It was learned from Putian Footwear Association that the collective trademark of "Putian shoes" has been approved and successfully registered by the State Intellectual Property Office. This is the first collective trademark of the shoe industry named after the place names of municipal administrative divisions in Fujian Province. People in the industry believe that this marks the transformation of Putian shoe industry from "made in Putian" to "created in Putian", which will effectively promote the transformation and upgrading of Putian shoe industry. Relevant departments said that next, they will resolutely crack down on a small number of workshops that do not create their own brands and do not apply for the free use of public brand "Putian shoes" and counterfeit famous brands.