In the past two years, affected by the shortage of chips, the rise of raw material prices, covid-19 epidemic and other factors, the prices of new energy vehicles and traditional fuel vehicles fluctuate greatly, which makes many people who want to buy cars hesitate to order. Recently, some media reported that the “price rise tide” of cars has spread from new energy vehicles to fuel vehicles. Relevant reports show that after Mercedes Benz launched the “first shot” of raising the price of fuel vehicles, BMW and Wei brand of Great Wall Motor Company Limited(601633) also announced the price increase on April 12.
On April 15, the reporter visited the automobile enterprise market in Jinan, Shandong Province and learned that the price of some Mercedes Benz models did rise, but the final price of cars did not change much due to the increase of preferential intensity; The price rise of some BMW models is due to the price rise caused by the increase of configuration.
Deng Yubao, brand manager of Jinan dayoubao m, told reporters that at present, the price of BMW brand electric vehicles has not increased, and the price of fuel vehicles has not increased. “Some BMW models will have configuration adjustment every year, and this year is no exception. Some BMW models produced from March to may have restored the previous standard configuration and price, such as the 360 degree panoramic image with high voice of car friends, so there is some fluctuation in the price.” Deng Yubao told reporters that the price of models with increased configuration increased slightly, and the price of models without configuration change remained unchanged.
Subsequently, the reporter came to a Mercedes Benz 4S store in Huaiyin District, Jinan. Exhibition manager Chen Ziqiang told reporters that due to the epidemic and other factors, the sales volume of his 4S store fell by about 20% in the first quarter. According to Chen Ziqiang’s analysis, the price increase is caused by many factors such as the rise of raw material prices and the increase of logistics costs. “This time, the price is mainly rising for some models of E-class cars and GLC, but this month, there are fewer customers, greater store competition, and the rising money is basically preferential. After accounting, the price of buying a car has not changed much.”
The reporter found that since January this year, affected by the rise of raw material prices and the adjustment of subsidies for the purchase of new energy vehicles, more than a dozen new energy vehicle enterprises, including Tesla, Xiaopeng, Byd Company Limited(002594) , Nezha, etc., have issued price adjustment announcements and announced price increases.
