Joyoung Co.Ltd(002242) 3 on the evening of March 29, the annual report of 2021 was released, and the company achieved an annual operating revenue of 10.54 billion yuan; The net profit attributable to the parent company reached 750 million yuan. The company plans to distribute a cash dividend of 10 yuan for every 10 shares, totaling 767 million yuan. Since its listing, the company has accumulated cash dividends of 7.311 billion yuan (including this time).
develop digital marketing and explore new retail business
In 2021, the transformation of China’s e-commerce platform accelerated, and the content e-commerce grew rapidly. Taking advantage of the trend, the company has expanded the corresponding online brand flagship stores and live broadcasting rooms according to different categories, channels and customer groups, and rapidly promoted the online live broadcasting of multiple platforms, multiple periods and high frequencies. Tiktok Kwai has also been able to better promote digital transformation and tap the value of big data. The company has gathered more than 2500 fans of users through WeChat, micro-blog, jitter, fast sales, sales terminals and customer service outlets, and achieved more precise full link transmission.
The company continued to explore new retail business models and opened more than 100 new shopping mall brand stores. At the same time, through the combination of high-frequency and diversified online live broadcasting, offline terminal experience and data operation, it has realized the integrated development of o2o and the high-value transformation of users, and realized the accurate coverage of different circles of consumer groups with a three-dimensional and multi-level sales network.
“family kitchen + space kitchen + public welfare kitchen” to achieve sustainable high-value growth
As a leading brand in China’s small household appliance industry, the company will adhere to focusing on the main channel of core business, focus on user needs and take technological innovation as the driving force, and actively grasp growth opportunities. Firmly develop the product line combination of kitchen small appliances, cooking utensils, cleaning small appliances and water appliances, optimize the product layout of middle waist, and enlarge the collaborative value of Jiuyang and shark brands.
In 2014, Jiuyang undertook the scientific research task of the space kitchen of the national astronaut training center. After eight years of exploration, it successfully solved the need for astronauts to drink hot water and eat hot food on the space station. These scientific research achievements have been put into use on the Chinese space station in 2021.
In 2021, under the new platform of Jiuyang public welfare foundation, Jiuyang foundation will build 133 new Jiuyang public welfare kitchens, covering 222 counties in 27 provinces and regions across the country. A total of 1217 kitchens will be completed, benefiting more than 500000 teachers and students every day.
In the future, the company will continue to expand and strengthen the brand asset value of “family kitchen” + “space kitchen” + “public welfare kitchen”, and continue to create value for the company and shareholders.
