Securities code: Huasi Holding Company Limited(002494) securities abbreviation: Huasi Holding Company Limited(002494) Announcement No.: 2022004 Huasi Holding Company Limited(002494) 2021 annual report summary
1、 Important note: the summary of this annual report comes from the full text of the annual report. In order to fully understand the company's operating results, financial status and future development plan, investors should carefully read the full text of the annual report in the media designated by the CSRC. In addition to the following directors, other directors attended the meeting of the board of directors to consider the annual report in person
Name of director not present in person position of director not present in person reason for not attending the meeting name of the entrusted person
Tips on non-standard audit opinions □ applicable √ not applicable to the profit distribution plan of ordinary shares or the plan of converting accumulation fund into share capital in the reporting period considered by the board of directors □ applicable √ not applicable. The company plans not to distribute cash dividends, bonus shares or convert accumulation fund into share capital. Preferred stock profit distribution plan for the reporting period adopted by the board of directors □ applicable √ not applicable II. Basic information of the company 1. Company profile
Stock abbreviation Huasi Holding Company Limited(002494) stock code Huasi Holding Company Limited(002494)
Shenzhen Stock Exchange
Contact person and contact information secretary of the board of directors securities affairs representative
Name: Xi Huining, Xu Yaping
Office address: Shangcun Town, Suning County, Hebei Province
Fax 03175115789
Tel: 0317509005503175090055
E-mail [email protected]. [email protected].
2. Introduction to main business or products during the reporting period (I) main business and products of the company
1. Main business
The company is a group company focusing on the development of fur fashion industry and committed to the overall development, innovation and upgrading of the industry and the construction of service platform. Its main business includes the design, R & D and manufacturing of fur products. Its main business scope includes the complete business process from Shenzhen Agricultural Products Group Co.Ltd(000061) preliminary processing to fur clothing sales. It takes the fur fashion industry as the core, Fur products manufacturer integrating the complete industrial chain of "raw material processing design production sales" with the advantage of industrial integration. At the same time, the company gave full play to the leading role of the industry, promoted the prosperity and development of the fur industry, realized the promotion of raising by income and the promotion of processing by raising, and realized the healthy development of the industrial scale. Strengthen R & D and innovation, and improve the driving force of industrial belt and market competitiveness. Realize the brand strategy, give play to the role of cluster backbone enterprises and drive the development of related industries. On the other hand, in order to promote the transformation and upgrading of the traditional fur industry, Huasi built a comprehensive service platform for the front, middle and rear industrial chains of the whole industry, and led the whole fur industry to develop actively. First, the raw material market platform, China Suning international fur trading center with a total construction area of 130000 square meters. Provide fur practitioners with a trading platform for cooked leather raw materials. The second is the construction of Huasi fur Town, which has built a fur clothing terminal consumption platform. Huasi international fur city is one of the successful works in the east of Huasi fur town. Huasi international fur city is mainly engaged in mink clothing, fur clothing, luggage, cashmere, accessories, etc., and has settled in hundreds of factory direct stores. Let customers really enjoy the factory price of the origin. Cooperate with tourism companies to provide free through train for shopping and convenient parking, creating a comfortable shopping environment for customers. Build a winter shopping center focusing on fur clothing. Huasi fur e-commerce Incubation Park is the design and R & D center and fur clothing wholesale center of Huasi fur town. It has jointly created a fur clothing brand with Huasi international fur city. After several years of operation, the fur brand has been deeply rooted in the hearts of the people.
2. Main products:
(1) Clothing is divided into whole leather clothing, fur clothing, woven clothing and fashion
The whole fur clothing is made of fur sheets and fur fabrics, and is made of carving, printing, inlaying and other processes. It is elegant, noble and warm. Fur clothing combines cotton, wool, silk and other fabrics with fur to produce simple double-sided fur clothing with cloth outside and wool inside. Woven clothing is a lightweight and fashionable fur clothing made of fur sheets cut into fiber ropes and animal tail hair with unique technology, which has strong fashion. Fashion: the fashionable women's clothes are decorated with fur fabrics. The addition of fur endows the fashion with noble and elegant characteristics.
(2) Fur accessories, according to the needs of customers, use all kinds of fur sheets and tail hair to produce scarves, hair collars, hats, hanging bags, tail hair products and accessories.
(3) Fur sheets, with mink, Rex Rabbit, Fox and other animal fur as raw materials, are made into semi-finished products that can be used to process all kinds of fur products and stored for a long time after tanning, dyeing, brightening, kneading and other appearance processes. Fur sheets retain the natural attributes of fur, which are soft, firm, wear-resistant and not easy to deteriorate.
(4) Fur fabric refers to the rectangular fur garment fabric with large specification and standard size made of fur sheets after selection, matching and cutting by technicians. It is commonly known as "fur mattress". The specifications are usually 60cm 120cm and 75cm 110cm. (5) Processing fee refers to the income from external processing of fur tanning in addition to meeting the needs of self-production.
(6) Other business income is the income from the company's active expansion and extension to the upstream and downstream industrial chain of the industry, that is, the rent and property fee of Jingnan raw material trading center and Huasi fur town.
(II) main business model of the company
1. R & D design mode
As a national high-tech enterprise, the company has an enterprise R & D center with independent R & D and innovation ability, namely "Hebei fur engineering technology research center". It is also the only provincial fur technology research center in China. It pays attention to R & D design and quality control in garment design and production process. Carry out innovative research and development in product design, process improvement, sample production and processing technology, product quality tracking, etc.
