"I Maotai", a digital marketing app built by "Maotai" for half a year, will be officially launched and put into trial operation on March 31. After the announcement on the 28th, the market responded enthusiastically. The number of "app downloads" reached 430000 on Maotai I day.
To be fair, "Maotai" takes strengthening direct sales channels as an important starting point for the reform of marketing system. Although it has taken a very cautious and steady step, the key step has been taken after all. A good meal is not afraid of late. All markets responded positively to this: the number of APP downloads directly reflects the recognition of the consumer market. Duan Yongping, with the halo of "China Buffett", was so excited that he couldn't sleep. In the early morning of the 29th, he announced "bought some Kweichow Moutai Co.Ltd(600519) " on the social platform, which is also a wind vane released by investors. On the 30th, the share price of "Maotai" jumped high, closed a bald positive line all day, and left a gap. It was combined with the positive line of the previous two days to form the "red three soldiers", which is obviously the position of the stock market on this matter.
In the trial operation stage of "I Maotai", only four new products are sold online, while the most sought after "Feitian" platform only provides rush purchase information of 12 third-party e-commerce platforms. In this regard, some institutions believe that after the platform has accumulated operation experience, "it is likely to launch ordinary 'flying'". The implication is that there is "small probability" in addition to "large probability". This should be a bit of a worry. This "small probability" event will not and should not happen.
From the perspective of consumers, there can be no turning back. After the operation state of the sales platform has been tested, the ordinary "flying sky", which is deeply sought after by consumers, should be put on the shelves for sale. Otherwise, if all parties try their best to create such a platform, it will lose its substantive significance - how can the audience be willing to support it if the protagonist doesn't show up and several dragons keep turning around on the table? It's polite not to boo. In this regard, the process of letting consumers wait should not be delayed too long. If it is fast, it will be fast and good things will be done well.
As for some problems that may appear after "Feitian" is put on the shelves, such as the proliferation of "scalpers" and the cheating of wine grabbing software, as long as the system guarantee is strong and the technical investment is in place, these imaginary problems are not problems. Even if these problems really appear in the actual operation, the solution can be found. As long as the rules are transparent, fair and effective, and there is no historic reversal of consumers' preference for "Feitian", the development space of "I Maotai" is full of imagination under the blessing of huge traffic: for example, the platform may add some advertising revenue; For example, it's not impossible to make a "Carnival" of lottery and wine grabbing... There are a variety of "playing methods" on the digital platform, and there are a lot of ready-made experience.
Investors are optimistic about the foothold of this matter, obviously because "Feitian" can fly to this new platform.
Needless to say, although the previous dealer model has indeed played a great role in promoting the rapid development of "Maotai", this marketing model has been essentially the same as the "scalpers" in the market, with larger volume, stronger control and higher profit efficiency. The rationality of its existence has been shaken from the foundation of this model. What is the reason why Baijiu liquor, which is so popular among consumers, must be cut off by the dealer?
As we all know, the ex factory price of 500ml 53 ° ordinary "Feitian" Maotai is 969 yuan, and the retail price of the seller is 1499 yuan, but the reality is that there is a market price in addition to the retail price. This market price used to be able to shout a selling price of more than 3000 yuan, but it is said that the price has fallen below 2700 yuan recently. Even if it is 2700 yuan, the gap between it and the retail price difference stipulated by "Maotai" is not small, and the gap between it and the ex factory price is even more considerable.
The huge price gap is undoubtedly a huge imagination space. Following this logic, many investors are particularly optimistic about the trial operation of "I Maotai", which is indeed understandable. If the marketing system reform of "Maotai" can go smoothly, there is still a lot of room for imagination for the further development of the company in the future. The selling price of "Feitian" flying on the new platform, even if it is listed in accordance with the retail price, will greatly help the profit thickening of listed companies, and with the gradual deepening of the reform of the marketing system, the profit thickening ability will be released.
The prospect is promising, based on whether the relevant reforms can be firmly carried out. Theoretically, there should be no reason why this reform with multi benefits and win-win results should not go to the end. Looking at the Chinese market, "Maotai" is indeed unique, which is probably the strongest reliance on which it can go to the end. Or perhaps the relevant reform of "Maotai" can also be used for reference to the whole industry.
