Securities code: Sanxiang Impression Co.Ltd(000863) securities abbreviation: Sanxiang Impression Co.Ltd(000863) Sanxiang Impression Co.Ltd(000863)
Record of investor relations activities
No.: 2022001
Investor relations □ specific object research □ analyst meeting
Activity category □ media interview □ performance briefing
□ press conference □ Roadshow
□ site visit
■ others (teleconference)
Participants include China Industrial Securities Co.Ltd(601377) Xiong Chao, Zhang Binhong (9:30-10:40), Jin Wenxi (13:30-14:40) of Shanghai Securities, Liu Lewen (15:30-16:30) of China CITIC construction and personnel investment securities, and 196 investors
Time: April 7, 2022
Location teleconference
Liu Bin, Vice President & Chief Financial Officer
Xiong Xing, Secretary of the board of directors
Listed company owners
Assistant president Wang Siqi
Reception staff
Department head Zhou Xingwen
Ge Qian, head of Department
1、 Introduce the company’s performance in the past 20 to 21 years
In 2021, the company achieved a revenue of 3.006 billion yuan and a net profit attributable to shareholders of listed companies of 113 million yuan; The company has total assets of 7.089 billion yuan, net assets of 4.557 billion yuan and basic earnings per share of 0.1 yuan / share. During the reporting period, the main business conditions and investor relations are as follows:
Cultural business:
The main activities are as follows: 1. Seize the opportunity of phased stability of the epidemic, and timely promote the replay of ongoing projects and the premiere of new projects. Among them, Rong introduced “impression Dahongpao” to five extra performances in a single night during May Day, setting a record for the highest number of performances in a single night of live acting; “See Dunhuang again” broke through the maximum number of performances in a single day to 9 during the national day. “Remembering shaoshanchong” has been polished for five years, and “impression Tai Chi” has been carved for three years. Both projects premiered in December 2021.
2. Fully expand new projects and build a multi-level and diversified cultural product system. The company gives full play to the brand advantages accumulated over the years and continues to cultivate the field of “culture + tourism”. During the reporting period, nearly 50 projects were contacted, with in-depth contact
There are about 20 projects, and a lot of preliminary research work has been carried out. In the current cold winter of the cultural tourism performance market, the company led the development of the performance project of “remembering the most mountains and seas” (tentative name) at the original site of Fujian shipping school in Fuzhou, with Huang Hui, the core creator of the 2022 Winter Olympic Games, as the general director.
3. Build in platform and expand resources to continuously improve core business capabilities. First, further optimize the cultural talent team, establish a professional cultural and tourism planning team, and fully rely on the think tank role of Sanxiang artists committee to improve their own project planning and editing and production level; Second, based on the innovative field of “digital mutual entertainment”, Hainan Guanyin culture and Tourism Co., Ltd., Xinjiang Guanyin culture and Tourism Co., Ltd. and Xinjiang Yuanqi culture and Technology Co., Ltd. were established to build a platform for project expansion and operation in relevant subdivided fields in the future; Third, by establishing cooperative relations with leading enterprises in the industry, we can accumulate new momentum for the company’s high-quality and sustainable development.
Real estate business:
The company’s real estate business has developed steadily and orderly, and has achieved certain results in project construction, sales, de capitalization of stock assets and property rental. The total sales revenue of the real estate business is 2.816 billion yuan, providing a stable cash flow for the company’s business expansion. The main information is as follows:
1. Steadily promote the development of projects under construction. Sanxiang forest haishang city project has obtained the pre-sale license for all 8 buildings in land 15, building 3 and land 16. As one of the most popular real estate projects in Yanjiao in 2021, the transaction amount and transaction area of the project enter the top 10 sales volume of Langfang urban area and Sanhe sector in 2021 (data source: Kerui Research). Shanghai mango Plaza jointly developed by the company and Hunan Radio and television station, Hunan Tv & Broadcast Intermediary Co.Ltd(000917) , Hunan Development Group Co.Ltd(000722) Asset Management Group Co., Ltd. has completed the completion acceptance and entered the global investment attraction stage of the project. Shanghai mango Plaza is located in the first-line river view plot of the media port on the West Bank of Xuhui riverside. So far, the project has won many awards such as Shanghai construction project Magnolia Award, LEED Gold Award, green building two stars and so on.
