Just after reading the bottom of Tencent, Duan Yongping started on Maotai again.
On March 29, Duan Yongping, a well-known investor, said on the stock exchange platform, “recently bought some Maotai.” But he explained that the reason for buying is, “it has nothing to do with any news you see, even with the stock price, but there is just a little excess cash. I always think that from the perspective of 10 years, it is a little better to hold Maotai than to deposit cash in the bank.”
Affected by the epidemic, Baijiu and other consumer sectors recently declined quite a bit. Duan Yongping bought this time and saw that Moutai Baijiu and other liquor stocks were relatively optimistic. At the same time, Kweichow Moutai Co.Ltd(600519) compared with previous years, it released the first quarter operation data in advance, Wuliangye Yibin Co.Ltd(000858) also “spoiled” the annual dividend information in advance, sending a positive signal to the market.
Institutional analysis pointed out that the continuous interpretation of the epidemic in some parts of the country, triggering market anxiety, is the main reason for the stock market callback of the Baijiu sector. Baijiu in the first quarter showed healthy performance and strong performance support. Although the short-term focus of the market was the impact of Moutai’s price decline on demand boom and channel confidence, the value of the long and medium line of the leading brand has already appeared.
Duan Yongping bought Kweichow Moutai Co.Ltd(600519)
Since last year, Internet stocks have experienced a wave of decline, but Duan Yongping bought against the trend, and Tencent has increased its position for many times. Recently, with the Kweichow Moutai Co.Ltd(600519) and other Baijiu stocks falling, Duan Yongping has made a move again.
On March 29, Duan Yongping said on the stock exchange platform that he had recently bought some Maotai. The reason for buying, “it has nothing to do with any news you see, not even the stock price, but there is just a little excess cash. I always think that from the perspective of 10 years, holding Maotai is a little better than holding cash in the bank.”
In fact, companies such as Maotai and apple have always been Duan Yongping’s heavy positions. In the stock exchange platform, Duan Yongping has commented on companies such as Maotai and apple for many times. Duan Yongping believes that Maotai is a good business model, apple mobile phone is a good business model, and Buffett’s value investment is a good business model. It’s good luck to meet a good business model, but there is a thick corporate cultural background behind the luck.
On March 28, Kweichow Moutai Co.Ltd(600519) released the financial data of 2021 and the announcement of main business conditions in the first quarter of 2022. In 2021, Kweichow Moutai Co.Ltd(600519) achieved a total operating revenue of 109464 billion yuan, an increase of 11.71% year-on-year; The net profit was 52.46 billion yuan, a year-on-year increase of 12.34%.
Kweichow Moutai Co.Ltd(600519) it is estimated that in the first quarter of 2022, the total operating revenue will be about 33.1 billion yuan, with a year-on-year increase of about 18%; The net profit attributable to the shareholders of the listed company is expected to be about 16.6 billion yuan, with a year-on-year increase of about 19%.
Kweichow Moutai Co.Ltd(600519) said that since the beginning of this year, the company has taken the initiative to overcome difficulties, made a good “active war” with an enterprising attitude and effective measures, the product sales momentum has improved, the market has shown a booming trend, and has successfully achieved “stable opening” and “good opening”.
It is worth mentioning that recently, Maotai’s marketing reform has been continuously promoted. On March 31, Maotai’s e-commerce app platform “I Maotai” was officially launched for trial operation.
“I Maotai” supports consumers’ online registration, real name authentication, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) payment, refund cancellation, store delivery, etc. Consumers who have successfully applied for the purchase need to bring their ID cards to the designated social channels and Maotai self operated company to pick up the goods.
It is worth noting that “I Maotai” rushed to the first place in the free list of Apple App store just one day after its launch, becoming an app with the highest download volume and the highest popularity.
China International Capital Corporation Limited(601995) it is expected that Maotai will increase its digital marketing and use its own e-commerce platform and other channels to improve the transparency and fairness of wine purchase. At the same time, this is also an important part of the “five in one marketing method” proposed by the company.
Wuliangye Yibin Co.Ltd(000858) advance “spoiler” bonus
Maotai disclosed the results of the first quarter in advance, and Wuliangye Yibin Co.Ltd(000858) also “spoiled” the dividend information to the market in advance.
On March 29, Wuliangye Yibin Co.Ltd(000858) announced after the closing that no less than 11.5 billion yuan would be used for dividends in 2021 Wuliangye Yibin Co.Ltd(000858) 2022 the announcement of main performance data in 2021 disclosed on March 10, 2022 shows that the operating revenue in 2021 is expected to be about 66.2 billion yuan and the net profit attributable to the parent company is expected to be about 23.35 billion yuan.
