Key investment points
Behind the media is the user
Behind the media are users. From aesthetic culture (such as fitness, hair transplantation, oral cavity, light medical beauty, clothing, healthy diet, etc.) to consumer culture (spiritual consumption and material consumption), they are inseparable from the development of media. Behind the media are users. The explicit and implicit needs of users will be dug up to bring new supply. In this article, we will focus on the client.
Generation Y and generation Z users are 300 million and 200 million respectively, boosting the consumer market of 6 trillion yuan and 4 trillion yuan
The number of users of generation Y (19801994) and generation Z (19952009) are 315 million and 233 million respectively. The annual consumption scale of generation Y is 6.68 trillion yuan and that of generation Z is 4.94 trillion yuan. At present, generation Y is still the main force in the consumer market, but generation Z has begun to lead the change of consumption trend in some fields. With the gradual increase of generation Z's income in the workplace, it is expected to become a powerful growth point of the new consumer market in the future.
In 2022, China's 400 million women are expected to promote the 10 trillion yuan consumer market
From light medical beauty to beauty care, from fitness to exquisite lifelong learning, it promotes the development of xiaohongshu, Bloomage Biotechnology Corporation Limited(688363) , Imeik Technology Development Co.Ltd(300896) , Proya Cosmetics Co.Ltd(603605) , keep, thinking creation, xiaoxianstew, Yan house, ubras, Thinkingdom Media Group Ltd(603096) , Citic Press Corporation(300788) and other enterprises. Women consumers continue to shape new markets and are redefined by new technologies and new economy.
Industry rating and investment strategy
Give the media and Internet new consumer industry an overweight rating. From the perspective of user demand and new supply from the media, we are the first to see whether the users behind the media have changed. From the YZ generation to the YZ generation and the new demands of female users from the YZ generation and the new demands of female users from the YZ generation to the YZ generation and the new demands of female users, which boost the new demands of the generation from the YZ generation and the new demands of female users. They boost the new demands of the generation from the YZ generation to the YZ generation and the new demands of female users, and their new demands from the YZ generation from the YZ generation from the YZ generation and the new demands of female users. They boost the new demands of e-racing ( Zhewen Interactive Group Co.Ltd(600986) 00986 \ \35 Bloomage Biotechnology Corporation Limited(688363) ), online fitness (keep, fire) Lifelong learning (thinking creation, Citic Press Corporation(300788) , Thinkingdom Media Group Ltd(603096) ) and other sub tracks and the development of enterprises. With the listing of new supply enterprises and the new layout of stock enterprises, the two wheel drive promotes new business increment, and then gives the overweight rating to the new consumer industry of media and Internet.
Risk tips
The risk of industrial policy change, the risk that the performance of the recommended company is less than expected, the risk of industry competition, the risk that the development of new technology is less than expected, the risk that the protection of privacy data is less than expected, the risk that the supply of high-quality content is less than expected, and the risk that the operation does not meet the expectation; The risk of new business model exploration falling short of expectations, the risk of continuous loss of the platform, the risk of epidemic fluctuation and the risk of macroeconomic fluctuation.
