and proofreading quality. Actively participate in various periodical selection activities to promote brand influence. Anhui pictorial, Zhejiang Red Dragonfly Footwear Co.Ltd(603116) , health care and life, Zte Corporation(000063) technology, computer knowledge and technology, cultural relics identification and appreciation and other periodicals were rated as Excellent Periodicals in Anhui Province in 20192020, and extracurricular life was rated as the seventh excellent periodical in East China in 2021; “Health care and life” was selected as the top 100 Journal of digital reading influence of Chinese humanistic public from 2020 to 2021, and the recommended works in the second “I am a journal leading reader” activity were selected as the “Top 40 excellent journal”; Anhui pictorial won the best pictorial award of China Pictorial Association in 2021, and its work “tribute to Anhui anti epidemic hero” won the excellent work award of the national pictorial anti epidemic publicity special exhibition. The company’s periodicals are mainly postal subscriptions, supplemented by self distribution. Among them, postal subscriptions are oriented to the whole country, and self issued are mainly in the provincial market. Periodicals are operated independently by publishing units, mainly in the business mode of magazine and editorial department, and periodical advertising adopts the self-supporting mode.
