According to the report of the securities times, on January 8, Maotai officially released accurate information. The retail guide price of 53% vol 500ml Kweichow Moutai Co.Ltd(600519) wine (rare product) is 4599 yuan / bottle.
A few months ago, after the launch of Maotai 1935, a new high-end product of Maotai series, on December 29, 2021, Kweichow Moutai Co.Ltd(600519) officially launched Kweichow Moutai Co.Ltd(600519) liquor (treasure) . Kweichow Moutai Co.Ltd(600519) the official positioning of this wine is “the first high-end new product released by Maotai in the new era of high quality and strong industry”.
According to the Beijing Youth Daily, Moutai said that this product was designed by Wang Gang, chief Moutai blending master, and accumulated more than 1000 base wine essence. This is the sediment of several generations of craftsmen.
Each base liquor sample used to blend Kweichow Moutai Co.Ltd(600519) liquor (treasures) is a precious old liquor accumulated in the form of Maotai special “Lianguo soup” and “jiugou liquor”.
After more than a thousand times of combination addition and comparison attempts, the best proportion and dosage of Kweichow Moutai Co.Ltd(600519) wine (treasure) was found. Ensure that the style characteristics of each base wine can be fully expressed and integrated to achieve balance. It is perfect in the typical style characteristics of Kweichow Moutai Co.Ltd(600519) wine of “elegance”, “fineness”, “thickness” and “length”, and the old and ripe aroma is perfectly integrated with the aroma of fruit, nuts, flowers and qu.
The wine continues the main tone of the packaging style of the 1986 edition of “treasures”. The colors are mainly crimson, red, brown and gold. Crimson represents fermented grains, red represents sorghum and purplish red mud, brown represents the special “China” pit bar and wine jar, gold represents wheat, and the packaging materials have been comprehensively upgraded.
According to Maotai liquor dealers, Kweichow Moutai Co.Ltd(600519) liquor (treasures) dealers charge 4299 yuan / bottle. The market price of Kweichow Moutai Co.Ltd(600519) wine (treasures) has risen to between 6500 yuan / bottle and 7000 yuan / bottle because the new product has just been released and there is little volume in the market.
According to the announcement of Kweichow Moutai Co.Ltd(600519) on December 31, 2021, according to the preliminary accounting of Kweichow Moutai Co.Ltd(600519) , in 2021, the company produced about 56500 tons of Maotai base liquor and about 28200 tons of series base liquor;
it is expected to achieve a total operating revenue of about 109 billion yuan (including about 93.2 billion yuan of Maotai liquor and about 12.6 billion yuan of series liquor) , a year-on-year increase of about 11.2%; It is estimated that the net profit attributable to the shareholders of the listed company will be about 52 billion yuan, with a year-on-year increase of about 11.3% .
(source: Daily Economic News)
