Weekly business retail report: the epidemic suppresses the demand for household appliances in the first quarter, and the price rise may continue

In the first quarter, the overall sales of the household appliance industry increased slightly year-on-year. The demand for white electricity and kitchen electricity is still affected by the downward cycle of real estate, and the sales volume has declined year-on-year. On the one hand, the sales of air conditioners in Shandong Gree and Shandong Gree increased by 8% year-on-year in the first quarter. Meiling refrigerator Anhui region grew by 10% in the first quarter. Vantage benefited from a large promotion in March, and its sales in the first quarter exceeded expectations, with a growth rate of 27%. The scale of the integrated stove industry expanded rapidly, the industry penetration continued to improve, and still maintained rapid growth. The sales growth rate in Q1 reached 28%.

The growth rate of several subdivided industries slowed down, and the enterprises of head air conditioner, refrigerator and integrated stove remained optimistic. Overall, the sales of household appliances in the first quarter was average. In the first quarter, the cold in late spring appeared in many parts of the country, superimposing the repeated epidemic since March, which suppressed some demand. Considering many shopping promotion festivals such as may day and 618, dealers are optimistic about the expectation of the second quarter. Looking ahead to Q2, as the epidemic situation is effectively controlled and the weather gradually warms up, the demand side is expected to improve significantly.

This week, the commerce and retail sector closed at 380892 points, down 6.23%, 2.9 percentage points lower than Shanghai and Shenzhen 300 (down 3.34% this week). The sector ranked 22nd among 29 primary industries. Among the segments, general retail fell 6.98%, trade fell 5.27%, franchise chain fell 5.81%, e-commerce and services fell 6.44%, and franchise market operation fell 5.54%. The companies with the top five stocks were st Tianshou (12.58%), Xinjiang Yilu Wanyuan Industrial Investment Holding Co.Ltd(600145) (10.53%), Beijing Kingee Culture Development Co.Ltd(002721) (9.85%), cross-border communication (9.39%), Ningbo Zhongbai Co.Ltd(600857) (9.21%); The top five companies whose stocks fell were Fujian Oriental Silver Star Investment Co.Ltd(600753) (- 22.20%), Hanshang Group Co.Ltd(600774) (- 16.45%), Shanghai Bailian Group Co.Ltd(600827) (- 15.27%), Rainbow Digital Commercial Co.Ltd(002419) (- 15.19%), Xinjiang Winka Times Department Store Co.Ltd(603101) (- 12.55%).

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