On the evening of March 30, the reporter learned from people familiar with the matter that the compound annual growth rate of tiktok's advertising revenue reached 300%. Meanwhile, China tiktok revenue slowed down, but the business of voice and voice business continued to grow.
According to previous media reports, after July 2021, China's advertising revenue increased by zero month on month. Driven by the growth of e-commerce business, its annual income in China increased slightly, but if the impact of e-commerce business is excluded, its income has hardly increased year-on-year.
According to people familiar with the matter, the annual revenue growth in 2021 is mainly due to the rapid development of China's e-commerce business and overseas tiktok.