The overall market pattern of massage small household appliances in China is relatively scattered, but the leading advantage in the segment track is obvious.
Chinese massage small household appliances industry: Chinese massage small household appliances originated in Japan. In the 21st century, they began to enter an intelligent period, and China’s local brands began to flourish. China’s massage appliance market is growing rapidly, but at this stage, the overall market scale is small and the penetration rate is relatively low, which is mainly driven by the aging and the sub-health level of young people.
China’s massage small household electrical appliances industry: the industry pattern of massage appliance brands is relatively scattered, and the brands with high market share are usually high-end brands. However, the leading advantage in the subdivided circuit of massage small household appliances is obvious. The young consumers who use silver hair massage and those who use silver hair massage in the lower reaches of home appliances are mainly young consumers.
Chinese massage small household appliance enterprises: Shenzhen Breo Technology Co.Ltd(688793) and SKG are at the leading level in China’s massage small household appliance industry. The former has a longer history, has a rich variety of products, and its positioning and pricing are medium and high-end, while the latter has a younger positioning. In recent years, they have made rapid offline layout and successfully received a lot of attention.
