In the second half of 2021, there was a wave of new energy used cars in the circle of used car dealers.
Recently, the collective price of new energy vehicles has increased, and the second-hand car market has also improved.
According to the Q1 used car online auction data report released by "car auction every day", from January to March 2022, the trading volume of new energy used cars on the platform increased month by month, with a month-on-month increase of 33.5% and 33% in February and March respectively.
This continues the growth trend since last year. At the beginning of January this year, the data of car shooting every day was released. In 2021, the trading volume of new energy used cars on the platform has increased by 65% year-on-year.
Tiantian car auction is a used car auction platform. After the car source is launched on the platform, the b-end car dealers participate in the online auction. The trading volume of second-hand new energy vehicles on the platform has increased steadily. On the one hand, it shows that the new energy vehicle market has developed and the source of second-hand vehicles has increased. On the other hand, it also shows that the recognition of second-hand car dealers for new energy vehicles has increased to a certain extent.
New energy used cars seem to have changed from the "hot potato" that no one has taken over to the "sweet pastry" that competes for competition, especially the relatively popular brands and models, which also begin to enjoy bargaining space in the used car market.
The data of daily car shooting also shows that in the past six months, the 1-year hedging rate (car dealers' bidding caliber, which can be understood as 1-year residual value rate) of Tesla's two main models model 3 and model y has generally shown an upward trend; Another popular model - Byd Company Limited(002594) dolphin was offered 158 times during the auction, which was "hot".
In the past impression, the new energy used car market has been relatively cold. At the beginning of the year, the data released by China Automobile Circulation Association showed that last year, a total of 175851 million second-hand cars were traded nationwide, a year-on-year increase of 22.62%, but the transaction growth rate of new energy second-hand cars was lower than expected.
The low enthusiasm of car dealers is an important reason for the low transaction volume of new energy used car terminals. Previously, a second-hand car dealer told the 21st Century Business Herald reporter that many car dealers basically don't touch new energy second-hand cars, mainly because the risk coefficient is too high - the preservation rate is too low, the price can't come up when collecting the car, the car owners are reluctant to sell, and few come to buy the car.
The reason is that in the first few years of the development of new energy vehicles, the market has not yet established a perfect residual value evaluation system and trading system. The value preservation rate of used new energy vehicles has always been low. The vehicle value preservation rate report released by China Automobile Circulation Association and Jingzhen estimation shows that although the value preservation rate of new energy vehicles has increased with the increase of mileage, there is still a large gap with traditional fuel vehicles.
However, last year, new energy vehicles have shown good market recognition and large development space. In addition, since the end of last year, new energy vehicle enterprises represented by Tesla have increased prices with confidence. Car dealers with sensitive sense of smell have long changed and actively arranged for new energy used vehicles.
Zhang Yanwei, COO of car shooting every day, told the 21st Century Business Herald reporter that in the second half of 2021, there was a tide of collecting new energy used cars in the circle of used car dealers. According to the experienced and large-scale second-hand car dealers on the platform, the sales volume of new energy second-hand cars accounted for 35% - 40% last year. "New energy second-hand cars have a fast turnover cycle and are very popular in the market." This situation is quite different from the impression that the market demand for new energy used cars is not high.
At the same time, it can be seen from the information provided by second-hand car dealers that in the actual process of second-hand car sales, the value preservation rate of Tesla's second-hand cars can reach the same level as that of fuel vehicles, and sometimes even exceed that of fuel vehicles. The market acceptance and recognition of other new car making brands have also changed greatly.
Zhang Yanwei analyzed and pointed out that what really gets cold is the earlier production of new energy vehicles. In the early years, China's new energy vehicle product technology was not mature enough, from battery energy storage to intelligent technology, which could not be comparable with fuel vehicles. These vehicles were put into the second-hand car market, and the value preservation rate was not satisfactory due to performance, technology and other factors, so they had the impression that new energy second-hand vehicles were "unpopular".
But now the situation is quite different. Policy support and market choice have made the development trend of new energy vehicles an established fact. Zhang Yanwei predicted that in the next 3-5 years, the circulation degree of second-hand new energy vehicles will change dramatically, and the proportion of second-hand fuel vehicles and second-hand new energy vehicles in the hands of second-hand car dealers across the country will be the same.
A batch of new energy vehicles that really meet the market demand are listed one after another, and the rise of new energy used vehicles will come sooner or later. China Automobile Circulation Association also predicts that with the rapid growth of China Shanxi Guoxin Energy Corporation Limited(600617) automobile ownership, the new energy used car market will usher in a high growth stage.
Before the outbreak of this market, car dealers who "start first is strong" may gain more. At the 2021 China used car conference, Shen Wenjun, founder of cheyide brand, once pointed out that at present, the residual value rate of new energy used cars is low, and the purchase cost of merchants is also low. At the same time, due to the dislocation of market structure caused by emerging industries, merchants who layout in advance can earn higher profits. "The return on investment of new energy used cars is more than five times that of traditional used cars." "But why so few people come to make second-hand cars with new energy is because everyone doesn't understand," he said
Of course, for the rise of a market, it is not enough to rely on some visionary players, especially for businesses with complex processes such as used cars. In the process of gradual development, it also needs the improvement of relevant standards, regulations and systems to escort the rapid progress of the industry.