2. The de capitalization of stock assets reached the expectation. Through the de capitalization of some stock assets, the company’s funds are further recovered and the company’s assets are further revitalized.
3. By integrating stock resources, introducing high-quality tenants and improving service quality, the vacancy rate of stock properties has been further reduced. 2、 Interactive questioning session
Q1: what are the differences between the new project and the previous project in terms of content and expression?
A: The new project is located in the China shipping culture city in Mawei District, Fuzhou. With rich and profound historical heritage, the ship administration cultural city is the birthplace of China’s modern navy and Westernization Movement, and also the cradle of China’s modern industry, military and scientific and technological education. The shipping administration culture not only promoted the process of China’s military modernization, but also reserved talents for the comprehensive modernization of Chinese society, paved the way for the comprehensive modern transformation of Chinese society in the fields of ideology and culture, science, technology and education, politics and even business, and had a deep and far-reaching influence in China’s modern history. The project has been highly valued by leaders at all levels
Look. In this project, the company aims to create an innovative work different from all previous projects, which is enabled by science and technology, and fully integrates and applies high-tech means such as multimedia digital art, virtual and augmented reality. In the past, the number of actors in landscape projects will be greatly reduced.
Q2: what are the company’s views and plans for the future development of the real estate business under the condition that the current policies of the real estate industry have been improved?
A: Real estate business. The company has always firmly implemented the national main tone of “no speculation in real estate”, adhered to the road of construction and development of green technology real estate and improved housing, and is committed to becoming a leading enterprise in the subdivided field of green technology real estate. In the face of the rapid development of the real estate market in recent years, we have always retained a calm and rational strategic development determination. Instead of blindly pursuing the expansion of scale, we focus on the development of existing reserve land and the refinement of products, and truly provide our customers with a green, scientific and healthy “comfort home” that can stand the test of time. For this reason, the company has won the “third prize of Shanghai Scientific and technological progress” “Shanghai’s first green operation Samsung project (zhangjianghai shangfudi)” and a series of major honors.
This also enabled the company not only to successfully avoid the rapid “deleveraging” crisis in the real estate industry last year, but also to further return the funds through the de capitalization of stock assets, so that the assets can be effectively revitalized. At present, the company has abundant funds and stable operation, which provides sufficient capital guarantee for the company’s future business development. At present, under the macro background of stable growth and employment, real estate is still an important starting point and an important pillar of the national economy. Especially after years of regulation and control, the goal of balanced and stable house prices has been preliminarily realized. Once the purchase, price and loan restrictions and other policies are alleviated, some limited rigid house purchase demand and improvement demand will open policy mitigation space for consumption in the real estate market and play a positive role in the balanced development of the real estate market. At the same time, the relaxation of settlement policies in big cities, the relaxation of purchase, loan and price restrictions, and the process of urbanization will bring rigid and improved demand to the market. There is still room for prosperity in the real estate market in hot cities, and a new round of real estate market cycle is expected to come.
For the real estate business, the company will speed up the project development, optimize the operation efficiency and explore the specialized and new road of real estate development. First, continue to orderly and steadily promote the development of existing land resources and projects in Yanjiao; Second, we will focus on the elimination of stock, improve distribution channels and sales support system, accelerate the return of funds, and further revitalize stock assets; Third, with the goal of invigorating the mechanism, encourage real estate enterprises such as construction, property and decoration to go to the market; Fourth, take the increase of land (project) reserves as a breakthrough to strengthen the expansion of new projects; Fifth, actively carry out the mode innovation of real estate development and operation, explore asset light operation and diversified expansion, take the development path of specialization, refinement, characteristics and novelty, and further improve the brand and position of the company in the field of real estate development. At the same time, the company will combine the national policy situation, focus on the development strategy, identify the investment direction and help the development of its main business. Combined with the real estate business situation, actively explore the health care and service industry, and participate in urban renewal projects.
Q3: what technologies and products does the company invest in the process of high-tech digital cultural tourism innovation?