The fur R & D center of the company consists of professional R & D department, design department, process department and pattern department, led by senior Chinese garment experts. The concept of the design department emphasizes fur fashion, and the process department provides technical guarantee for product industrialization. The design works of the company have won the awards of the national fur clothing competition for many times. The products can be based on different consumer markets and consumer groups, and are deeply favored by Chinese and foreign markets.
2. Procurement mode
During the reporting period, the raw materials purchased by the company mainly include raw materials, leather sheets and auxiliary materials for clothing. The company's purchase plan for raw leather is generally made by the production department, sales department, purchase department and finance department jointly according to the sales data of previous years, the sales plan of this year and the inventory situation, and on the basis of comprehensive consideration of the current market situation, raw material price change prediction and capital situation. It is implemented, accepted and warehoused by a professional acquisition team. The company has established a stable procurement channel for the global market. On the one hand, Chinese procurement ensures the stable supply of the company's raw leather in the mode of "company base farmer", on the other hand, it is adjusted and supplemented through the country's largest fur trading market where the company is located; Overseas auctions are used to allocate high-quality and scarce raw leather resources to meet production needs. Relying on the above procurement channels, the company has higher procurement efficiency and lower procurement cost.
3. Production mode
The company's production is mainly driven by orders and adopts the production mode of setting production according to sales. The company's production process includes four main parts: R & D and design, tanning processing, dyeing treatment and clothing production
4. Sales model:
During the reporting period, the product sales price of OEM mode and ODM mode adopts the cost plus pricing method, and the pricing method of OBM mode is independent pricing. During the reporting period, various products of the company can be divided into hundreds of categories according to the type, specification, color of raw leather and the style and specification of ready-made clothes. The costs are different, and the products of different batches of orders vary greatly. Therefore, the sales prices of various products under different modes are not comparable.
(1) OBM mode refers to the company's independent brand business, including product design, R & D, product sales, operation, promotion and customer service. Tiktok is the main mode of signing sales contracts and direct sales with the end customers directly. The main business is to open direct stores in offline stores. At the same time, China also sells online with Tmall, jitter and other e-commerce channels.
(2) The main sales targets of OEM products are international first-line brands in Western Europe. For sales under ODM mode, the company gives full play to its design advantages and takes medium and high-grade fur manufacturers and dealers outside China as the main sales objects.
5. Brand management
The company's own brands "Huasi", "yijiaqi" and "yishangdi" take "luxury, elegance, uniqueness and fashion" as the theme. The products are light, soft, simple and fashionable. "Yijiaqi" has won the honorary titles of "China famous trademark", "China famous brand" and "China genuine leather logo". "Huasi" Heras adheres to the brand personality of "elegance, nobility, intellectuality and virtue", and uses an international design team to combine its deep strength in the fur field. The creative inspiration of the combination of a variety of fabrics and different fur makes fashion more noble and give changes in levels, and gives fur products more fashionable and unique taste. "Yijiaqi" and "ishandi" fashion are combined with fur, The concept of fashion and elegance explains the soul of fur. The product is positioned at the age of 30-45. Her intellectual, successful, elegant and open vision makes her have fashionable and decent taste. The accumulation of experience makes her have noble and unique temperament. She is smart, beautiful and confident. She has a career and knows life at the same time.
(III) risk factors
1. Covid-19 epidemic risk
Covid-19 epidemic continues to wreak havoc all over the world. Human beings still have no better response to covid-19 epidemic. Epidemic control measures may affect the instability of production and logistics, resulting in the risk of delivery compensation and customer loss.
2. Macroeconomic risks
Affected by the geopolitical crisis, the trend of major country relations, the Fed's interest rate hike and other factors, there are still complex and uncertain factors in global economic development. Under inflationary pressure, the tightening pace of macro monetary policy in European and American countries is accelerated, and the growth rate of commodity consumption expenditure in European and American countries may gradually slow down; After the epidemic situation in Southeast Asia gradually improves, global textile and garment orders may accelerate the return to Southeast Asia, and China's textile and garment export orders are facing the risk of decline. China's economy is affected by the international market and there is some uncertainty. 3. Exchange rate fluctuation risk
The company's export sales are mainly settled in US dollars. With the continuous increase of the company's export business, the company may increase exchange rate risk due to exchange rate fluctuations.
4. Risk of raw material price fluctuation
The main raw materials of the company are the raw skins of special fur economic animals, mainly including mink, fox skin, Rex rabbit skin, etc. The company's direct material cost accounts for a high proportion of production cost, and the fluctuation of raw material price will have a great impact on the company's product cost. In view of the above risk factors, the company will continue to pay close attention to the development trend of the epidemic and the changes in the market environment outside China, strengthen communication with customers, maintain existing customers, strive to develop new customers and improve risk prevention awareness. Strengthen the brand construction of "Huasi" and "yijiaqi", explore the fur cultural connotation of the brand and improve the share of domestic market; Pay close attention to the development of China's foreign fur market, strengthen inventory management, further strengthen design, R & D and market development, constantly improve product added value and bargaining power; Pay close attention to the dynamics of the international financial market and the trend of the foreign exchange market, make good use of forward foreign exchange trading instruments to lock in the exchange rate and reduce the risk of exchange rate fluctuations; Actively expand the market share by making use of the advantages of the company outside China. 3. Main accounting data and financial indicators (1) whether the company needs to retroactively adjust or restate the accounting data of previous years in recent three years □ yes √ no
Unit: Yuan
Increase or decrease at the end of 2021 compared with that at the end of 2021
Total assets 191211870966210726312104 - 9.26% 253732653618
Net assets attributable to shareholders of listed companies 156517203609154818379164 1.10% 189353409942
20212020 year-on-year increase or decrease 2019
Operating income: 4150034045233811665033 22.74% 477180,890.26
Net profit attributable to shareholders of listed companies
