Shunya International Martech (Beijing) Co.Ltd(300612) marketing technology (Beijing) Co., Ltd
Self evaluation report on internal control in 2021
All shareholders of Shunya International Martech (Beijing) Co.Ltd(300612) marketing technology (Beijing) Co., Ltd.:
In accordance with the provisions of the basic norms of enterprise internal control and its supporting guidelines and other internal control regulatory requirements (hereinafter referred to as the “enterprise internal control normative system”), combined with the internal control system and evaluation methods of Shunya International Martech (Beijing) Co.Ltd(300612) marketing technology (Beijing) Co., Ltd. (hereinafter referred to as the “company”), on the basis of daily and special supervision of internal control, We evaluated the effectiveness of the company’s internal control on December 31, 2021 (the benchmark date of the internal control evaluation report).
1、 Important statement
It is the responsibility of the board of directors of the company to establish, improve and effectively implement internal control, evaluate its effectiveness and truthfully disclose the internal control evaluation report in accordance with the provisions of the enterprise’s internal control standard system. The board of supervisors shall supervise the establishment and implementation of internal control by the board of directors. The management is responsible for organizing and leading the daily operation of the enterprise’s internal control. The board of directors, the board of supervisors and the directors, supervisors and senior managers of the company guarantee that there are no false records, misleading statements or major omissions in the contents of this report, and bear individual and joint legal liabilities for the authenticity, accuracy and completeness of the contents of the report.
The objective of the company’s internal control is to reasonably ensure the legal compliance of operation and management, asset safety, authenticity and integrity of financial reports and relevant information, improve operation efficiency and effect, and promote the realization of development strategy. Due to the inherent limitations of internal control, it can only provide reasonable assurance for the realization of the above objectives. In addition, as changes in circumstances may lead to inappropriate internal control or reduced compliance with control policies and procedures, there is a certain risk to speculate the effectiveness of internal control in the future according to the internal control evaluation results.
2、 Internal control evaluation conclusion
According to the identification of major defects in the company’s internal control over financial reporting, there are no major defects in the internal control over financial reporting on the benchmark date of the internal control evaluation report. The board of Directors believes that the company has maintained effective internal control over financial reporting in all major aspects in accordance with the requirements of the enterprise’s internal control standard system and relevant regulations. According to the identification of major defects in the company’s internal control over non-financial reports, the company found no major defects in the company’s internal control over non-financial reports on the benchmark date of the internal control evaluation report.
There are no factors affecting the evaluation conclusion of the effectiveness of internal control from the base date of the internal control evaluation report to the date of issuance of the internal control evaluation report.
3、 Internal control evaluation
(I) evaluation scope of internal control
According to the risk oriented principle, the company determines the main units, businesses and matters included in the evaluation scope and high-risk areas. The main units included in the evaluation scope include: the company and its subsidiaries, namely Shunya International Martech (Beijing) Co.Ltd(300612) marketing technology (Beijing) Co., Ltd., Guangzhou Branch of Shunya International Martech (Beijing) Co.Ltd(300612) marketing technology (Beijing) Co., Ltd., Shanghai Branch of Shunya International Martech (Beijing) Co.Ltd(300612) marketing technology (Beijing) Co., Ltd., Beijing JuLang Intelligent Technology Co., Ltd., Shanghai xuanya Artificial Intelligence Technology Co., Ltd Shanghai Zhishen Big Data Technology Co., Ltd., Tianjin Xingyan Yunhui Network Technology Co., Ltd., Beijing xinbinglian culture media Co., Ltd., Shunya International Inc. (translated as Shunya International Martech (Beijing) Co.Ltd(300612) Co., Ltd.), orange future technology (Beijing) Co., Ltd. (formerly known as yunmu future technology (Beijing) Co., Ltd.), Qinhuangdao xuanya Public Relations Consulting Co., Ltd Beijing Branch of Qinhuangdao xuanya Public Relations Consulting Co., Ltd., Beijing Shunya International Martech (Beijing) Co.Ltd(300612) brand consulting Co., Ltd., yunmu future technology (Hunan) Co., Ltd., Beijing Golden Block Network Technology Co., Ltd., Beijing Xingshengchang Network Technology Co., Ltd., Beijing Yunke Network Technology Co., Ltd. and Beijing Xingchang Network Technology Co., Ltd. are included in the evaluation scope, and the total assets account for 100% of the total assets in the company’s consolidated financial statements, The total operating revenue accounts for 100% of the total operating revenue in the company’s consolidated financial statements.
