A "movement" of breaking away is being staged inside the Internet factory.
On January 6, one month after Dai Shan was appointed president in charge of China's digital business sector of Alibaba group, she announced a major adjustment to the organizational structure of Taobao tmall through an internal letter -- promoting the comprehensive integration and connection between Taobao and tmall, and establishing an industrial operation and development center, a platform strategy center, and a user operation and development center from user domain, business domain Platform domain and innovation domain "comprehensively focus on user experience and customer value, eliminate inertial thinking and encourage mechanism innovation".
"Few people can predict that the first fire of Dai Shan's new official will burn so fiercely," said an insider. According to the letter in the station, Dai Shan hopes that in the face of increasingly fierce competition, the big Taobao organization will make more efficient decisions, act more uniformly, and have a clearer positioning and division of labor among organizations at all levels.
Therefore, 10 years after Taobao's "one is divided into three" in 2011, but also when people with clear eyes have noticed that Taobao tmall has become increasingly competitive in recent years, breeding a large number of complex organizations and dragging down efficiency, but there is no alternative, "Taobao outsider" Dai Shan chose to break through the boat, break down the wall and merge, and return to zero again.
Although it will face pain, Alibaba is not the only one to peel off redundancy and press the "break away" button. As the Internet enters the slow lane of growth, "closing" and "closing" seem to have become the main melody of large Internet companies.
In the last few days of 2021, Tencent "gave up" its good partner Jingdong for seven years and chose to reduce 17% of Jingdong's shares to 2.3% by means of dividends. At the beginning of this year, Tencent announced that it would reduce its stake in sea Ltd (SE. N), a Singapore game and e-commerce company, from 21.3% to 18.7%, continuing its strategic contraction.
In November last year, the company entered the Liang Rubo era from the Zhang Yiming era, and its strategic direction also shifted from continuous expansion to contraction. Tiktok tiktok, China's official Liang Rubo, officially announced that the six official business segments were: voice, education, flying books, volcano engines, light and light year and TikTok, while byte beating business, today's headlines and watermelon video, search, encyclopedia and Chinese vertical services were all incorporated into the jitter sector.
Obviously, from the phenomenon of disconnection to the essence, almost all Internet manufacturers realize that now it is a time to change.
Externally, the demographic dividend of the Internet has peaked, the growth of China's retail market has slowed down, and it is increasingly difficult to expand growth space. At the same time, regulatory policies have been tightened, many industries are undergoing major adjustments, and the uncertainty of development has become more prominent.
Internally, in the years of rapid development, the stalls of large Internet factories have become larger and larger, but the "Department wall" originally divided for differentiated development has become increasingly homogeneous in development, and even there are disadvantages such as competing for resources and serious internal friction. The organizational efficiency is low, the cost is high, and the synergy effect can not meet the expectations.
Therefore, facing the future development and the future of development, major Internet companies need to focus more, make the organization more streamlined, the business line more clear and the goal more pure, which also indicates that the industry has changed from blindly pursuing user growth to consolidating the foundation and strengthening the foundation - guarding the existing businesses and users and maintaining the loyalty of businesses and users, Save your strength before you can dig out more space.
As Dai Shan said, the competition in China's e-commerce field is unprecedented fierce, and everyone is working hard on how to provide better customer value. Therefore, Alibaba's underlying logic is to truly implement "paying attention to user experience and creating customer value".
In fact, not only in the field of e-commerce, consumers and businesses are invariable variables in the complex and changeable market competition. Putting their attention directly into the organizational structure is only the first step. How to implement it really considers the wisdom and execution of Internet manufacturers.
(source: International Business Daily)
