Securities code: Shenzhen Breo Technology Co.Ltd(688793) securities abbreviation: Shenzhen Breo Technology Co.Ltd(688793)
Shenzhen Breo Technology Co.Ltd(688793)
Record of investor relations activities
No.: 2022003
□ specific object research □ analyst meeting
Investor relations □ media interview □ performance briefing
□ press conference □ Roadshow
Activity category □ site visit
□ others
Binghe capital, Fuxin bank, Guhuai capital, guolian’an fund, Guoshou investment holding, participating units Haitong Securities Company Limited(600837) , Huaneng Guicheng trust, Huatai self operated, huitianfu, Jinmen finance, Jingtai name, Lifeng investment, noan fund, Penghua Fund, potong investment, Qingfeng assets, Shanghai Wenduo assets, Shanghai Xiangyi assets, Shanghai Securities, Shenwan Hongyuan Group Co.Ltd(000166) wealth, Shenwan Hongyuan Group Co.Ltd(000166) Certificate (ranked by character certificate, Tibet Zhongrui Heyin investment, Cinda Asset Management, Xingshi investment, Xingzheng securities assets, etc.) Galaxy Jinhui securities, YONGYING fund, Zhenyi investment, CICC fund, etc. answer 8 calls.
Time: March 18, 2022 to March 31, 2022
Place analyst online conference communication, investor hotline answering communication
Secretary of the board of directors of the listed company: Huang Xiaorui securities affairs representative: Wang Nina
Name of person to be
Q: What is the impact of the recent epidemic in Shenzhen?
A: Most areas of Shenzhen have resumed basic operation on March 21. At present, the headquarters office of the company has resumed normal operation, and the production plants have resumed normal production order. E-commerce can maintain normal delivery in other cities except for some cities with limited Express Logistics due to the impact of the epidemic.
On the whole, the impact of the epidemic in many places in the first quarter of this year has begun to be gradually eliminated. In some cities where the epidemic is relatively serious and still under control, it is expected that investor relations can gradually restore normal social order around April. The company actively expands the diversification of the company’s sales channels through the optimization and adjustment of offline store structure and point activities, the multi-channel development of online business and the operation and development of private domain traffic. At the same time, the company will carry out the introduction of digital volume change this year to improve the internal operation efficiency and strive to, Improve the company’s own operational anti risk ability and profitability.
Q: tiktok cooperation in the future?
Tiktok tiktok tiktok tiktok: A: the vibrate platform has 600 million + active users. We think that the jitter is a fast increment part. So the company is now set up an independent team, specializing in the operation of the jitter. Besides the incremental boost, the jitter is also a brand marketing position, and is pushing forward.
The traffic spillover effect of jd.com and tmall is still very obvious when they are new products. At present, the input of trembling requires tiktok ROI, and its value is evaluated from more dimensions.
Q: Changes in customer base brought about by the increase in the proportion of online sales
A: The proportion of online channel sales of the company has increased year by year in recent years. The company attaches great importance to the development of online business and strongly supports the diversified expansion of online channels in terms of internal resources. By introducing external talents, optimizing the organizational structure of e-commerce team, accelerating product innovation and improving precision marketing strategy, the company can better meet the development needs of e-commerce business, Promote the better development of online channels.
In the process of product development, the company not only launched products with more complete functions and higher unit price, but also products with medium price range and partial flow, so as to meet the development and demand of e-commerce. In the second half of last year, moxibustion box series, breathing Rabbit series and neck C2 series had a good communication effect among consumers. In this way, the company hopes to make the company’s brand younger and enter younger people.
Last year, the company hired a global brand spokesperson to make it easier for more young users to know Shenzhen Breo Technology Co.Ltd(688793) and try to use Shenzhen Breo Technology Co.Ltd(688793) products, so that Shenzhen Breo Technology Co.Ltd(688793) has become a brand known to Post-70s, post-80s, post-90s, post-90s and even post-90s. This will have long-term significance for the dissemination and value accumulation of the company’s brand.
Q: Overseas market expansion
A: This year, the company’s key directions include overseas markets. In the past, Shenzhen Breo Technology Co.Ltd(688793) ‘s overseas market was mainly expanded in the form of 2B. In the second half of last year, cross-border e-commerce was upgraded to a primary sales department as an independent sales department, transforming from traditional b-end to cross-border C-end. In 2022, more product resources will be invested to expand overseas markets.
Q: Overseas consumers’ demand for massagers
A: The overseas market is a very broad market. Not only Chinese people have the habit of massage. At present, the market scale of China’s massage industry is only 1 / 6 of the global scale. China is the R & D center and production center of massage appliances in the world. A large number of enterprises are OEM foreign brands for overseas consumers.
Consumers in different countries have slightly different consumption habits for massage. People in the East prefer acupoint massage and eye massage, while people in the West prefer muscle relaxation. The company has many categories of products sold overseas. The company mainly sells foot massagers, hand massagers and fascia guns on Amazon and independent stations in the United States, Britain, France, Germany and other European and American countries. In Japan, South Korea and other Eastern countries, the company sells eye massager and scalp massage.
Shenzhen Breo Technology Co.Ltd(688793) in the past, limited by resources, more resources were concentrated in the Chinese market before listing to enhance the popularity of Chinese brands and polish the company’s own products. There was a relative lack of investment in overseas markets. The company was listed last year and has certain ability to expand overseas markets. I believe that with the investment of the company, the company’s overseas brand awareness will be higher than before.
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