as the first stock in Shanghai, Shenzhen and Beijing, Kweichow Moutai Co.Ltd(600519) ( Kweichow Moutai Co.Ltd(600519) ) is always so maverick. Even the annual newspaper is released in the early morning of March 31 in the dead of night
This is the first financial report since Ding Xiongjun, the “leader” of Maotai, took the helm. This report card is still “eye-catching” and the “trench” is full of gas. According to the 2021 annual report, the operating income of Kweichow Moutai Co.Ltd(600519) listed companies exceeded 100 billion yuan for the first time, the net profit exceeded 50 billion yuan, and brought 27.2 billion yuan of cash dividends to investors.
Maotai gross profit increased to 94.03%
The operating revenue increased by 1.069 billion year-on-year to 1.061 billion year-on-year ; The net profit was 52.46 billion yuan, a year-on-year increase of 12.34%; After deducting non profits, the net profit was 52.581 billion yuan, a year-on-year increase of 11.84%; The basic earnings per share was 41.76 yuan, a year-on-year increase of 12.34%.
By the end of 2021, the total assets of Maotai were 255168 billion yuan, a year-on-year increase of 19.58%; The net cash flow from operating activities was 64.029 billion yuan, a year-on-year increase of 23.92%; Due to the increase of commercial banks, Maotai monetary capital reached 51.81 billion yuan, a year-on-year increase of 43.55%.
No shortage of money, Kweichow Moutai Co.Ltd(600519) launched the dividend plan of “trench gas soaring into the sky”, which plans to distribute cash dividends of 216.75 yuan (including tax) to all shareholders of the company for every 10 shares, with a total profit of 27.228 billion yuan, and the remaining 133489 billion yuan is reserved for future annual distribution. The above profit distribution plan needs to be submitted to the general meeting of shareholders of the company for deliberation and approval before implementation.
In the annual report, Kweichow Moutai Co.Ltd(600519) used three “new” to summarize the work in 2021, namely “new blueprint”, “new achievements” and “new achievements”.
Specifically, first, the new blueprint urges people to forge ahead, formulate the “14th five year plan” development plan, determine the “five lines” development path, clarify the goal of “one base and one benchmark”, comprehensively carry out top-level design, build a new system of enterprise governance, and open a new chapter of high-quality and strong industry; Second, new achievements have accumulated into momentum, building a “365 quality management system”, deeply excavating the “nine series” of Maotai culture, and orderly promoting major projects such as packaging logistics park and Xishui Tongmin dam; Third, the new business performance is remarkable, with revenue exceeding 100 billion and net profit exceeding 50 billion. All indicators have maintained double-digit growth, and the comprehensive strength of the enterprise has reached a new level.
In 2021, Maotai produced 84700 tons of liquor and sold 66400 tons, with a year-on-year increase of 12.72% and 3.72% respectively, and the inventory increased by 4.62% year-on-year. Maotai is naturally the main source of revenue for Kweichow Moutai Co.Ltd(600519) . Among them, the output of Maotai liquor and series liquor (Maotai prince, Han sauce and laimao) was 56500 tons and 28200 tons respectively, with a year-on-year increase of 12.42% and 13.33%; The sales volume was 36300 tons and 30200 tons respectively, with a year-on-year increase of 5.68% and 1.46% respectively.
from the sales situation: according to the product grade, Maotai liquor contributed 93.465 billion yuan of operating revenue in 2021, compared with 84.831 billion yuan in the same period last year, with a year-on-year increase of 10.18%; Maotai’s gross profit margin increased from 93.99% to 94.03%. In addition, the turnover of Maotai’s liquor series was 12.595 billion yuan, an increase of 2.604 billion yuan over the same period last year, a year-on-year increase of 26.06%, and the gross profit margin increased from 70.14% to 73.69%
direct channel revenue increased by more than 80%
Kweichow Moutai Co.Ltd(600519) the increase in gross profit margin may also benefit from the adjustment of sales model. In 2021, Maotai wholesale agency business achieved an operating revenue of 82.030 billion yuan, an increase of 0.55% year-on-year; Through direct sales channels, it brought Maotai an operating revenue of 24.029 billion yuan, a year-on-year increase of 81.49%. By the end of 2021, Kweichow Moutai Co.Ltd(600519) China had 2089 dealers, with 63 newly added and 20 reduced in that year, while the number of foreign dealers remained unchanged at 104.