A: The company will grasp the industrial and technological frontier, actively carry out extension layout, and extend the tentacles of development to innovative, digital and diversified cultural and tourism products. Innovate and create a new model of interactive experience, meet the rapid growth demand of generation Z young people for immersive experience and scene consumption, and establish the long-term influence of Sanxiang cultural products and brands among young people. At the same time, we will continue to strengthen the construction of innovative and technical talent teams in the cultural industry, connect with leading enterprises in related industries such as cultural and tourism performance, scientific and technological innovation and IP creative intelligence, gather leading talents and partners in the fields of architecture, director, screenwriter, lighting, music, dance beauty and multimedia, strengthen the construction of core creative ability and achievement protection, and improve the operation ability.
In the company’s previous projects, such as “Hangzhou is the most remembered”, holographic projection was used at that time; “Remembering shaoshanchong” breaks the traditional concept of setting scenery on the stage, adopts a 180 ° mirror frame stage, so that the stage presents more visual imagination space, and adopts large-scale matrix stage, light and shadow matrix and other high-tech means. Through these means, it integrates red memory and modern technology to bring aesthetic audio-visual effects to the audience. Tai Chi Global Theater, the performance venue of impression Tai Chi, is empowered by multimedia digital technology to build a 360 ° rotating stage and create an ultimate sensory experience. The company will also create the first folding and progressive performance project “remembering the mountains and seas” (tentative name), which will take “Centennial shipping administration” as the gene and “cultural performance” as the engine to create an all-weather dynamic interactive performance experience of “white + black” and “inside + outside”. The whole performance is enabled by science and technology, gradually experiencing the scene and interactive sensory superposition, combined with the integration and application of multimedia digital art, virtual and augmented reality, holographic projection and other high-tech means in the performance. The project will add a heavy color to the company’s cultural performance series.
Q4: what is the core team and personnel structure of the company’s current cultural tourism business?
A: At present, the whole cultural tourism team of the company is mainly divided into three parts: 1) editing, creation and production team, which is the core competitiveness of the company to realize “IP intelligent manufacturing”. At present, the company has gathered leading creative talents in the industry and consolidated the echelon of artists. The company will match different artists according to different projects. 2) Digital technology team. Next, the digital art and entertainment teams have been introduced into the digital frontier. 3) Market operation team. The company has established and developed an operation team for market development and project innovation, and will deeply participate in the operation of the project in the future.
Q5: Huang Hui, the general director of Fuzhou project recently signed by the company, is the core creator of the Beijing Winter Olympic Games. What is the current cooperation mode of the company in terms of director and creative team? What is the specific situation of Sanxiang impression artists committee?
A: The company takes Sanxiang artists Committee as the core and gathers artists and experts at the head of the industry. The company has built a very strong artist echelon, with both industry leading artists and many cutting-edge artists participating in the project. The cooperation between the company and the main creators is very flexible, and different projects adopt different methods
Mode. The focus of each project is different. The company will cooperate selectively and flexibly according to the direction of different artists.
Q6: what is the development progress of Yanjiao project?
A: The project is located in Yanjiao Town, Sanhe City, Hebei Province, just east of Beijing, across the river from Beijing, adjacent to the planned Yangao North Road and Liushan street, north of Yanjiao botanical garden and the planned “Yanjiao Science City”. The project covers an area of about 542 mu, with a planned construction area of nearly 100000 m2 (subject to the approval of the government), and the greening rate is about 38%, covering residential, loft, commercial and other diversified business forms. It is generally developed and constructed in six phases.
Among them, plot 14 is commercial office, plot 15, plot 16 and plot 18 are residential, and plots 17 and 19 are to be determined.
At present, plots 14, 15 and 16 have obtained the pre-sale license, and plot 18 has obtained the construction license and is under construction. Plots 17 and 19 are still in the design depth stage, with a total construction area to be developed of about 414800 m2.
Q8: in 2021, the company established Hainan Guanyin and Xinjiang Yuanqi impression culture and Technology Co., Ltd. what is the future development direction of these companies?
A: The focus of these companies is to explore the digital art business and the digital entertainment innovation business of “virtual reality and situational blending”. The future direction of these companies is how to use the latest digital technology, such as virtual and augmented reality, to create new works of art with the combination of virtual and real, combined with the editing and creation ability of the company in recent 20 years.
Q9: can you talk about the layout plan or new investment direction on the meta universe sector?
A: Based on the sustainable development of Sanxiang Impression Co.Ltd(000863) future, the company continues to accelerate the development of cultural industry through
