In 2022, the global consumer electronics show (CES) was held in Las Vegas. Chip companies, lidar companies and vehicle enterprises all showed the latest products and technologies.
Ping An View:
The main engine factory appeared in ces2022 with a number of black technologies to compete for the "third space". BMW launched a new in car entertainment system and variable paint technology, upgraded its China strategy and adhered to the principle of "China first"; Mercedes Benz released the concept car visioneqxx, highlighting the ultimate performance; Sony released a new generation concept car and announced the establishment of Sony mobile; Volvo announced that it will launch the "unsupervised" automatic driving function ridepilot. Complementary to the evolution of auxiliary driving function is that car enterprises gradually make efforts to personalize the cockpit space, providing users with increasingly rich and continuously upgraded immersive in car experience.
The three giants of smart chips fought fiercely, and most of the new chips were launched in Chinese brand new cars. The cooperation between OEMs and smart chip enterprises is unprecedented, and chip companies will also provide a more flexible cooperation mode. Mobileye released three new products, highlighting its visual technology accumulation and energy efficiency ratio, and deepened cooperation with Volkswagen, Ford and krypton; Qualcomm released the "digital chassis" intelligent vehicle solutions covering four aspects: Vehicle cloud, vehicle networking, cockpit and intelligent driving, which can be flexibly selected by the host manufacturer. NVIDIA released drivehyperion8 automatic driving platform, and the "circle of friends" expanded rapidly.
There are frequent new products of lidar. 2022 is the first year for lidar to enter the vehicle, but generally speaking, lidar is still in the road exploration stage. Whether the balance between the increase of vehicle cost and the gain of user experience remains to be tested by the market. Tudatong lidar Falcon will be carried in the first flagship car et7 of Weilai and delivered in 1q22. At the same time, it will release the first medium and short-range lidar Robin; Hesai technology at128 will start mass production and delivery in 2022. L4 blinding radar qt128 will appear in ces2022 and will be mass produced and delivered in the first quarter of 2023; Suteng juchuang's second generation solid-state lidar was successfully mass produced.
Investment suggestion: smart car is becoming the carrier of a number of integrated applications of science and technology, and the personalized demand of automobile consumption will also be greatly stimulated. As a mobile space for people, smart car has a huge imagination space. Auto enterprises have a stronger supply chain. Some auto enterprises have rapid software transformation and extensive cross-border cooperation, which is expected to gain the first opportunity for development. They strongly recommend Great Wall Motor Company Limited(601633) (2333. HK), Geely Automobile (0175. HK), Saic Motor Corporation Limited(600104) ; It is suggested to pay attention to the three strong new forces, Xiao Peng, ideal and Wei Lai. The cooperation between smart cars and smart chips is unprecedented, and relevant supply chain enterprises have benefited significantly. It is strongly recommended that Thunder Software Technology Co.Ltd(300496) and Huizhou Desay Sv Automotive Co.Ltd(002920) be paid attention to.
Risk tips: 1) the recovery of chip shortage is not as expected, resulting in the impact on the smart car supply chain; 2) The sales volume and reputation of new models equipped with intelligent hardware are lower than expected; 3) Consumers\' recognition and acceptance of smart cars are lower than expected; 4) The smart car "black swan" incident reduced consumers\' trust in smart cars.
