Smelly mandarin fish, first-class pot, knife board fragrance… A table of delicious Huizhou dishes has both color and fragrance. In addition, the “sea of clouds” on the table gives guests a different experience like being on the top of Huangshan Mountain. When the clouds dispersed, the dishes gradually appeared true, so that the gourmet “gourmet” could not help taking photos first and then tasting.
On August 8, under the guidance of Anhui Provincial Department of culture and tourism, Huangshan Municipal People’s government and other units, Huangshan Tourism Development Co.Ltd(600054) hosted, Huangshan Tourism Development Co.Ltd(600054) Huizhou merchants\’ hometown group hosted the launching ceremony of “Anhui beautiful taste · Huizhou cuisine Carnival” in Gong street, Hefei City, Anhui Province.
On the same day, Huishang’s hometown restaurant was taken from the table Cloud Art of Huangshan cloud sea, which was highly praised by food bloggers and young diners.
At the launching ceremony, Wang Jing, deputy director of Anhui Provincial Department of culture and tourism, said in his speech that the 11th Party Congress of Anhui province clearly proposed to implement “Wanmei tourism”, “Wanmei taste” and “Wanmei consumption”, aiming to further improve the Anhui chapter of Chinese events by excavating, inheriting and carrying forward the traditional food culture, and strive to build it into a brand project and people-friendly project of Anhui cultural tourism. It is hoped that Huangshan Tourism Development Co.Ltd(600054) can stick to its original intention, build the hometown of Huizhou merchants into an important promotion position, an important display window and an important publicity platform in Anhui, and work together to make Huizhou cuisine industry contribute to the high-quality development of Anhui cultural tourism.
Huizhou cuisine, also known as “Huibang cuisine”, originated in the Southern Song Dynasty and has a history of nearly 1000 years. It is listed as one of the “eight major cuisines” in China. Huizhou cuisine is not only a bright pearl of Chinese food culture, but also an important symbol of Huizhou culture.
In recent years, Huangshan City has taken promoting the high-quality development of Huizhou cuisine industry as an effective carrier for inheriting and innovating Huizhou culture and accelerating industrial transformation and upgrading. As a well-known enterprise focusing on Huizhou cuisine, the hometown of Huizhou merchants has always been at the forefront in transformation and upgrading, creative innovation and so on. Through the improvement of dining environment, new cooking of old dishes, tasting Huizhou dishes and telling Huizhou stories, we can further improve the brand popularity of Huizhou dishes and vigorously spread Huizhou culture.
“Anhui beautiful taste · Huizhou cuisine Carnival” not only carried out Huizhou cuisine exhibition and two art exhibitions of humanistic Huangshan and proud Huangshan, but also carried out a series of activities such as cultural tasting and food tasting, and presented a feast of Huizhou cuisine exhibition and food tasting.
On the first floor of the restaurant in the hometown of Huizhou merchants, ink paintings and works of art are also displayed. Diners can taste Huizhou dishes and literary works at the same time.
The hometown of Huizhou merchants adheres to the strategic layout of “one business, one road and one city”, takes “the kitchen of Huizhou merchants and the taste of hometown” as the strategic positioning, and always focuses on the development requirements of “integration” and “high quality”, expanding from the initial Beijing to Tianjin, Jinan and other places. Especially in the past two years, the hometown of Huizhou merchants has accelerated the pace of expansion in Hangzhou, Hefei Ningbo and other places have set up a number of stores, and signed contracts with Shanghai, Bengbu, Fuyang, Wuhu and other places to further expand to the Yangtze River Delta, Northern Anhui and southern Anhui markets.
According to statistics, up to now, there are more than 20 brand stores under the brand of Huizhou merchants’ hometown. Since this year, the hometown of Huizhou cuisine has made great efforts to overcome the impact of the epidemic, with an annual revenue of 130 million yuan.
The relevant person in charge of Huizhou merchants\’ hometown group said that in the future, it will continue to adhere to “promote Huangshan Tourism Development Co.Ltd(600054) with food and spread Huizhou culture with food”, accelerate the creation of modern catering brand chain enterprises through capital empowerment and cultural blessing, and make positive contributions to promoting the “double ten billion” project of Huizhou cuisine industry in Huangshan City and continuing the legend of Huizhou cuisine on the tip of the tongue.
(source: China News Network)