Recently, around the launch of the official mall, the Maotai digital marketing platform “I Maotai” app, which was prepared for half a year, was officially launched for trial operation on March 31. At present, consumers can download “I Maotai” in the mobile application mall.
e company’s reporter downloaded I Moutai in apple IOS market and registered that I Moutai platform all online products are purchased by purchase system, each ID number is bound to an exclusive account. The booking time is 9:00-10:00 a.m. every day. Each real name certified account can only be subscribed once for each variety. After successful subscription, you can obtain the delivery code and pick up the goods at the offline reservation store
It is reported that in the trial operation stage, consumers can make an appointment to purchase the latest four products in “I Maotai” every day: 53 ° 500ml Kweichow Moutai Co.Ltd(600519) wine (year of the tiger), 53 ° 500ml Maotai 1935, 53 ° 375ml 2 (year of the tiger), 53 ° 500ml Kweichow Moutai Co.Ltd(600519) wine (treasures).
However, it should be pointed out that “I Maotai” currently does not directly sell 500ml Feitian Maotai liquor, and will integrate and access 12 third-party e-commerce platforms to provide consumers with rush purchase information for purchasing Feitian Maotai liquor. It can be seen from the “I Maotai” app that 12 home appliance business platforms include mobile phone tmall, jd.com, Xiaomi Youpin, etc., which also indicates the reservation time of each platform, and can jump directly from “I Maotai” to a third-party platform.
Kweichow Moutai Co.Ltd(600519) official wechat showed that Maotai was officially released in 1935 on January 18, and the market guide price was 1188 yuan / bottle. On January 5, renyin Lunar New Year of the tiger wine was officially released. Five Chinese New Year of the tiger wines were launched by four Maotai brands, including 53% vol500ml Kweichow Moutai Co.Ltd(600519) wine (year of the tiger) and 53% vol375ml × 2. The market guide price of Kweichow Moutai Co.Ltd(600519) liquor (year of the tiger) is 2499 yuan / bottle and 3599 yuan / bottle respectively. On December 29, 2021, Kweichow Moutai Co.Ltd(600519) wine (precious) was officially released, and the market guide price was 4599 yuan / bottle.
In fact, this is not the first time Maotai has tested water e-commerce. As early as 2014, Maotai invested 100 million yuan to establish Maotai e-commerce platform. In September 2017, Maotai’s official trading platform “Maotai cloud business” was launched and more than 2800 dealers settled in. However, in December 2019 Kweichow Moutai Co.Ltd(600519) announced that its joint-stock company Maotai Group e-commerce Co., Ltd. was dissolved and liquidated.
at this time, at that time, today’s Maotai is no longer the Maotai eight years ago. It is worth noting that “I Maotai” rushed to the first place in the free list of Apple App store just one day after its launch, becoming an app with the highest download volume and the highest popularity
On March 28, Kweichow Moutai Co.Ltd(600519) also disclosed that it is expected to achieve a total operating revenue of about 33.1 billion yuan in the first quarter of 2022, an increase of about 18% year-on-year; The net profit is expected to be about 16.6 billion yuan, a year-on-year increase of about 19%. For 2022, Kweichow Moutai Co.Ltd(600519) set two business objectives: first, the total operating revenue increased by about 15% compared with the previous year; Second, 6.969 billion yuan was invested in capital construction
Kweichow Moutai Co.Ltd(600519) Baijiu and private equity holdings in the fourth quarter of last year, the CSI liquor fund was reduced.