The main businesses and matters included in the evaluation scope include: control environment, risk assessment, control activities, information and communication, supervision of control and other elements. The specific business includes the internal control related to financial statements involved in the company’s business: corporate governance, fund management, procurement and payment, sales and collection, assets, compensation, taxation, financial reporting and information system. The establishment and implementation of the company’s internal control system are as follows:
1. Control environment
The control environment reflects the attitude of the governance and management towards the importance of control. The quality of the control environment directly determines the smooth implementation and effect of the internal control system. Based on the basic concept of standardized operation and sustainable development, the company has created a good control environment in terms of organizational structure, risk concept, business style and enterprise management, which is mainly reflected in the following aspects:
(1) Corporate governance
In accordance with the company law, the securities law, the accounting standards for business enterprises and other laws and regulations, the company has formulated a series of internal management systems such as the rules of procedure of the general meeting of shareholders, the rules of procedure of the board of directors, the working rules of the CEO (President), and the working rules of the Secretary of the board of directors, and established a relatively perfect, sound and effective internal control system. After the establishment of the above systems, they have been effectively implemented and played an effective role in supervising, controlling and guiding the production and operation of the company. Perfect “three meetings” system. The general meeting of shareholders, the board of directors and the board of supervisors exercise decision-making power, executive power and supervision power respectively according to their duties. The general meeting of shareholders shall exercise the decision-making power on major matters such as business policies, investment and profit distribution of the enterprise according to law. The board of directors shall be responsible to the general meeting of shareholders and exercise the business decision-making power of the enterprise according to law. The board of supervisors shall be responsible for the general meeting of shareholders and supervise and inspect the performance of the company’s finance and senior executives. The management is responsible for the implementation of various resolutions and decisions of the general meeting of shareholders and the board of directors, and presides over the daily operation and management of the company.
In accordance with relevant regulations, the company has achieved the separation of major shareholders and their affiliated enterprises from the company in terms of business, personnel, assets, institutions and finance, ensuring the independence of the company’s business, personnel, finance, institutions and assets.
(2) Organizational structure
A standardized and efficient organization is the fundamental guarantee for the company to strengthen internal control. According to the characteristics of the industry and the particularity of the business, the company has established a standardized and reasonable organization to realize the effective operation of the company’s management. The general meeting of shareholders is the authority of the company, and the board of directors is the decision-making body for the operation of the company. The management is responsible for the daily business activities of the company and is responsible to the board of directors. The board of supervisors is responsible for inspecting the company’s finance and supervising the board of directors and management. The establishment and division of labor of the above organizations effectively ensure the operation of the internal control system. (3) Human resources
As an important factor of production for the development of enterprises, talents’ high professionalism has a great impact on the development speed and scale of enterprises. Therefore, the company continues to be committed to systematic construction and improvement in talent exploration, attraction, training and development, so as to make the company develop together with suitable talents.
Talent attraction and recruitment: the company believes in “suitability is competitiveness”. In terms of talent recruitment, it is more committed to the high matching between talents and the company’s value culture and positions. A recruitment channel linking inside and outside has been established. The bole plan for talent recommendation has been established internally, which has played an excellent role in the introduction of excellent personnel; We have opened up a variety of recruitment channels and digital recruitment methods, so that the company has the opportunity to let more talents know.
Talent training: the company is committed to the training of talents from the source, and is willing to take the company as the internship base for students. When recruiting new employees, priority will be given to the students who practice in the company and are interested in the company’s business, starting from the new employees in the workplace. Combined with the quality characteristics of its own business and personnel with different functions, the company has established a learning and growth system including on-site training, discussion salon, reading exchange, opening “on-site cloud enterprise version” personal account, and participating in internal learning, industry knowledge training, successful case experience sharing, knowledge sharing and other forms, so as to ensure the continuous improvement of knowledge and skills of employees at all levels. The company has a library and a large collection of books, which are open to employees all day.
Salary and welfare: unlimited development space, growth opportunities and humanized welfare projects. As the return of personal value and contribution, salary can be more fully reflected. In addition to paying local social insurance and provident fund according to national regulations, it also provides employees with all kinds of traffic insurance, supplementary medical insurance and other commercial insurance. In addition to the statutory holidays and vacations stipulated by the state, there are also company welfare leave, buffer leave and other holidays increased every year according to the length of service. (4) Corporate culture
Business philosophy of the company: appropriateness is competitiveness. Company values: professionalism, respect, integrity, responsibility and openness. The company’s positioning is to become a marketing technology scheme operator and fully enable the industrial Internet. The company’s mission is to focus on the marketing challenges and pressures concerned by customers, provide competitive marketing technology solutions and operation services, and continue to create value for customers. Philosophy, values, positioning and mission constitute the company’s corporate culture. The spirit of corporate culture is everywhere in the company and is perceived everywhere, so that all parties can develop and create new value with the company.
