Shandong Delisi Food Co.Ltd(002330) 4 on April 20, the annual report of 2021 was released. In 2021, the company realized an operating revenue of about 3.13 billion yuan; The net profit attributable to the shareholders of the listed company was about 44 million yuan, an increase of 50.30% year-on-year; The net profit attributable to shareholders of listed companies after deducting non recurring profits and losses was about 38 million yuan, with a year-on-year increase of 428.53%.
The annual report shows that as an influential food processing enterprise with complete product categories in the industry, the company focuses on developing the intensive processing business of meat products such as prefabricated Vegetables Based on pig slaughtering. In the development process of more than 30 years, the company took the lead in launching products such as low-temperature meat products, deacidification and detoxification cooling meat and fermented ham in China, so as to promote the high-quality development of China’s meat industry. In recent years, according to the market changes and the development trend of food consumption, the company has actively arranged the beef and prefabricated vegetable business, continuously enhanced the R & D and innovation ability, optimized the product structure, formed a complete food processing industry system, and is committed to providing consumers with safe, nutritious, healthy and convenient products.
The core competitiveness of the company is mainly reflected in the advantages of brand, production and technology, location layout, channel and quality management. As one of the first batch of leading enterprises in agricultural industrialization in China, the company has profound brand influence. The brand ” Shandong Delisi Food Co.Ltd(002330) ” is recognized as “the most competitive brand in China” by the Ministry of Commerce. The company has always been actively leading the trend of mass consumption in China. Based on slaughtering, developing low-temperature meat products and extending the prefabricated vegetable industry, the company has continuously upgraded its products, rationalized its product structure, and actively explored a new path of “agricultural industrialization, Shenzhen Agricultural Products Group Co.Ltd(000061) standardization and catering prefabrication”.
In terms of production and technological advantages, the company initiated the consumption concept of “cooled meat” in China, and the production process is at the international advanced level. The carcass is cooled immediately and deacidified and detoxified for 16-24 hours, so as to ensure the product quality. The production technology of the company’s low-temperature meat products is also at the leading level in China.
In recent years, relying on technological innovation, the company has gradually improved the upgrading and transformation of automatic production lines, reduced staff and increased efficiency, and improved product quality. At the same time, further develop and extend on the basis of existing mature experience, increase R & D investment and the development of prefabricated dish series products, form technical advantages, strengthen core competitiveness and maintain industry leadership.
In terms of location layout and channel advantages, the headquarters of the company and its subsidiary Weifang Tonglu are located in Jiaodong Peninsula, which has been built into a non regulated animal epidemic area. Shandong Province is one of the largest pig breeding and pork production bases in China, and the slaughter volume of pigs ranks first in the country. The subsidiary Jilin Shandong Delisi Food Co.Ltd(002330) is located in the Songliao Plain in Northeast China, which is a potential growth area for pig breeding. This area is also an area without specified animal diseases and has sufficient pig sources. The above regional layout ensures that the company has sufficient and stable pig resources. In addition, the company has added a new 2million head / year pig slaughtering project in Shaanxi. After the completion of the project, the company will further expand its slaughtering capacity, comprehensively cultivate the Northwest market, consolidate its leading position, further enhance its market radiation and brand influence, and improve its comprehensive competitiveness.
After years of intensive cultivation, the company has established a stable and extensive customer group, and its products have also won the favor of consumers, with good market brand effect and brand reputation. The company has established long-term and stable cooperative relations with many Chinese high-quality customers, such as Haidilao, Jianong, Shengnong, Guoquan Shihui, Zhengxin chicken chops, the whole family, convenient bee, Beijing ershang, qudian and so on, and covers the market through supermarkets, dealers, franchise stores, e-commerce and other channels. In the future, the company will build a more efficient and more controllable systematic and diversified marketing network to improve brand awareness.
In terms of quality management advantages, the company has established a perfect quality management system, passed ISO9001, HACCP, integrity system and other management system certification, and always maintained the food safety management level at the leading level in the same industry in China. In September 2021, China Meat Association awarded the company “2021 most valuable brand in China’s meat food industry” and “2021 advanced enterprise in China’s meat food industry”.
In 2021, facing the influence of many complex factors outside China, all employees of the company United and actively explored new ideas for the future development of the company, took prefabricated dishes as an important development direction of the company, continued to strengthen the internal control of the company, carried out in-depth technological upgrading and transformation, strengthened marketing innovation and marketing promotion, expanded and optimized marketing channels, and realized the continuous growth of business performance.
In response to the fast-growing market demand for prefabricated vegetables, the company accelerated the construction of private placement and investment projects. The 100000 t / a meat products processing project in Shandong has the production capacity and has been put into production, and the 2 million pigs / a slaughtering and meat products processing project in Shaanxi is stepping up its construction. The promotion and implementation of the raised investment project is conducive to improving the scale of the company’s Prefabricated vegetable business, providing strong support for the company to optimize the industrial layout, meeting the company’s long-term development needs, making the company’s products have higher added value and higher competitiveness, continuously improving the company’s profitability and market competitiveness, and opening up new ideas for the company’s sustainable development in the prefabricated vegetable industry.
In 2021, the company’s quick-frozen rice flour products fengdeli project was successfully put into operation, and successively supplied products for major Chinese and international events such as the National Games, Paralympic Games and Winter Olympics. During the reporting period, the company continued to increase R & D investment guided by market demand.
The company said that in 2022, the company will continue to strengthen cost management and control, promote management innovation, comprehensively improve product R & D capability, expand marketing channels, strengthen talent team construction, expand brand influence, enhance the core competitiveness of the enterprise, quickly realize transformation and upgrading, and create a new chapter of Shandong Delisi Food Co.Ltd(002330) transformation and upgrading with a firmer pace and broader vision.
