On April 7, Shaanxi Provincial Department of culture and tourism held a special meeting to comprehensively summarize and sort out the culture and tourism market of Shaanxi Qingming holiday, explore the new development trend of the industry, and provide more accurate data support for scientific decision-making.
During the Qingming Festival, Shaanxi’s cultural and tourism system made every effort to do a good job in the cultural and tourism market, tightened the “safety valve” for epidemic prevention and control, strengthened market law enforcement and inspection, investigated potential safety hazards, enriched the supply of cultural and tourism products, linked Wuxi Online Offline Communication Information Technology Co.Ltd(300959) , and innovated and improved services. In the holiday list released by major OTA platforms, a number of data in Shaanxi ranks in the forefront of the country. Relevant data show that Shaanxi’s culture and tourism market presents three characteristics during the Qingming Festival: first, the travel scope is mainly for outings in the province, and local tourists account for 96.35%. Second, leisure and vacation tourism has become the focus of tourists’ choice, and suburban parks, villages, amusement parks and public green spaces have become the new living space for hosts and guests to share, so as to attract citizens and tourists to enjoy the scenery and flowers and relax. Third, young groups constitute the main body of travel. Among the traveling tourists, 89.05% are under the age of 22, which has driven the development of new forms of cultural tourism such as outdoor camping, script killing and E-sports.
During the Qingming Festival, Shaanxi Provincial Department of culture and tourism formed several supervision and inspection teams to carry out special supervision and inspection on work safety in the culture and tourism industry throughout the province. Cultural and tourism departments at all levels in the province have dispatched 4086 cultural and tourism law enforcement personnel and inspected 2391 business units to ensure that there are no sudden epidemics, safety accidents and major tourism complaints during the holidays, and the culture and tourism market in the province as a whole remains safe, stable, standardized and orderly.
After listening to the report on Shaanxi Qingming holiday culture and tourism market, Gao Yang, party secretary and director of Shaanxi Provincial Department of culture and tourism, stressed the need to comprehensively sort out and summarize the work experience of holiday culture and tourism. On the one hand, expand the integration of various cultural and tourism data, on the other hand, improve the ability of analysis and sorting, explore new trends of industry development through data changes, and provide more accurate data support for scientific decision-making. We should adhere to the development of “breaking the circle”, encourage all kinds of new technologies and ideas to be effective in the cultural and tourism industry as soon as possible, guide the cross-border integration of the cultural and tourism industry and all walks of life, cultivate and promote all kinds of new business forms to become stronger and bigger, and better meet the high-quality development needs of the cultural and tourism market. At the same time, fully combine the season and regional characteristics, refine various work of safety production, and combine policies and measures with the actual needs of culture and tourism market. We should plan the cultural and tourism work during the May Day holiday in advance, comprehensively use the results of various data analysis, improve the ability of scientific prediction, constantly accurately supply products and marketing publicity, launch a number of high-quality products, high-quality services and high-frequency consumption scenes, meet the travel experience of all kinds of tourists, and continue to promote the recovery of Shaanxi culture and tourism market.
