Short video, live broadcast and other new forms of communication are bringing new vitality to the traditional opera culture.
On the afternoon of April 14, 2022, in Beijing Mei Lanfang theater, the live broadcast of the tiktok announced the launch of the DOU good play program. The plan will help the opera industry in an all-round way and inherit and carry forward the traditional opera culture by optimizing product capacity, strengthening traffic support, creating online programs and providing professional training.
Tiktok vice president tiktok Han Shangyou said, “live in the air,” at least 10 theaters and 1000 professional opera actors will be invited to create second online theaters in the coming year.
Repeated epidemics have impacted the offline performance market, and more and more offline performances, including operas, have begun to explore “cloud modes” such as online live broadcasting. Data show that in 2021, the traditional tiktok live broadcast grew by 1 million over the previous year. Take one of the most popular traditional operas as an example. In the past year, the live broadcast of operas has been broadcast more than 800000 times, with an average of more than 3200 people watching each show. Each live drama is equivalent to a medium-sized performance.
At the meeting, Song Ying, director of the DOU good play program, tiktok said that the live broadcast of the live voice will help the opera industry in three directions.
First, the live broadcast of live sound will optimize the product capability, provide the actors and groups with professional performances and the functions of live broadcast and live broadcast, provide the exclusive gift of the tiktok tickets, and create Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated performance experience.
Secondly, to solve the problem of insufficient exposure of the anchor, the live broadcast of the live streaming is first put into the hundreds of millions of traffic resources, and the online DOU tiktok is a good variety of business activities. At the same time, the platform will also cooperate with famous opera masters to create a “famous actor Dou to sing” column, and cooperate with ACE opera IP “Liyuanchun” to create online programs to jointly promote opera art.
Finally, tiktok invited Academy of Chinese Traditional Opera’s professional teachers to provide training guidance as a consultant to help opera anchors improve their professional standards. At the same time, the jitter will also provide official operation tiktok and live broadcast training for opera troupes and opera performers.