According to this dividend scheme, Wuliangye Yibin Co.Ltd(000858) cash dividend accounts for nearly 50% of the net profit in 2021, which is almost the same as the dividend proportion in the past five years, and the dividend rate is about 2% based on the latest stock price. The dividend amount exceeded 11 billion yuan, the highest since the listing, and set a new record of 10.015 billion yuan in total cash dividends in 2020.
Recently, the price of Feitian Maotai has fallen, but Wuliangye Yibin Co.Ltd(000858) is raising the price against the trend. According to the tracking of a number of brokerage institutions, Wuliangye Yibin Co.Ltd(000858) the recommended retail price of the eighth generation general five has been raised from 1399 yuan per bottle to 1499 yuan, which is the same as the current recommended retail price of 53 degrees flying Maotai.
Dongxing Securities Corporation Limited(601198) believes that Wuliangye Yibin Co.Ltd(000858) will raise the recommended retail price to 1499 yuan. It is expected to continue to raise the wholesale price, which shows the company’s confidence and determination to stabilize the price band of 1000 yuan for the main products. In the large consumption upgrading environment, the company’s main price band stands firm, and the 1000 yuan price band is of great significance to the long-term and stable development of the company. From the current determination of the company, the wholesale price band stands firm this year, and the 1000 yuan price band is expected.
Wuliangye Yibin Co.Ltd(000858) the new management team has basically been established, Dongxing Securities Corporation Limited(601198) believes that with the gradual implementation of personnel adjustment, new marketing reform measures may be put forward, the follow-up execution is expected to be further improved, and the long-term steady growth of the company is expected. In the medium and long term, the company has a prominent brand position and has a strong competitive advantage in the high-end market. The medium and long-term volume and price growth trend of the company, as the first high-end brand of Luzhou flavor, is still relatively determinable.
Baijiu has a good start in the first quarter, and it can expect .
With the disclosure of annual reports of listed companies gradually entering the peak period, many companies have made forecasts on the performance of the first quarter.
In Baijiu enterprises, besides Kweichow Moutai Co.Ltd(600519) , Shede Spirits Co.Ltd(600702) also released a notice of performance increase in the near future. Shede Spirits Co.Ltd(600702) it is estimated that the net profit attributable to the shareholders of the listed company in the first quarter of 2022 will be 460 million yuan to 560 million yuan, an increase of 158 million yuan to 258 million yuan compared with the same period of last year, an increase of 52% to 85% year-on-year.
The company said that in 2022, the company continued to promote the strategy of old wine, further recognized the quality of old wine, actively arranged the peak season of the Spring Festival, and successfully achieved a “good start”. It is estimated that the operating revenue of the company in the first quarter of 2022 will increase by about 80% compared with the same period of the previous year, and the operating performance will increase significantly compared with the same period of the previous year.
Huachang Securities believes that Baijiu Spring Festival returns outstanding performance, providing strong protection for the first quarter results. Under multiple external uncertainties, the dynamic sales end smoothly passed the stress test in the peak season of the Spring Festival, and fully retained the strength at the report end of last year. It is expected that the enterprise can make a good start, and generally achieve double-digit growth in the first quarter, laying a stable and upward tone throughout the year.
China Merchants Securities Co.Ltd(600999) study pointed out that under the double pressure of epidemic situation and economy, the Spring Festival peak season basically landed smoothly this year, and there are many highlights in some varieties, which generally meet or slightly exceed expectations. In March, the epidemic began to continue in China in the off-season. Some provinces and cities concentrated, and Baijiu consumption scenes were blocked. But in general, the 20-30% accounted for about one quarter of March, which had limited impact on the performance of liquor companies.
At present, the market is worried that the demand for Baijiu in the second half of this year will be affected by inflation and other economic squeeze. China Merchants Securities Co.Ltd(600999) thinks that since March, the Baijiu sector has been adjusted continuously, due to the pressure of macroeconomic pressure, the fluctuation of overseas markets and the spread of epidemic situation. At present, high-end Baijiu has entered strategic layout period. From a short-term perspective, the newspaper industry performance in the first quarter is optimistic, while the market continues to reduce expectations, the performance exceeding expectations is expected to form a catalyst; Second, high-end Baijiu grasp the valuation of cost-effective and high performance growth certainty; Local wine is a growth leader in the preferred area.
