On January 9, Huolian technology and Xiamen Jihong Technology Co.Ltd(002803) (002803. SZ) announced that they had reached strategic cooperation around the new model of sauce and wine sales enabled by blockchain technology. The two sides applied blockchain technology to the chain certificate storage, digital identification mapping and other links in sauce and wine sales, aiming to further realize the digitization and chain of sauce and wine sales, Thus opening up the new attempt of Xiamen Jihong Technology Co.Ltd(002803) in Baijiu “Yuan Jiu” era.
Yuan Yuming, a fire chain technology CEO, said that this cooperation with Xiamen Jihong Technology Co.Ltd(002803) is another meaningful exploration of the deep integration of block chain and real economy, and it will promote the digitalization of Baijiu industry and promote the further development of Baijiu industry.
Zhuang Hao, chairman of Xiamen Jihong Technology Co.Ltd(002803) , said that this cooperation is an important link of Xiamen Jihong Technology Co.Ltd(002803) ‘s continuous layout in the field of sauce and wine. China’s traditional culture is further promoted by China’s traditional Baijiu liquor and block chain technology, which has further promoted the Chinese traditional culture and made more consumers experience the beauty of Chinese culture.
Xiamen Jihong Technology Co.Ltd(002803) launched “digital collection version of standard sample of Chinese sauce wine”
This cooperation is another exploration of “block chain + Baijiu“, which is of great significance to the innovation of Baijiu sales mode. Xiamen Jihong Technology Co.Ltd(002803) launched the “digital collection version of Chinese sauce wine standard sample”, each bottle / set of wine will have a unique RFID and digital identification on the chain. On the one hand, the digital identification anchors an independent sauce wine asset on the chain, which means that each consumer’s ownership of sauce wine has been confirmed on the chain; On the other hand, the design of digital signs refers to the picture of thousands of miles of rivers and mountains by Wang Ximeng, one of China’s top ten handed down famous paintings and painter of the Northern Song Dynasty. Each digital sign corresponds to a local detail of the painting, presenting “one scenery of rivers and mountains”, realizing the multiple combination of art, sauce and wine and digital signs, both collecting attributes and delivering added value to consumers.
The white paper on the development of China’s blockchain industry recently released by CCID points out that the scale of China’s blockchain industry is steadily increasing. In 2020, the annual scale of China’s blockchain industry will reach about 5 billion yuan. At present, the development of blockchain industry focuses on enabling the real economy, and the application is accelerated. As a cutting-edge application in the blockchain industry, the digital identification technology used in this cooperation solves the problems such as the confirmation of the ownership of specific assets, the control of the number of distribution and circulation, and the prevention of piracy. It also provides richer interactive and commercial ways, and has broad application prospects and market space in the future.
The combination of blockchain technology and sauce wine has brought significant value improvement to businesses and consumers. For consumers, the digital identification on the chain ensures their ownership of goods and gives them the attribute of collection and display at the same time; For businesses, the application of blockchain technology makes a more flexible sales model possible, significantly improving the liquidity and added value of goods.
It is understood that this is not the first cooperation between fire chain technology and Xiamen Jihong Technology Co.Ltd(002803) . As early as 2019, Shuangyi established a strategic cooperation relationship and cooperated in blockchain enabled precision marketing and point circulation. By combining the advantages and industrial characteristics of their respective industries, this cooperation explores a new model of sauce and wine sales in the field of e-commerce, further improves the depth of the blockchain enabling industry and provides long-term support for business growth and development.
As an enterprise focusing on the ecological development and construction of blockchain industry, Huolian technology has deeply cultivated the integration of industry, University, research and application of blockchain, and has made great achievements in the formulation of blockchain industry standards, product technology research and development, enabling real economy, education and training system, ecological industry construction, etc. At the same time, fire chain technology has applied blockchain technology in supply chain finance, traceability, performance management, cross-border trade, data chaining, etc.
Xiamen Jihong Technology Co.Ltd(002803) was founded in 2003 and listed on Shenzhen Stock Exchange in 2016. Now it has developed into a provider of “Online + offline” comprehensive integrated marketing solutions with creative marketing as the core and technology driven as the support. Xiamen Jihong Technology Co.Ltd(002803) is Baijiu Baiyun, and its main business is cross-border electricity and packaging business. It also extends its business to the Baijiu field with the forward-looking development strategy. It is committed to creating its own well-known Baijiu brand and product matrix through excellent liquor brand design, planning and marketing capabilities and abundant industry resources. The launch of the digital sauce wine project on the chain is also an innovation that subverts the tradition.
In fact, before the cooperation with Xiamen Jihong Technology Co.Ltd(002803) , fire chain technology has begun the application exploration of “block chain + Baijiu” industry, and there are successful cases. In August 2021, Huolian technology and Bank of Jiangxi jointly developed the “blockchain + supply chain finance” financing model with Jiangxi Gan liquor as the pilot to realize the real-time assets of base liquor and finished liquor on the chain, so that distributors can apply for loans based on the movable property corresponding to the order contract, i.e. finished liquor, so as to mortgage the liquidity of movable property through blockchain technology, It has greatly solved the problems of lack of credit and shortage of funds for distributors.
“Next, fire chain technology and Xiamen Jihong Technology Co.Ltd(002803) will continue to explore \’blockchain +\’. The two sides will continue to combine their respective advantages to promote the innovative application of blockchain, promote the deep integration of blockchain technology and real economy, and promote the high-quality development of digital economy.” Yuan Yuming said.
(source: Securities Daily)