As the first smart management platform of the new era enterprise financial media center of Xinhua news agency, “live cloud Enterprise Edition” aims to help enterprises build enterprise level financial media center, comprehensively improve communication efficiency, and create a new infrastructure and platform of the new era enterprise financial media center through timely, vivid and all-round enterprise information production with multiple forms and positive energy. As the exclusive third-party operator of “on-site cloud Enterprise Edition”, in addition to deploying “on-site cloud Enterprise Edition” for customers, in December 2021, the company began to deploy “on-site cloud Enterprise Edition” app internally. By setting up channels such as “learning, recommendation, xuanya, small partners, Party construction, Sutra Pavilion and information”, the company guided all employees to actively create, disseminate and share social positive energy, and used advanced ideas and technical means, The company builds a socialist enterprise culture and values with Chinese characteristics in the new era, and gradually forms a leading enterprise image, brand spirit and values in the context of the new era. At the same time, when all employees use the “on-site cloud enterprise version” together, they can reach
In order to enrich the life of employees, the company, Party branches and trade unions irregularly carry out various recreational and sports activities and holiday condolences through “on-site cloud enterprise version” online or offline. So that we can truly feel the care and understanding between each other, and the team cohesion and sense of belonging are constantly improving.
2. Risk assessment
The company adheres to the principle of risk orientation. On the basis of risk assessment, sort out and optimize major business processes, design key control nodes, and establish effective communication channels and mechanisms for suspicious and inappropriate matters and activities in the business process, so that the management can fully and effectively communicate with employees and customers, so that the management can take appropriate measures in time in the face of various changes.
3. Control activities
The company has necessary control policies and procedures for its main business activities. The management has clear objectives in terms of revenue, profit and other financial and operating performance. The company has clear records and communication on these objectives, and actively monitors them.
(1) Business control
The company effectively controls the business through the project management system. All business projects must go through the specified processes such as project initiation, approval, procurement and payment before they can operate. The management can monitor the operation of various businesses in real time through the project management system, find problems in time and control the business risk to the minimum. At the same time, in order to ensure the quality of service, the company has established an internal audit department to be responsible for daily supervision, carry out audit work independently under the guidance of the audit committee of the board of directors, be responsible to the audit committee and report to the audit committee. During the reporting period, the company’s daily business was operated in accordance with the established control process, and various systems were effectively implemented.
(2) Accounting control
In order to strengthen financial and accounting, strengthen financial supervision and improve the economic benefits of enterprises. According to the accounting standards for business enterprises, basic norms for internal control of enterprises and other relevant laws and regulations issued by the Ministry of finance, and in combination with the specific situation of the company, the company has formulated the financial management system, regulations on accounts receivable management, regulations on invoice management, etc. The establishment, improvement and implementation of these systems have effectively controlled capital revenue and expenditure, maintained financial discipline, and standardized the company’s accounting, payment and settlement, expense reimbursement, monetary fund management and bill management.
The company has defined the post responsibilities of financial personnel, adhered to the separation of incompatible posts, and ensured that different posts have clear rights and responsibilities, restrict and supervise each other. It determines the processing flow of accounting vouchers, accounting books and financial accounting reports, determines the company’s accounting policies and accounting estimates, and unifies the company’s accounting caliber. The financial department of the company is not affected and controlled by other departments and related parties of the company, and independently performs the accounting and financial management of the company and its subsidiaries.
(3) Fund management
The company has formulated the monetary fund management system, which has clear provisions on the approval of fund payment, and has established a strict authorization approval system for fund management. All capital flows must be handled in accordance with the specified process and authorization approval. The approver shall examine and approve within the scope of authorization in accordance with the provisions of the authorized examination and approval system, and shall not exceed the examination and approval authority; The handling person must handle the fund payment according to the scope of responsibility and the approval opinions of the approver. For the fund business beyond the scope of authorization, the financial personnel have the right to refuse to handle it and report to the superior authorized department of the approver in time.
The financial department of the company strictly implemented the fund management system, ensured that the company’s fund payment was approved according to the specified authority, and effectively controlled and prevented financial risks.
(4) Procurement management
According to the procurement management measures, the procurement management department of the company modifies and improves the procurement management measures according to the actual situation of the business, constantly standardizes the operation process of the procurement business, continues to implement the system of agreement supplier certification and centralized procurement, uses the procurement management system to improve the efficiency and transparency of procurement, selects the best suppliers on the basis of fair, just and full competition, controls the procurement cost and ensures the procurement quality.
(5) Sales and collection management
The business department shall establish the project according to the contract signed by the customer and submit an invoice application to the finance department. The finance department issues the payment notice and invoice to the customer for collection according to the contract payment terms, and registers the accounts receivable in the project management system. Every day, when the project leader logs in the project management system for the first time, he can view the latest accounts receivable list, so that the project leader can timely understand the increase and collection of accounts receivable of the project he is responsible for. When the aging of accounts receivable is more than half a year, the financial department shall apply to the CEO (president) for review and withdraw bad debt reserves. (6) Control of subsidiaries
According to the actual situation, the company takes effective measures for the personnel, finance, business decision-making and management of its subsidiaries,
